Plans that fit your data collection needs
Pick the plan that’s best for you. No lifetime agreement, cancel anytime!
Basic
Great for individuals building their first forms.
Free
No credit card needed and we’ll keep it free forever
- 5 forms
- 100 submissions
Includes:
- Drag & drop form builder
- Receive email notifications on form entries
- Manage your collected data
Gold
Great for individuals with a few important forms that collect regular submissions.
$20.80
per month,
billed yearly
$24.90 when paying monthly
- 20 forms
- 5000 submissions
- 500 MB storage
Everything from Basic, plus:
- Customized form branding (Remove 123 watermark)
- Connect your forms with 80+ native integrations (Dropbox, MailChimp, Google Docs, more)
- Collect file uploads with your forms
Platinum
Best for small teams or individuals collecting regular submissions on complex forms that include file uploads.
$37.40
per month,
billed yearly
$44.90 when paying monthly
- Unlimited forms
- 20,000 submissions
- 2 GB storage
Everything from Gold, plus:
- Add conditional logic to your forms
- Customize Email + SMS Notifications
- Collect payments with your preferred provider
- Prefill forms with data from LinkedIN
Enterprise
Best for large teams collecting a lot of data who need to stay compliant and send data direct to their preferred CRM.
Custom
Our prices start at $199 per month and adjust to your needs
- Unlimited forms
- Unlimited submissions
- 10 GB storage
Everything from Professional, plus:
- Dedicated account manager and custom contract
- Extended security protocols and HIPAA compliance
- Prefill forms and send data to + from Salesforce or your own database
- White-label form builder
Trusted by companies big and small from around the world.

The customer service is unbeatable. They helped us through all of the setup processes and attended to our concerns with speed and accuracy. These guys were lifesavers.

Ashley Rice
Chief Administrative Officer
@ New England Vascular Access LLC
Trusted by over 35,000 companies including:

