Blog / Form Tips / In-depth Review: Jotform vs Google Forms vs 123FormBuilder

In-depth Review: Jotform vs Google Forms vs 123FormBuilder

Are you looking for a way to collect contact information or generate leads? Do you want to create a registration form for your future event? Then, you’ll definitely need an online form. 

And what better way to enjoy an online form if not with a dedicated form builder? Online forms look easy and simple, but building your own may be more difficult than you first thought. That’s where a form-building solution comes in. 

And while there are many form builders on the market today, finding one that suits your needs can still prove difficult. That’s where this article comes in. We are discussing Jotform vs Google Forms vs 123FormBuilder key features and strong points for each solution to give you a lending hand in deciding the best one for your business. 

What is Jotform?

Well, Jotform is a form-building solution that allows users to create and manage forms, surveys, and quizzes. It simplifies collecting, measuring, and analyzing feedback through forms, quizzes, surveys, and polls. Because it’s a popular form builder, it has many tools needed for building and deploying online forms – from form fields to conditional logic and payments. 

What is Google Forms?

Google Forms is your go-to solution when you need a quick and free online form. It’s the preferred option for people seeking a form-building solution that doesn’t break the bank. 

You can use it to create basic online forms and surveys. But, as you will see, it lacks many advanced features and fields found in solutions like Jotform or 123FormBuilder

What is 123FormBuilder?

123FormBuilder is an all-in-one solution for your form-building needs. It enables users to create custom forms, surveys, and quizzes using a drag-and-drop interface. It offers a variety of templates, advanced conditional logic, and custom workflows. The platform supports multiple integrations with popular tools such as Salesforce, Mailchimp, Google Drive, and Dropbox. 123FormBuilder also includes robust analytics and reporting features, multi-language support, and customizable themes. Security features include SSL encryption, GDPR compliance, and options for HIPAA-compliant forms.

Features Specific to Each Form Builder

Each form builder—JotForm, Google Forms, and 123FormBuilder—caters to different needs and preferences. Let’s look at how Jotform, Google Forms, and 123FormBuilder differ from one another in terms of available features. 


JotForm offers a highly intuitive drag-and-drop interface for building forms, making it user-friendly for both beginners and advanced users.

It also provides a wide array of templates tailored for various industries and purposes and includes a variety of widgets such as image sliders, e-signature fields, and more. One of Jotform’s features is the ability to use complex conditional logic, which enables forms to change dynamically based on user inputs.

It allows users to add integrations with third-party apps, including CRM systems, email marketing services, cloud storage, and more. Users also have options for customizing forms with your brand’s colors, logos, and styles. And the advanced form analytics and reporting tools track and analyze form performance.

Google Forms

Google Forms is known for its simplicity and ease of use, with a straightforward interface suitable for quick form creation. It seamlessly integrates with other Google Workspace tools, such as Google Sheets, Docs, and Drive.

Multiple users can collaborate on form creation and data analysis in real time. To extend functionality, users can try out a variety of add-ons. You can only use basic essential questions like multiple choice, short answer, and linear scale.


This form builder solution features a user-friendly drag-and-drop builder for creating forms quickly. You can choose from a comprehensive library of +3,000 form templates for different use cases. 

123FormBuilder Form Templates
123FormBuilder Form Templates

Or you can build your form from scratch using the editor without having to know how to code. It also offers customization options for themes and styles to match brand identity, including removing the product link, and custom domain.

123FormBuilder includes advanced conditional logic capabilities to truly personalize respondent experience. You can also use must-have form field types like product fields, calculations, and payments, features that transform online forms into a de facto online store. 

The multiple payment processors on forms feature allows users to add as many payment processors as they want to facilitate payments. Custom workflows allow for the creation of custom workflows for form submissions with Salesforce, Hubspot, and more.

123FormBuilder supports multi-language forms, which means it supports form creation/translation in multiple languages.

Of course, you can use native integrations with popular tools like Salesforce, Mailchimp, Google Drive, and Dropbox, and many more via the Zapier Full Experience.

Jotform vs Google Forms vs 123FormBuilder – Security Features

Let’s see how different the security features each form builder provides in the analysis between Jotform vs Google Forms vs 123FormBuilder.


Google Forms

  • SSL Encryption: Ensures all form data is transmitted over SSL encryption.
  • Google Account Security: Relies on the robust security measures of Google Accounts, including two-factor authentication.
  • Data Privacy: Complies with GDPR and other data privacy regulations.
  • Internal Use: Designed primarily for internal use within organizations using Google Workspace, limiting exposure to external threats.


When considering security features and payment processing, JotForm and 123FormBuilder offer more advanced options than Google Forms, which lacks native payment processing but benefits from Google’s robust ecosystem. As it is a free solution, it lacks many must-have features, from conditional logic and other form-building elements to intrinsic data security.

