David Alpert Testimonial

123FormBuilder does everything we need and more. It is a flexible system that is perfect for a company like ours

David Alpert
President @ Continuum Marketing


time and cost savings

Favorite Feature



time and cost savings

Favorite Feature


Continuum Marketing Group (CMG) is a marketing agency which works exclusively with remodelling contractors from all over the US. Founded in 2002 by David and Cynthia Alpert, their company provides remodelling contractors with effective and comprehensive strategies, and support implementing and managing their marketing activities.

Backed up with an arsenal of knowledge and experience by working alongside remodeling contractors for over two decades, the company is nationally recognized for their remodeling business and marketing expertise in this niche.

What do CMG need forms for?

As part of their service package, CMG offers web design, SEO and social media marketing as key elements in their online marketing strategies and programs. Gauging a prospect’s interest is vital. And that’s where you a form as versatile as a 123 Form. 

At first, CMG started building their clients’ web forms in-house. What seemed like an easy task for an experienced web developer turned into a major time suck when clients wanted to integrate forms with various 3rd party applications such as Salesforce and email marketing services like Constant Contact.  

Their party integrations didn’t always go smooth, and further code iterations where sometimes needed. This created delays in implementation and additional costs, which displeased both Continuum’s clients.

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complex forms with 123FormBuilder

Spam and security were also major headaches. Many clients were faced with more spam entries than real ones, which, at times posed significant problems with clients wasting time and analytics of results. 

For clients whose forms were integrated with a third party platform, this problem was extended further to their CRM and other marketing automation services, leading to cost increases and a drop in their close rate because of the spam. 

David and his team were looking for a solution that  would reduce time and work needed to create effective web forms. They also needed to create forms that could use smart logic to display leads with the right questions at the right time. Oh, and they needed to eliminate spam bots from completing forms and reject forms being filled out in countries where the remodelers were not doing business. All while providing easy integrations with 3rd party applications. All this could dramatically reduce their costs. 

The 123 Solution

An online search brought David to 123 Form Builder as  a potential solution, and after comparing a few options, Continuum decided to give the platform a try – 7 years later, 123FormBuilder is still their go-to platform when a web form is required.

Alongside cost reduction and spam protection 123FormBuilder also has a ton of other features that CMG love, multiple email recipients notifications,conditional logic, and a broad list of 3rd party apps to integrate with. Thank you pages were now introduced, which redirected users to download pages, or triggered specific autoresponder emails.

We found that building forms that did not get a great deal of spam and that could be built, and modified cost effectively was a problem and one we had to find a solution for.

“123FormBuilder does everything we need and more. It is a flexible system that is perfect for a company like ours”

Another highly appreciated feature is the ability to integrate with their personal database in order to analyze traffic sources of the incoming leads, which helps the company understand where leads come from.

The Payoff

After deciding to create and manage their forms with 123FormBuilder, David has loved his decision:

“Cutting out the need to develop the form by writing code lead our company to save time on each client form we need to create. We estimate, depending on the form being developed, that we save from 50-90% of the development time and cost. For updating forms, we average saving 75-95% of the time we used to need. Virtually all the problems and much of the costs we had producing forms for our clients vanished and vanished cost-effectively.” 

“Spam form submissions all but stopped immediately with the various security features, and we can easily link lead forms to Constant Contact so that with one single form we could capture leads that go to our clients and at the same time automatically sign-up newsletter users. Furthermore, using the database feature of 123FormBuilder we can more easily analyze sources of leads by client or in the aggregate to provide us with a broader understanding of lead sources.” 

Read more customer stories here

123FormBuilder does everything we need and more. It is a flexible system that is perfect for a company like ours.

David Alpert President Continuum Marketing

Read David’s Story

123FormBuilder was very helpful, the support team outlined our options and always made sure we have what we need. Everything worked perfectly!

Kath Courts Communications, The ButterFly Foundation

Read Kath’s Story

Reliability is essential in what I do – and you can’t put a price on that. 123 Forms are priceless!

Karin Graddy CEO, Graddy Solutions

Read Karin’s Story