Generate Leads

Generate More Leads with a Better Form Conversion Rate

Our form builder is designed specifically to help you grow your business. Customize forms to match your brand, integrate with all your favorite web and marketing tools, and automate everything. Join the thousands of businesses relying on 123FormBuilder to generate more leads with better and safer forms that convert.

Trusted by 35,000+ clients, from small businesses to large enterprises

Features that will boost your conversion rates

Custom Form Domain and Styling

Branded, trusted and discoverable

Custom Form Domain and Styling

Branded, trusted and discoverable
Offer your respondents a best-in-class user experience. Professional-looking forms create trust and appeal when it comes to lead generation. You can create forms 100% matched to your brand’s colors, fonts and overall design style but most important: your custom form domain. And this happens easily, no code skills or outside help needed.
Easily customize any form

3rd Party Integrations

Integrated with your business toolkit

3rd Party Integrations

Integrated with your business toolkit
All those marketing and sales apps you’re already using, like HubSpot, Active Campaign, Mailchimp, or Salesforce, integrate seamlessly with 123FormBuilder. We offer both native and Zapier integrations that allow you to connect the data and get the best out of your leads. On top of this, you can safely collect payments with your forms by integrating them with the most used online payment providers.
Browse all integrations

Insights Data reports

Make data work for you

Insights Data reports

Make data work for you
A successful lead generation campaign is built on analytics coming from your forms’ results. Explore your data in depth with the Insights data reports and track form views, submission number, and rate or average time to complete in real-time so you can optimize your leads conversion rate at any moment.
Discover 123FormBuilder Insights

Dynamic Forms

Personalized communication with your leads

Dynamic Forms

Personalized communication with your leads
Remove unnecessary form fields and build smart, dynamic forms that can change based on how respondents answer your questions. You’ll create that personalized experience, a perfect match between the number of fields and their importance for your lead generation efforts. Use smart rules for good-quality leads.
Dynamic forms using conditional logic

G2 Leader

Templates you can start with

Our platform provides form templates ready for customization with brand elements, conditional logic and question branching.

Lead Capture Form

This grab-and-go lead capture form template will help boost your lead generation effort.

Lead Nurturing Webinar Form

This ready-to-use form template facilitates registering people for your online presentation.

Donation Payment Form

Provide donors with online receipts instantly after receiving their contributions with this template.

Event Registration Form

Sign up guests and charge ticket fees for your future events using this conference registration form.

Business Application Form

Customize this business expense form template with the fields you need using our form builder.

Lead Generation Survey

This form template can be used by any business to collect specific information about their customers.

Booking Request Form

Gather bookings on your website quickly and easily with the help of this template.

Contact Form

An easy to use form template that will improve the process of receiving messages in your inbox.

Why customers choose us

How it works

Build your form today and start collecting leads securely

Step 1

Start with a free account and choose a lead generation template whether it is a newsletter subscription form, a contact form, or an event registration form.

Step 2

Customize your form using branding and styling options, conditional logic, formatting to display one question per page, and set up rules for email notifications.

Step 3

Increase your lead generation results by connecting your forms with HubSpot, ActiveCampaign, or any other marketing tools you use, directly or via Zapier.

Step 4

Publish your form, share it with your respondents and start collecting leads that will get your business, event, internal or external processes to the next level.

More ways to use 123FormBuilder

Securely collect data

Boost productivity with timely collected payments and integrations using secure and trustworthy forms.

Increase Productivity

Build professional-looking forms that convert and integrate seamlessly with your marketing tools.

Mobile Forms

Facilitate data collection from respondents with multi-page online forms optimized for  mobile devices.

Frequently asked questions

Yes, 123FormBuilder integrates with ActiveCampaign natively, so you can create fully customized forms and send data to ActiveCampaign automatically. You can read more about our other integrations here.

123 forms are as customizable as it gets. You can adjust anything, from fields and backgrounds to colors, fonts, and sizes, so it all fits perfectly with your brand — and with your customer’s expectations.

Yes, 123FormBuilder integrates with FreshBooks and many other popular tools. You can check the full list of integrations here.

Yes, thousands of clients can attest to the quality of service 123FormBuilder provides. Learn more about some of our customers and their stories here and on G2.

Yes. In fact, our customer support team is really appreciated by our clients. We’ll be there for you every step of the way, on our live chat (with actual humans on the other side) and via email. Check all our support options available.

Start generating leads that convert with 123FormBuilder