How to track 123FormBuilder form conversions with Google Ads

Google Ads (formerly known as Google Adwords) is an effective tool to create successful marketing campaigns. It helps you monitor your success and double your conversion rates.

To track Google Ads you need to copy and paste a short JavaScript (JS) code snippet into your form’s Thank You page. 123FormBuilder offers the possibility to place scripts on your form on any of our plans.

In this article, we explain step by step how to track form conversions with your Google Ads tracking code.

Let’s get started:

1. Set up your conversion goal in Google Ads and copy the tracking code.

2. Paste the code into a text editor such as notepad, and save it with the extension .js

3. Afterward, upload the file on the webserver. Use any hosting service that can store the file online and be retrievable via URL.

4. Log in to your form builder account, open up your form and go to Advanced and switch to the Form tab.

5. Enable the option Add a JS script to the Thank You page of your form and paste the URL where your .js file is located.

JS script to Thank you page

6. Go to Publish -> Tracking section and provide the measurement ID in order to enable Google Analytics integration.

Google Analytics

That’s all! Each form submission is now measured as a conversion.

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  1. I have a question.

    I want to use both Google Ads and meta script at the same time.
    However, I will not be using Google Analytics.

    Can I simply put the Google tag, event snippet, and meta script all together in a js file and save it as js?

    1. Hello Kim, while this is theoretically possible and you do need to include all scripts in the same file/URL, we do not provide assistance with custom scripts and cannot guarantee that this will work, but please feel free to give it a try. Thank you for understanding and we’re here if you need assistance with anything else. All the best!

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Frequently Asked Questions

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Yes, we offer a free form builder service. Just sign up to the Basic plan and you are all set. This plan is forever free, but you are limited with a few features only, such as 5 forms per account, 100 submissions per month and you have to keep the backlink to 123FormBuilder on your forms. Check out our features matrix for more information.
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It depends on the service plan you are on. Higher service plans enable more features, including more web forms for your account. If you need more forms, go to the My Account section of your account and click the upgrade button. To create an unlimited number of forms, either upgrade to the Platinum service plan or higher. Consult our features matrix for more information.
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You can change the design of your form for more information. in the Themes section, which is located in your form settings. We offer a set of more than 30 predefined form themes for your forms, but you can also create your own from scratch. You can customize the submit button, the logo and more. To apply your own stylesheets, all forms come with a custom CSS editor.

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