Free Alternative to Gravity Forms – 123FormBuilder

Life is too short to settle for the realm of WordPress. While WordPress is still very much in style, you might want to have your online forms run on many other platforms. 
Here’s where 123FormBuilder comes to lend a hand! It allows you to publish online forms on any website as easily as 1-2-3! Try it to see for yourself!

Image showing a 123FormBuilder Event Registration Form Template with multiple features including different form fields, security options and design

Trusted by 35,000+ clients, from small businesses to large enterprises

image showing Airbus Logo image showing LG logo image showing Hilti Logo University of Oxford Logo image showing Husqvarna Logo
FeatureGravity Forms123FormBuilder
Free planNoYes
Lowest PricingBasic ($59/month)Gold, at $37/month
Highest PricingPro ($159/month)Diamond ($99/month)
Enterprise plan ($225/month)
Custom Thank You pageYesYes
Multiple Payment Gateways per FormNoYes
Salesforce IntegrationOnly via add-on with access to the Salesforce APINative app with bidirectional data sync
(you can send and receive data to and from Salesforce)
Form Insights & AnalyticsYes (GFChart)Yes, + Form Field Analytics
Enterprise Level Security & SSONoYes
Certified HIPAA ComplianceNoYes, with Enterprise
Customer SupportSupport ticketing hours (Monday through Friday – 9 to 5 US Eastern)Live chat & ticketing system and dedicated Account Manager for Enterprise users

Your Form Builder for EVERY Website

123FormBuilder is your form-building solution of choice for every website! You can add our forms to any type of website or web content management system you have; no restrictions and no limits. 

Embed your favorite online forms to draw leads and conversions into your WordPress website in three easy steps. Customize the forms you want to better match your branding and needs and reap the benefits!

Image showing 123Formbuilder platform and Google Sheets integration with multiple fields like file upload, dropdown, short text, email and more.

+3,000 Form Templates for Every Need

Choose the form template you want and further customize it to suit your needs. Our template gallery has many many options, from the classic contact forms and registration forms, to order forms, event forms, and payment forms. With just a few clicks, you can create a PDF document for your online form to use offline. 

Your quick online form needs can be totally satisfied with 123FormBuilder’s template gallery. Try our online forms for free today!

Explore all plans
Image showing a couple of 123FormBuilder form templates

Features Galore for Your Online Forms

Need an online form for your website where you go in great detail about your products or services? Then 123FormBuilder is your best choice!

Use the product field to highlight the best features of your products and services, add calculations automatically, and enable save for later to allow respondents to return to their form at a later date to finish filling it out. 

Use conditional logic to personalize the experience of your users, add an upload field to allow users to send you files, or use an electronic signature for waivers.

Image showing 123FormBuilder online forms with features like conditional logic, e-signature, product field, custom thank you messages, form insights and branding.

Customized Thank-You Messages and Email Notifications

Show your audience how much you appreciate it with a custom message. After they finish filling out your forms, your respondents should be thanked in style. With 123FormBuilder, you can do that on WordPress and more. 

Our plans allow you to modify your thank-you messages and email notifications with the content you want. Make them more engaging and fun with some heartfelt words on our free WordPress alternative to Gravity Forms.

Explore all plans
Image showing the 123FormBuilder Thank you Page settings

Use Multiple Payment Processors on Forms!

Give your customers as many choices as they want. With 123FormBuilder, you can add more than one type of payment processor on the same form

Allow customers to buy products and services from you and pay for them however they want. Use popular payment processors like PayPal, Stripe, and more. It’s easy to add them to your online forms with a few clicks from the editor. 

AND you don’t have to pay anything extra; you only pay your payment processor’s fee.

Image showing 123FormBuilder payment processors

123FormBuilder for Salesforce

Are you looking for the perfect synergy between your form builder of choice and Salesforce? 123FormBuilder for Salesforce is exactly what you need to get the job done. Automate extensive processes, simplify work, and improve workflows with our WordPress Gravity Forms alternative. 

Our native integration with Salesforce works both ways. That means you can send and receive data between your forms and Salesforce databases. You can further simplify task processes with dynamic real-time prefill and URLs.

Explore all plans
123FormBuilder and Salesfore Integration

Data Safe at All Times

Know that the information on your online forms will not be read by anyone except you and the respondent. We encrypt data at rest and in transit to protect it from prying eyes, which makes us one of the best Gravity Forms alternatives. 

123FormBuilder complies with GDPR and employs many security options to ensure data safety: password protection, IP blocks, DKIM, SPF, and more.

Image showing online form security measures like GDPR, Hipaa compliance, ISO 9001, ISO 27001 and Captcha verification.

HIPAA Compliance for Your Forms

123FormBuilder has something in store for the healthcare sector, too. The HIPAA certification ensures that healthcare providers, companies, and individuals working in this niche market can safely and legally collect and manage patient personal information while adhering to local laws. 

Data collection and administration are done responsibly, and sensitive information is handled cautiously with our free alternative to Gravity Forms. 

Explore all plans
Image showing a hipaa compliant form

Form Analytics & Insights for You

Examine the functionality of your online forms and make any necessary adjustments to get even better results. 123FormBuilder offers traditional reports with pie charts and other visual aids. It also gives you an overview of Form Insights & Analytics.

Among other things, you can examine referrer, device, and location information with our unique reporting function. Keep an eye on the number of field views, drop-off rate, and amount of time spent on each field with field analytics.

Make use of this data from our free Gravity Forms alternative to improve your web forms and generate leads, sales, and sign-ups. 

Exemplary Customer Support

Whether you need help with a question or are interested in upgrading your plan, 123FormBuilder is here for you. We’ve included a knowledge base, several video tutorials, blog posts, and a frequently asked questions area to assist you in getting started with our program.

If you have any additional queries, you may contact the customer service staff with just one click. They will assist you in achieving your objectives.

Image showing 123FormBuilder customer support features including knowledge base, ticketing system and live chat

Want more details?
We’d love to show you what 123FormBuilder can do for you. Contact us for a demo.

Get in Touch