White Label Forms & Surveys


by 123FormBuilder

Clients are interested in the result of your work. That’s what they pay for and what they want to get done as quickly and professionally as possible. Most often, they are less or not at all interested in how you do the work, as long as you do it. But, when the product that you deliver to clients implies a contact between them and your tools, you probably don’t want those tools to be associated with a third party.

123FormBuilder is one of the white label tools that saves you a bunch of time, whilst being easily brandable. Let’s say that you represent a web design/development company that uses 123FormBuilder to build web forms and surveys for clients. Where to begin in turning the white label into your own label?

Start by changing your 123FormBuilder account details (My AccountChange Account Details). Focus on the last two options in the customization lightbox: Domain Name and Logo. In the first box, type the subdomain that you are using as an alias for the 123FormBuilder.com domain. Here is information on how to create a domain alias. Users will see no reference to 123FormBuilder in form URLs, only the subdomain used as an alias.

Logo Subdomain

Moving on to the logo, change our logo to yours using the File Upload field in the customization lightbox. Your custom logo will appear on the page shown in the image below. This page looks a bit unfamiliar, right? Well, to your clients, it will be very much familiar, since it will be the home page of their form management system.

White Label page

Which brings us to subusers and subaccounts. On your master account, you can create subaccounts for your clients, in order for them to be able to view and edit forms themselves. They will be logging in to a regular account, where they’ll be managing forms according to the levels of permission you’ve granted them. Read more about subusers and subaccounts.

In short, with 123FormBuilder, you can not only build web forms for your clients’ websites, but also make it seem like everything is happening on your own website and provide clients with a really cool form management tool.


Featured image courtesy: freedigitalphotos.net


  1. My name is Kamal Kothari and I am from Hyderabad, India.

    My company sells unique products (web apps) to niche businesses in India helping them streamline and automate their processes.

    I plan to use your white label solution of your product in order to use it to build my own application to provide my own solutions to since unique problems for my clients. And to also sell them with my own pricing and own brand.

    I have a few questions for you regarding what is possible to do with your forms.

    1. Is it possible to use lookup tables with your forms so that data can be looked up on the fly within the same form? For example, I want the ability to llet the form submitter search for multiple contacts with auto-suggestion where in he/she may be able to select from a list of multiple contacts; after entering a client number, the client’s name and address are automatically entered; after selecting a certain product category, only the particular products of that category are displayed for selection.

    2. Automatically send SMS/Emails upon form submissions to multiple people.

    3. Send the forms as micro-links via SMSes and/or emails to multiple respondents.

    4. Integrate a payment gateway of choice to enable payments from respondents.

    5. What kind of file formats be attached to the forms?

    Kamal Kothari

    1. Hi, Kamal,

      My colleagues have sent you an email with the answers you needed.

      Have a great day ahead!

      The 123FormBuilder Team

    1. Hi Hank,

      Our service comes with a monthly and yearly plan, both of them can be cancelled at any time and you also benefit of the 30 Day Satisfaction Guarantee, if you are not happy with our platform, you will receive a full refund, no questions asked. For more information about plans and pricing please check out features matrix here: http://www.123formbuilder.com/features-matrix.html or reach out to us at accounts@123formbuilder.com.

      Best regards,

      123FormBuilder Team

  2. What a great form management tool. For those web / graphic designers out there who don’t have the time/know-how to code forms into their latest web releases, being able to set up forms and surveys like this is a godsend.

    Amy Thompson, Design @logoninjas

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