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How to Create a Thank You Page After Form Submission That Converts

After a user submits a form on your website, the thank you page is a crucial moment to engage with them and continue building a relationship. You can create a thank you page that converts visitors into loyal customers by providing valuable information, encouraging further action, or simply expressing gratitude. Here are some tips to help you create an effective thank you page after form submission.

Personalize the message

One of the best ways to create a thank you page that converts is to personalize the message. Use the user’s name and reference their action, such as “Thank you, John, for subscribing to our newsletter!” This shows that you value their input and are grateful for their engagement. You can also include personalized recommendations or offers based on their form submission, such as related products or services. Personalization can go a long way in building a solid relationship with your audience.

When creating a thank you page after form submission, it’s essential to make the user feel appreciated and valued. Using their name and referencing the action they just took can create a more personal connection with them. Additionally, including personalized recommendations or offers based on their form submission can show that you understand their needs and are committed to providing them with relevant information. 

Provide a clear call-to-action

Your thank you page should include a clear call-to-action (CTA) that encourages visitors to take the next step. This could be following your social media accounts or even making a purchase. Ensure the CTA is prominently displayed and stands out from the rest of the content on the page. Use action-oriented language and create a sense of urgency to motivate visitors to take action. Remember, the thank you page is a valuable opportunity to continue engaging with your audience and move them further down the sales funnel.

In addition to the CTA, consider including additional resources or information that may be helpful to the visitor. This could be links to related blog posts, a free download, or a discount code for their next purchase. Finally, make sure to thank the visitor for their submission and let them know what to expect next. Setting expectations will help keep the visitor engaged and interested in your brand, whether it’s a follow-up email or a phone call.

Include social sharing buttons

You can increase your reach and attract new potential customers by making it easy for them to share your offer or message. Including social sharing buttons on your thank you page is a simple yet effective way to encourage visitors to share your content with their social networks. Be sure to place the social sharing buttons in a prominent location on the page and make them easy to use. Consider offering an additional incentive or reward for those who share your content, such as a discount or exclusive content. This can incentivize visitors to spread the word about your brand and increase your overall conversion rates.

Increase your form conversion rates with form analytics

Use analytics to track and optimize your page

Once you have created your thank you page, tracking its performance and making any necessary optimizations is essential. Use analytics tools like Google Analytics to track page views, bounce, and conversion rates. This will give you insights into how visitors interact with your page and where you may need to improve. For example, if you notice a high bounce rate, you may need to make your page more visually appealing or offer additional incentives to keep visitors engaged. Regularly monitoring and optimizing your thank you page can help ensure that it continues to convert and drive results for your business.

In addition to tracking basic metrics, consider using A/B testing to experiment with different versions of your thank you page. Test different headlines, images, and calls to action to see which variations perform best. This can help you identify the most effective elements of your page and make data-driven decisions about optimizing it for maximum impact. Using analytics and testing to improve your thank you page, you can ensure that it remains a valuable tool for engaging with your audience and driving conversions.

Offer a relevant incentive or offer

One way to increase the chances of converting visitors on your thank you page is to offer a relevant incentive or offer. This could be a discount code for your products or services, a free trial or demo, or access to exclusive content. Make sure the incentive or offer is relevant to the form submission and aligns with the visitor’s interests or needs. This will increase the chances of conversion and help build a stronger relationship with your audience.

For example, if someone just signed up for your email newsletter, you could offer them a free e-book or guide related to the topic they expressed interest in. Or, if someone just completed a survey about their preferences for your products, you could offer them a discount code for their next purchase. By providing a relevant incentive or offer, you are showing your appreciation for their engagement and providing them with added value. This can lead to increased loyalty and repeat business in the future.

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