High-Converting Lead Generation Forms

Are you trying to find a way to increase the number of promising leads for your online business? Quickly turn your website visitors into leads prepared to make a purchase by using 123FormBuilder to develop effective online lead-generating forms. Make online forms a part of your lead capture process and improve your conversion rates.

Trusted by 35,000+ clients, from small businesses to large enterprises

Personalize your online forms

Create straightforward lead generation forms that successfully capture your prospects’ interest and information. Customize every component of your lead-generating forms with access to a sophisticated form editor. Add your logos, fonts, styles, backdrops, conditional logic, custom URLs, and more using 123FormBuilder’s form designer.

Collect and store lead data securely

Use online forms to get clear data from leads while avoiding loading hiccups and other problems. Add SSL encryption (“https” URLs), authentication security, and anti-Spam protection with CAPTCHA to make lead generation data 100% secure in a GDPR or HIPAA-compliant environment. Never worry about data security with 123FormBuilder.

Consolidate lead collection with your favorite apps

Achieve your goals with collected leads information using 1233FormBuilder integrations, from form creation to submission download and data management. Integrate your forms with your favorite apps. You can store your lead generation database in Dropbox, use MailChimp to transfer emails or send data to Google Sheets, and more.

Ready-to-use Form Templates

Our platform provides form templates ready for customization with brand elements, conditional logic, and question branching.

Browse 2,000+ form templates

Why customers choose us


I can create personalized forms by changing formats, designs, and the background of the form. There are so many templates to choose from. I can set email notifications for when the message has been sent or the form has been submitted.

Hafsa A,Owner

When I need help to understand or adjust a script, for instance, the help desk guides me step by step. No need to wait hours for an answer. Then I receive a transcript of my cordial exchange with the knowledgeable 123formbuilder expert.

Joel L,Director

I really like that I can create forms easily from scratch or can use pre-built templates. UI is so simple, no need for additional knowledge. Simply, drag and drop. Also, this is fully customizable and has great validations for user inputs.

Abhishek P,Salesforce Developer

How to make high-converting lead generation form

Publish, share your form, and start collecting leads to take your business to the next level!

Sign-up to 123FormBuilder and start building forms in minutes.