Got a question?
Take a look and see if we answer it below. If we don’t or if you want more details, we’re always ready to walk you through your options.
How can I get more user licenses? What kind of user types are available?
You can purchase additional licenses at any time, just sign in and select Get licenses from the Users panel. For more information on the types of user roles available with a 123 Form Builder account, check out this article.
What plan do I need to choose to be HIPAA compliant or get other add-ons?
To ensure your forms and data collection are completely HIPAA compliant, you will need to sign up for our Enterprise plan. You can do that by contacting our sales team.
Are there any additional costs? What are add-ons, transaction fees, and credits?
We will add VAT to your subscription price, the final amount including the amount charged for VAT will be clearly displayed when you enter your billing details.
You can purchase additional licenses at any time, simply sign in and select Get licenses from the Users panel.
You can also purchase SMS credits to send SMS messages when a form is submitted, you can find out more about SMS credits here.
PDF credits that allow you to generate PDFs with submission data are also available to purchase. Find out more here.
What types of payment do you accept? How often will I be charged?
We accept all major credit cards, paypal, and a host of local payment providers for all countries around the world. You can find more details here.
You will be charged once a month or once a year, depending on which billing option you select.
What happens if I’m not satisfied with my purchase?
You can cancel your subscription at any time. 123 Form Builder provides a 30-day money-back guarantee for all plans purchased via 123 Form Builder directly. For more information check out this article on canceling a subscription and this page on refunds.
What happens to my forms and submissions if plan limits are reached, or my subscription fails?
You will be notified via email when you are close to reaching a limit. If you exceed your limits, your account will be paused. Your forms will remain but data will not be collected on your forms, so you will either need to upgrade or wait for the next month to restart data collection. You can find more data on account limits and resets here.
If your subscription fails, we will notify you by email and request an update to your billing info. Your account will be downgraded until you provide billing information allowing us to restart your subscription. For more detail on what happens to your forms during a downgrade, check out this article.
Do you offer discounts for Educational and Non-Profit institutions?
123 Form Builder offers a 20% discount for both Educational and Non-Profit Organizations. If you wish to receive a discount, sign up for your preferred plan. Once you have subscribed, please email us at customercare[at]123formbuilder.com, and we will apply the discount. Please email us using your organization’s email domain, this allows us to verify that you are indeed working for an Educational or Non-Profit Organization.
Compare plans side by side
Check out the full list of what’s included in all our plans to find the one that’s right for you.
Check out the full list of what’s included in all our plans to find the one that’s right for you. | Enterprise Talk to us and get pricing that works for you Contact sales | Professional $70.8 user/month billed yearly Sign up | Platinum $37.40 user/month billed yearly Sign up | Gold $20.8 user/month billed yearly Sign up | Basic Free forever Sign up |
Usage | |||||
Forms | unlimited | unlimited | unlimited | 20 | 5 |
Submissions / month | unlimited | 100,000 | 20,000 | 5,000 | 100 |
Uploads storage | 10 GB | 10 GB | 2 GB | 500 MB | X |
User licenses | 1+ | 1+ | 1+ | 1+ | 1 |
API calls for automated data transfers | unlimited | unlimited | unlimited | unlimited | Up to 100/day |
Assistance | |||||
24/5 Technical support | V | V | V | V | V |
Dedicated account manager. Custom contract SLA/BAA. On-demand access to custom development | V | X | X | X | X |
Form Builder features | V | V | V | V | V |
Remove 123 branding from your forms | V | V | V | V | X |
Get pixel perfect forms with HTML and CSS | V | V | V | V | V |
Add extra functionality with JS editing | V | V | V | X | X |
Multi-page FormsPresent questions one at a time with multi-page forms | V | V | V | V | V |
Embed images, videos, PDFs, Google Maps | V | V | V | V | V |
Set up forms in multiple languages | V | V | V | V | X |
Choose from over 30 field types including repeatable containers, formulas, file uploads, e-signatures, and more | V | V | V | V | X |
Randomised choices, rating scales, Likert scales, countdown timer and grading for quizzes, surveys and polls | V | V | V | V | X |
Collect money with 15+ different popular payment gateways, automatica calculations, discount and coupon codes, fixed fees, and payment summaries | V | V | V | X | X |
Show respondents only the relevant information with conditional logic and branching | V | V | V | Up to 3 Rules | X |
Post-Submission features | |||||
Redirect to any webpage, based on conditional logic | V | V | V | Up to 3 Rules | X |
Customizable confirmation messages | V | V | V | V | V |
Optional redirect with custom variables for personalized experiences | V | V | V | V | X |
Customizable email notifications, with conditional logic, custom variables, SMTP | V | V | V | V | X |
Customizable SMS notifications | V | V | V | V | X |
Data security and accuracy | |||||
Password protected forms | V | V | V | V | X |
Blocked IPs, country filters, Captcha, customizable submission limits | V | V | V | V | V |
Data encryption | V | V | X | X | X |
HIPAA compliance | Contact Sales | X | X | X | X |
Form completion | |||||
Prefill forms with LinkedIN data | V | V | V | X | X |
Prefill forms in real-time with data from external databases or Salesforce CRM | V | X | X | X | X |
Data collection | |||||
Shareable form links | V | V | V | V | V |
Custom domain and favicon | V | V | X | X | X |
Embeddable forms (JS, link, iFrame, Lightbox) | V | V | V | V | V |
Easily accessible from 9+ platforms (e-commerce, website builder, social media, and more) | V | V | V | V | V |
Forms accessible from Salesforce Marketing Cloud | V | V | X | X | X |
Forms accessible from Salesforce Communities | V | X | X | X | X |
Team collaboration | |||||
Collaborate with others to build your forms and analyze results | V | V | V | V | X |
Set levels of access for individuals (Editor/Viewer) | V | X | X | X | X |
Tool integrations | |||||
Enrich contact lists with NationBuilder, Wix Contacts or Shopify Customers | V | V | V | V | V |
Increase productivity with apps like Dropbox, Google Drive, Evernote, Smartsheet or more | V | V | V | V | X |
Fuel your email campaigns by sending data to MailChimp, Campaign Monitor, Unbounce and more | V | V | V | V | X |
Connect your forms to ZohoCRM, Pipeline Deals and more | V | V | V | V | X |
Prefill forms and connect data to LinkedIn, Marketo, Webhooks, Vertical Response | V | V | V | X | X |
Link your forms to your Salesforce CRM | V | V | X | X | X |
Prefill forms with data from SalesForce | V | X | X | X | X |
Data management | |||||
Import, export, and edit submissions | V | V | V | V | X |
Approve submissions | V | V | V | V | X |
Generate PDF documents | V | V | V | V | X |
Assign reference IDs, track Google Analytics, allow respondents to save for later or edit later | V | V | V | V | X |
Visualize data with custom reports, export them to PDF or share them | V | V | V | V | V |
Store data on single-tenant servers | add-on | X | X | X | X |
Offline forms | add-on | X | X | X | X |
Account customization | |||||
White Label form builder | add-on | X | X | X | X |
SSO | add-on | X | X | X | X |
Still not sure which plan to choose?
Finding the right data collection tool for your specific need might feel overwhelming, luckily we’re here to help


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We can help you take data collection to the next level
Our team will help you get the plan and price that’s right for you. Fill out the form and we’ll:
- Talk you through our features and plans
- Organize a call (if needed)
- Answer all your questions