Payment Processors

Payments are an essential part of the business world, so having such an option on online forms will ultimately increase their viability. Let’s see who wins this round of Jotform vs Google Forms vs 123FormBuilder. 


It supports a wide range of payment gateways, including PayPal, Stripe, Square, Authorize.Net, and more. Users can set up recurring payments and subscriptions and integrate payment fields into forms, supporting multiple currencies and payment methods. The form builder is PCI compliant, meaning it ensures that all payment data is processed in compliance with PCI standards.

Google Forms

Unfortunately, Google Forms doesn’t have any built-in payment processing capability. You can do a workaround to receive payments through these forms, but it can prove risky. 

You can collect payments using third-party addons or by including links to external payment platforms like PayPal or Google Pay. However, keep in mind that it exposes you to various online threats because, as mentioned above, Google Forms doesn’t excel in security either.


123FormBuilder supports various payment gateways, including, but not limited to, PayPal, Stripe,, and Square. You can set up recurring payments, donations, and subscriptions, and the best part is that you can add more than one processor on the same form.

Features include setting up custom payment amounts and calculations within forms. To ensure secure payment processing, 123FormBuilder features compliance with PCI standards. 

Analytics and Insights Options for Each Form Builder

JotForm provides comprehensive analytics and insights features designed to help users understand and optimize form performance. Its form analytics dashboard tracks the number of submissions, conversion rates, and form views. It also monitors user behavior, including average time spent on the form, abandonment rates, and response trends.

Jotform also supplies custom reports consisting of visual reports with charts and graphs that present the data in an easily digestible format. It also automates report generation and delivery on a scheduled basis. Those who need to export data into various formats, such as CSV, Excel, and PDF, can do so.

Google Forms offers basic but effective analytics and insights features that are tightly integrated with Google Workspace. 

It provides automatic summaries of responses, including charts and graphs for visual representation, and displays individual responses for detailed review. You can also automatically collect form responses into Google Sheets for more detailed analysis and create custom reports and charts. 

Google Forms users must integrate with Google Data Studio for advanced data visualization and reporting. 

123FormBuilder has a range of analytics and insights features suitable for users needing detailed data analysis. First of all, you have the Results tab, where you can view form insights and field insights

Here, you can track submissions, form views, and conversion rates. The form builder also monitors user interaction metrics such as time spent on the form and form abandonment rates. Users can also create visual reports with charts, graphs, and tables to display data clearly.

Of course, 123FormBuilder connects with other analytics platforms, CRM systems, and Google Analytics if you need more data on traffic and user behavior. You can also export the data in PDF, CSV, and Excel form. 

Jotform vs Google Forms vs 123FormBuilder – Paid Plans

When considering software for your business, the cost is always a key factor. These tools have significant differences in their pricing plans.


  • Starter Plan: Limited features with 5 forms, 100 monthly submissions, and 100MB storage.
  • Bronze Plan: $39/month – Includes 25 forms, 1,000 monthly submissions, and 1GB of storage.
  • Silver Plan: $49/month – Includes 50 forms, 2,500 monthly submissions, and 10GB storage.
  • Gold Plan: $129/month  – 100 forms, 10,000 monthly submissions, 100 GB storage.
  • Enterprise Plan: Custom pricing – Advanced features like single sign-on (SSO), dedicated support, and more.

Google Forms

  • Free Plan: Included with Google Workspace accounts; no direct cost for Google Forms.
  • Google Workspace Pricing: Basic Google Workspace plans start at $6/user/month, offering additional storage and administrative tools but the same form-building features.


  • Free Plan: Limited features with up to 5 forms and 100 submissions per month.
  • Gold Plan: $37/month – Includes 25 forms, 5,000 submissions, no product brand, upload and formula fields, custom reports, form insights, and basic integrations.
  • Platinum Plan: $49/month – Includes 100 forms, 20,000 submissions, payments, product field, custom form domain, field insights, and advanced integrations.
  • Diamond Plan: $99/month – Includes 200 forms, 100,000 submissions, and access to Salesforce.
  • Enterprise Plan: Starting at $225/month – Unlimited everything, 45+ built-in integrations, enhanced security, certified HIPAA forms, priority support, and more.

Jotform vs Google Forms vs 123FormBuilder – Who Wins?

Let’s get down to our closing thoughts and feature each form-building solution’s strong suits. 

JotForm excels in providing extensive customization, advanced features, and robust integrations, making it suitable for businesses needing comprehensive form solutions.

Google Forms is ideal for users seeking simplicity, seamless integration with Google Workspace, and basic form functionalities.

123FormBuilder strikes a balance with user-friendly features, good customization options, and strong integration capabilities, catering to both individual users and businesses.

Ultimately, the choice is yours, but what more could you want from an all-in-one affordable form builder solution? Try 123FormBuilder and find out. After all, it’s FREE!

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