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  • Conditional Logic: The Backbone of Smart Forms

    Conditional logic is everywhere. You will find it in grammar, you see it in programming, and yes, you might not be surprised by this (given what ...

  • [Infographic] The Ultimate Contact Form Checklist for 2020

    Go through this checklist whenever you are thinking of building or updating a contact page or whenever you decide to include a contact form in an...

  • Why Data Governance Is Having a Moment

    These days the reminders are everywhere that success depends on data-driven decision making (DDDM). That no organization is too small to levera...

  • The Ultimate Event Marketing Checklist, from A to Z

    The first time I participated in anything related to event marketing, I had no idea what was going on. There was the pre-planning buzz, I had b...

  • Top 7 Pieces of Innovative Technology that Spook Us Out

    Sugar, spice, and everything nice, technology’s evolving, but what is the price? In 1984, Arnold Schwarzenegger was (finally) making it big in H...

  • Guest Checkout vs. Customer Accounts: The Ultimate eCommerce Question, Answered

    The battle between guest checkouts and registered accounts is fiercer than ever.  As of this year, it is estimated that by 2021, there will be...

  • The Quantified Self: Data Fetishism in the 21st Century

    It's a good thing the moon landing happened in 1969 - because if it had happened today, Armstrong would've had to wear at least two devices to pr...

  • The Net Promoter Score – What It Is, How to Calculate It, and Everything in Between

    The Net Promoter Score is a wide topic - one that is quite heavily debated and discussed in the cyber business area (preponderantly in eCommerc...

  • The Best Guide on How to Improve Customer Retention in Ecommerce

    I have said it before, and I will repeat it: I am the biggest, nerdiest, most passionate eCommerce consumer in history. Naturally, I always lean ...

  • Customer Feedback Methods

    What is the best way to get customer feedback? Customer feedback methods can be downright confusing when you have no idea where to start...

  • Shopping Cart Abandonment: Don’t Sweep This Issue under the Rug!

    The thing with language (in this specific case, English) is that although personal abandonment issues and legal abandonment issues are very much ...

  • The Big Data Pyramid | From Data to Wisdom

    We have seen big data analytics go from a hip buzzword to a flourishing market accounting for nearly $10 billion, in less than a couple of deca...

  • Are Contact Forms Outdated?

    We stumbled upon an idea according to which people aren't using contact forms anymore. According to some, the preferred method of contact is (and...

  • Mobile Checkout Conversion Growth Tips

    According to the latest studies, nearly 50% of the people on the internet (mind you, almost three billion of them!) use their phones to connect t...