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Tracking the form activity on 123FormBuilder with Google Analytics

To track the form’s activity with Google Analytics, go to the Publish section of your form. Under Options, you can find Connect Google Analytics.

Once this is checked, another option appears, Add credentials, that once clicked will open up a modal where you have to provide all your Google Analytics information.

Provide your Google Analytics Profile ID in the box that shows up and your domain. Now, the page where your form is found is being tracked. You’re not required to paste an extra code in the form itself.

Once Google Analytics is connected, you will notice in the left side panel the profile ID and the domain name, together with a connected green status.

Google Analytics connected 123FormBuilder

This option automatically sets the form to be tracked in your Google Analytics account.
In order to view the activity associated with your form URL, log in to your Google Analytics account, and select your profile.

Go to Behaviour, on the left panel. Next, go to Site Content – All Pages, then look for your form in the table on the right.

Google Analytics Behaviour

Important: Use JavaScript only to embed your online form if you want the Google Analytics option to track your form correctly.

If you are not the admin of the website where the online form is embedded, contact the admin and ask for the Profile ID to be provided to you.

If you are the admin but have problems finding your Profile ID, log in to your Google Analytics account, and click on the Admin icon. You’ll be redirected to a page that contains three columns: Account, Property, and View.

Select the account under the Account dropdown and choose the Property you want to get the tracking code for.

Google Analytics Admin

Select Tracking Code.

Tracking Code

It’s an 8-digit code that you will need to copy and paste in the Advanced – Form section, with UA- in front. Here’s an example: UA-11111111.

Account Name


    1. Hi Leah! I am afraid that we don’t currently support Google Analytics 4, but this feature is currently under development to be released before Universal Analytics is decommissioned. However, we don’t have an official release date for this feature at this moment. Thank you for understanding and please reach out if you need assistance with anything else until then. Have a great day!

  1. Hello there!!
    I’m having problems with my implementation because Google Analytics is not getting the correct source and medium (cross-domain tracking is not working). All my conversions are registered with the origin: 123FormBuilder/referral, which is wrong. I tried implementing cross-domain config in my site, but I don’t know how can I add Google Tag Manager in 123FormBuilder. Please help me. Thanks!

    1. Hi Alex, unfortunately, due to the fact that on Wix the form is being published within an iFrame, the activity cannot be tracked with Google Analytics. For this to work, you would need to link the form to a button and open it in a new window. This publishing method is described in detail here: If you have additional questions, please feel free to reach out to us at or on live chat. Have a great day!

  2. Hi. I tried to set up my RFQ form to include my GA profile ID. Unfortunately I cannot find any checkbox like “Insert Google Analytics code on the page” on Advanced\Form. Please advise

    1. Hi Oleg, it seems like your form is using our original Notifications version. In this case, you will find the Google Analytics options in your forms Notifications -> Form Owner (You) section. If you need any assistance along the way, please feel free to contact us at Have a great day!

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Frequently Asked Questions

Here is a list of the most frequently asked questions. For more FAQs, please browse through the  FAQs page.

Is this service free?
Yes, we offer a free form builder service. Just sign up to the Basic plan and you are all set. This plan is forever free, but you are limited with a few features only, such as 5 forms per account, 100 submissions per month and you have to keep the backlink to 123FormBuilder on your forms. Check out our features matrix for more information.
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You can change the design of your form for more information. in the Themes section, which is located in your form settings. We offer a set of more than 30 predefined form themes for your forms, but you can also create your own from scratch. You can customize the submit button, the logo and more. To apply your own stylesheets, all forms come with a custom CSS editor.

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