Just when you thought you’d tracked every conversion out there, here one you won’t want to miss, friend!
When you advertise with a boosted Facebook posts, you have the option to track its performance by planting a tracker in your forms.
In case you’re curious, the tracker is called a pixel because of the way it works: a conversion causes a very tiny image (1 pixel by 1 pixel) to be loaded on the confirmation page after a user submits a form. Each time an image loads, that counts as one conversion.
Weird? Don’t worry, there will be some code left over that you will use later!
This seems a little tricky, but you’ll get the hang of it. Your online form should immediately start tracking in the Ads Manager section on Facebook.
Don’t hesitate to contact our Support Team if you run into any issues.