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Best Practices

Setting up forms and other basic or advanced things you can do to sky-rocket your data collection.

  • Survey vs Questionnaire: What is the Difference?

    If you’re reading this question and thinking, “I’m not sure”, relax, you’re not the only one confused between what’s a survey what’s a question...

  • How to Sell Tickets Online Using Online Forms

    Selling tickets online is an important part of pretty much every event planning process. Regardless of who you are and where you might come from,...

  • How to Set Up an Online Booking System

    Do You Need An Online Booking System? Without a trace of doubt, the world has changed quite a lot and in a pretty short amount of time. In a mat...

  • 4 Shopping Cart Abandonment Solutions That Work

    Oh, the oft-forsaken online shopping cart. Even if you’re the owner of an online shop looking to help your cart close more sales, you’ve probably...

  • The CROverview: An Extensive Look at Conversion Rate Optimization

    What is Conversion Rate Optimization? CRO, in short, Conversion Rate Optimization on its full name, is a relatively new branch of digital market...

  • The Ultimate Event Marketing Checklist, from A to Z

    The first time I participated in anything related to event marketing, I had no idea what was going on. There was the pre-planning buzz, I had b...

  • Top 7 Pieces of Innovative Technology that Spook Us Out

    Sugar, spice, and everything nice, technology’s evolving, but what is the price? In 1984, Arnold Schwarzenegger was (finally) making it big in H...

  • Guest Checkout vs. Customer Accounts: The Ultimate eCommerce Question, Answered

    The battle between guest checkouts and registered accounts is fiercer than ever.  As of this year, it is estimated that by 2021, there will be...

  • The Net Promoter Score – What It Is, How to Calculate It, and Everything in Between

    The Net Promoter Score is a wide topic - one that is quite heavily debated and discussed in the cyber business area (preponderantly in eCommerc...

  • The Best Guide on How to Improve Customer Retention in Ecommerce

    I have said it before, and I will repeat it: I am the biggest, nerdiest, most passionate eCommerce consumer in history. Naturally, I always lean ...

  • Customer Feedback Methods

    What is the best way to get customer feedback? Customer feedback methods can be downright confusing when you have no idea where to start...

  • Shopping Cart Abandonment: Don’t Sweep This Issue under the Rug!

    The thing with language (in this specific case, English) is that although personal abandonment issues and legal abandonment issues are very much ...

  • The Big Data Pyramid | From Data to Wisdom

    We have seen big data analytics go from a hip buzzword to a flourishing market accounting for nearly $10 billion, in less than a couple of deca...

  • Mobile Checkout Conversion Growth Tips

    According to the latest studies, nearly 50% of the people on the internet (mind you, almost three billion of them!) use their phones to connect t...