If you are running an online business, it’s important that you add an effective and high-converting online order form to your order page. By effective I mean your customers can easily place their order on the form and pay you online. By high-converting I mean that few customers abandon the form before purchasing. I’d recommend reading my article on how to increase web form conversion rates, where you will find some useful takeaways regarding this topic.
Now let’s take a glance on the online order form. It is a common type of web form in e-commerce used in selling products and services, having different shapes and sizes, depending on the needs of the business owner. Many of these order forms share some similarities, so without further ado, behold the anatomy of an online order form:
On some order forms you can already add your credit card information under the payment options, while on others you can do it only after submitting the form. On 123FormBuilder, payments are processed on the checkout page of the payment gateway that is active on the form.
This is the anatomy of an order form that you can view, but there are some elements that make an online form great, some that are not visible on the form.
Confirmation email. This is the autoresponder that the customers receive by email after placing their order on the form. It let’s them know that the order has been successfully processed and that it’s on its way. This can be easily configured on 123FormBuilder in the Notifications section.
Payment notification. This is a confirmation sent by email that let’s the customer know that the payment has been received on your side. You’ll find this feature on 123FormBuilder in your payments settings.
Automatic taxes and discounts calculator. On 123FormBuilder, you can apply taxes or discounts on one item or per total. All you have to do is go in the Payments section and use the available payment summary options. You can also create your own custom calculation system by adding formulas to the order form.
Coupon codes system. Planning to send out promotions to your customers? Don’t forget to add the coupon box to the form and have the discount calculated on the payment summary. Try this with the 123FormBuilder coupon codes feature. Enable coupon codes on the order form and send them to your customers.
Last but not least, make sure your online order form is performing well, and by that I mean it’s rendering on the page without delay and it doesn’t take too long for the order to be sent.
Take for example the server where the form is stored. If the server is not updated on a regular basis and is slow, your online business might suffer. A good server is good for your order form, speeding up its load time on your customer’s browser.
The way you process your order form is also vital. If your PHP is poorly written and the data takes too long to move from one end to another, your clients might end up unhappy.
Build your online order form with 123FormBuilder. It’s hosted on Amazon Web Services, you can start with a template and everything related to processing your data is done on our side. You don’t need programming skills.
And there you have it, the anatomy of an online order form! Need more help getting started? Learn everything there is to know about creating order forms in my article here.
Don’t hesitate to contact our Support Team for assistance, if needed.
Start building your own order form today with 123FormBuilder and increase the revenue of your online business!