Generate Leads
Generate More Leads with a Better Form Conversion Rate

Our form builder is designed specifically to help you grow your business. Customize forms to match your brand, integrate with all your favorite web and marketing tools, and automate everything. Join the thousands of businesses relying on 123FormBuilder to generate more leads with better and safer forms that convert.

Trusted by 35,000+ clients, from small businesses to large enterprises





Features that will boost your conversion rates

Custom Form Domain and Styling
Branded, trusted and discoverableCustom Form Domain and Styling
Branded, trusted and discoverableEasily customize any form
3rd Party Integrations
Integrated with your business toolkit3rd Party Integrations
Integrated with your business toolkitBrowse all integrations
Insights Data reports
Make data work for youInsights Data reports
Make data work for youDiscover 123FormBuilder Insights
Dynamic Forms
Personalized communication with your leadsDynamic Forms
Personalized communication with your leadsDynamic forms using conditional logic

G2 Leader
Templates you can start with
Our platform provides form templates ready for customization with brand elements, conditional logic, and question branching.
Lead Capture Form
This grab-and-go lead capture form template will help boost your lead generation effort.
Lead Nurturing Webinar Form
This ready-to-use form template facilitates registering people for your online presentation.
Donation Payment Form
Provide donors with online receipts instantly after receiving their contributions with this template.
Event Registration Form
Sign up guests and charge ticket fees for your future events using this conference registration form.
Business Application Form
Customize this business expense form template with the fields you need using our form builder.
Lead Generation Survey
This form template can be used by any business to collect specific information about their customers.
Booking Request Form
Gather bookings on your website quickly and easily with the help of this template.
Contact Form
An easy to use form template that will improve the process of receiving messages in your inbox.
Why customers choose us
How it works
Build your form today and start collecting leads securely

Step 1
Start with a free account and choose a lead generation template whether it is a newsletter subscription form, a contact form, or an event registration form.

Step 2
Customize your form using branding and styling options, conditional logic, formatting to display one question per page, and set up rules for email notifications.

Step 3
Increase your lead generation results by connecting your forms with HubSpot, ActiveCampaign, or any other marketing tools you use, directly or via Zapier.

Step 4
Publish your form, share it with your respondents and start collecting leads that will get your business, event, internal or external processes to the next level.
More ways to use 123FormBuilder
Securely Collect Data
Boost productivity with timely collected payments and integrations using secure and trustworthy forms.
Increase Productivity
Build professional-looking forms that convert and integrate seamlessly with your marketing tools.
Mobile Forms
Facilitate data collection from respondents with multi-page online forms optimized for mobile devices.
Frequently asked questions
Yes, 123FormBuilder integrates with ActiveCampaign natively, so you can create fully customized forms and send data to ActiveCampaign automatically. You can read more about our other integrations here.
123 forms are as customizable as it gets. You can adjust anything, from fields and backgrounds to colors, fonts, and sizes, so it all fits perfectly with your brand — and with your customer’s expectations.
Yes, 123FormBuilder integrates with FreshBooks and many other popular tools. You can check the full list of integrations here.
Yes, thousands of clients can attest to the quality of service 123FormBuilder provides. Learn more about some of our customers and their stories here and on G2.
Yes. In fact, our customer support team is really appreciated by our clients. We’ll be there for you every step of the way, on our live chat (with actual humans on the other side) and via email. Check all our support options available.