Blog / Octavia Drexler

The 123FormBuilder Blog

The essential guide to setting up, customizing, and optimizing online forms. Written by the 123 team, our amazing customers, and top business experts.

Octavia Drexler

Content Marketing Manager

Octavia is a content marketer in love with the digital landscape. Quirky and curious, she loves writing about science and technology. Like any self-respecting writer, Octavia is addicted to coffee and caffeine, but interesting discussions are her intellectual catalyst of choice.

  • The Big Data Pyramid | From Data to Wisdom

    We have seen big data analytics go from a hip buzzword to a flourishing market accounting for nearly $10 billion, in less than a couple of deca...

  • Are Contact Forms Outdated?

    We stumbled upon an idea according to which people aren't using contact forms anymore. According to some, the preferred method of contact is (and...

  • Mobile Checkout Conversion Growth Tips

    According to the latest studies, nearly 50% of the people on the internet (mind you, almost three billion of them!) use their phones to connect t...

  • 5 Form Success Message Examples

    The form success message can be a complete game-changer in terms of customer retention, loyalty, and trust.  How come? Well, reme...

  • Where Do Contact Forms Fit in a Page: Above or Below the Fold?

    I can only imagine the chats the guys had over the first newspaper ever published and how they must have argued on what to put under the fold and...

  • The Small Village of Big Data

    Don’t worry, it’s just a bit of salmonella, it won’t do you any harm is not the kind of sentence you hear about very often – but somehow, don’t...

  • Data Hygiene in the Attention Economy

    Greetings, fellow data-driven pioneer, Put on your data-enthusiast cap, grab some popcorn, sit back, and indulge. Within the twelve or s...

  • Customer Feedback Tools: A Battle against Absurd Communication

    A world where customer feedback and customer feedback tools do not exist is a world of absurd noncommunication. Just like the pupil and the pro...

  • Are You a Robot? The Why and How’s of CAPTCHA

    I am not a robot. No, dear website I am trying to sign up on, I am not a robot. No, esteemed Customer Support service I am trying...

  • Checkout Process Optimization: Top 3 Misconceptions to Avoid

    Does your shopping cart have abandonment issues? Of course, it does. They all do. So, before we get started, consider this: your checkout process...

  • The Guest Checkout Saga: Will It Make or Break Your eShop?

    Welcome to Fast’n’Easy, where instant gratification comes at the push of a button and happiness is delivered by your friendly local FedEx, every ...

  • Contact Form Design: Dos and Don’ts

    Are you aiming for a high-converting design for your contact form? Here's a list of do's and don'ts that will help you design the perfect conta...

  • It Takes a Village: How Online Forms Can Foster Collaboration in School Health Care

    To paraphrase a famous African proverb, looking after the well-being of the young is a responsibility too large for parents to handle alone. The ...

  • Getting Your Error Messages Just Right to Make Them More Reassuring

    Errors are always going to happen. But how you handle and address those errors is what matters. Users typically receive an error message when the...