Blog / Octavia Drexler

The 123FormBuilder Blog

The essential guide to setting up, customizing, and optimizing online forms. Written by the 123 team, our amazing customers, and top business experts.

Octavia Drexler

Content Marketing Manager

Octavia is a content marketer in love with the digital landscape. Quirky and curious, she loves writing about science and technology. Like any self-respecting writer, Octavia is addicted to coffee and caffeine, but interesting discussions are her intellectual catalyst of choice.

  • The CROverview: An Extensive Look at Conversion Rate Optimization

    What is Conversion Rate Optimization? CRO, in short, Conversion Rate Optimization on its full name, is a relatively new branch of digital market...

  • Touchpoint Mapping in Event Marketing

    Event marketing goes beyond pretty arrangements and just being there for the sake of it.  Done well, event marketing can become part of ...

  • We Are Discontinuing Support for Internet Explorer 11 on March 31st 2020

    We maintain and develop the 123FormBuilder platform to support the latest and most stable web-browser versions. We highly recommend updating your...

  • Conditional Logic: The Backbone of Smart Forms

    Conditional logic is everywhere. You will find it in grammar, you see it in programming, and yes, you might not be surprised by this (given what ...

  • [Infographic] The Ultimate Contact Form Checklist for 2020

    Go through this checklist whenever you are thinking of building or updating a contact page or whenever you decide to include a contact form in an...

  • Why Data Governance Is Having a Moment

    These days the reminders are everywhere that success depends on data-driven decision making (DDDM). That no organization is too small to levera...

  • The Ultimate Event Marketing Checklist, from A to Z

    The first time I participated in anything related to event marketing, I had no idea what was going on. There was the pre-planning buzz, I had b...

  • Top 7 Pieces of Innovative Technology that Spook Us Out

    Sugar, spice, and everything nice, technology’s evolving, but what is the price? In 1984, Arnold Schwarzenegger was (finally) making it big in H...

  • Guest Checkout vs. Customer Accounts: The Ultimate eCommerce Question, Answered

    The battle between guest checkouts and registered accounts is fiercer than ever.  As of this year, it is estimated that by 2021, there will be...

  • The Quantified Self: Data Fetishism in the 21st Century

    It's a good thing the moon landing happened in 1969 - because if it had happened today, Armstrong would've had to wear at least two devices to pr...

  • The Net Promoter Score – What It Is, How to Calculate It, and Everything in Between

    The Net Promoter Score is a wide topic - one that is quite heavily debated and discussed in the cyber business area (preponderantly in eCommerc...

  • The Best Guide on How to Improve Customer Retention in Ecommerce

    I have said it before, and I will repeat it: I am the biggest, nerdiest, most passionate eCommerce consumer in history. Naturally, I always lean ...

  • Customer Feedback Methods

    What is the best way to get customer feedback? Customer feedback methods can be downright confusing when you have no idea where to start...

  • Shopping Cart Abandonment: Don’t Sweep This Issue under the Rug!

    The thing with language (in this specific case, English) is that although personal abandonment issues and legal abandonment issues are very much ...