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Guides

Explore the ins and outs of our forms and get valuable insights and practical knowledge on a diverse range of topics.

  • Why Data Governance Is Having a Moment

    These days the reminders are everywhere that success depends on data-driven decision making (DDDM). That no organization is too small to levera...

  • The Ultimate Event Marketing Checklist, from A to Z

    The first time I participated in anything related to event marketing, I had no idea what was going on. There was the pre-planning buzz, I had b...

  • Guest Checkout vs. Customer Accounts: The Ultimate eCommerce Question, Answered

    The battle between guest checkouts and registered accounts is fiercer than ever.  As of this year, it is estimated that by 2021, there will be...

  • The Quantified Self: Data Fetishism in the 21st Century

    It's a good thing the moon landing happened in 1969 - because if it had happened today, Armstrong would've had to wear at least two devices to pr...

  • The Net Promoter Score – What It Is, How to Calculate It, and Everything in Between

    The Net Promoter Score is a wide topic - one that is quite heavily debated and discussed in the cyber business area (preponderantly in eCommerc...

  • The Best Guide on How to Improve Customer Retention in Ecommerce

    I have said it before, and I will repeat it: I am the biggest, nerdiest, most passionate eCommerce consumer in history. Naturally, I always lean ...

  • Customer Feedback Methods

    What is the best way to get customer feedback? Customer feedback methods can be downright confusing when you have no idea where to start...

  • Shopping Cart Abandonment: Don’t Sweep This Issue under the Rug!

    The thing with language (in this specific case, English) is that although personal abandonment issues and legal abandonment issues are very much ...

  • The Big Data Pyramid | From Data to Wisdom

    We have seen big data analytics go from a hip buzzword to a flourishing market accounting for nearly $10 billion, in less than a couple of deca...

  • Mobile Checkout Conversion Growth Tips

    According to the latest studies, nearly 50% of the people on the internet (mind you, almost three billion of them!) use their phones to connect t...

  • 5 Form Success Message Examples

    The form success message can be a complete game-changer in terms of customer retention, loyalty, and trust.  How come? Well, reme...

  • Where Do Contact Forms Fit in a Page: Above or Below the Fold?

    I can only imagine the chats the guys had over the first newspaper ever published and how they must have argued on what to put under the fold and...

  • The Small Village of Big Data

    Don’t worry, it’s just a bit of salmonella, it won’t do you any harm is not the kind of sentence you hear about very often – but somehow, don’t...

  • Data Hygiene in the Attention Economy

    Greetings, fellow data-driven pioneer, Put on your data-enthusiast cap, grab some popcorn, sit back, and indulge. Within the twelve or s...