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Enhancing Web Form Creation: Continuum Marketing Group’s Story

Continuum Marketing Group, a prominent marketing agency that exclusively caters to remodeling contractors across the United States, is well-regarded for its expertise in remodeling business and niche marketing strategies. Founded in 2002 by David and Cynthia Alpert, the company has spent over two decades working alongside remodeling contractors, providing comprehensive marketing solutions and support for their online marketing needs.


The Challenge

As part of their comprehensive service package, Continuum Marketing Group offers web design, SEO, and social media marketing to remodeling contractors. Central to their online marketing strategies are web forms that facilitate interaction between contractors and their prospects on clients’ websites. Initially, the company developed web forms in-house, believing it would be a straightforward task. However, they soon encountered complications when clients requested integration with third-party applications like Salesforce and email marketing services such as Constant Contact.


Continuum Marketing Group had several objectives in mind:

The Solution

Recognizing that in-house web form development was costing them time and resources, Continuum Marketing Group embarked on a quest for a more efficient solution. After thorough research, they discovered 123FormBuilder  as a reliable outsourcing option. Eight years later, 123FormBuilder remains their go-to platform for web form creation.

123FormBuilder does everything we need and more. It is a flexible system that is perfect for a company like ours.

Outsourcing via 123FormBuilder not only reduced costs and eliminated spam but also introduced various features that enhanced the user experience and streamlined their marketing processes. These features included multiple email notifications, conditional logic, third-party app integrations, and the introduction of thank you pages. The platform also enabled them to integrate with their database to gain insights into lead sources.

The Results

The impact of using 123FormBuilder was significant for Continuum Marketing Group, David Alpert, co-founder, summarized the results of their partnership with 123FormBuilder:

  • Time and Cost Reduction: Form development time and costs were reduced dramatically, saving between 50-90% on form creation and 75-95% on updates. Most issues and associated costs related to form production were effectively resolved.

Cutting out the need to develop the form by writing code lead our company to save time on each client form we need to create. We estimate, depending on the form being developed, that we save from 50-90% of the development time and cost. For updating forms, we average saving 75-95% of the time we used to need. Virtually all the problems and much of the costs we had producing forms for our clients vanished and vanished cost-effectively.

  • Spam Elimination: Through security features like SMART CAPTCHA protection, IP limitation, and SSL encryption, spam submissions nearly ceased.

Spam form submissions all but stopped immediately with the various security features.

  • Streamlined and Automated Processes: The online forms seamlessly integrated with CRM and email marketing, making lead capture and newsletter sign-up efficient.

We can easily link lead forms to Constant Contact so that with one single form we could capture leads that go to our clients and at the same time automatically sign-up newsletter users.

  • Advanced Traffic Analytics: By connecting forms to their internal database, they gained a deeper understanding of lead sources.

Using the database feature of 123formbuilder we can more easily analysis sources of leads by client or in the aggregate to provide us with a broader understanding of lead sources.


Continuum Marketing Group’s success story demonstrates the power of outsourcing web form creation to a platform like 123FormBuilder. By relinquishing the challenges of in-house production and harnessing the platform’s rich features, they significantly improved lead management, security, and user experience. The ability to customize forms as part of a broader marketing automation process and access advanced traffic analytics further enhanced their marketing strategies.

For businesses facing similar challenges, considering a shift to an efficient form builder platform like 123FormBuilder could be a game-changer. Not only does it simplify the process, but the exceptional support provided by the platform’s team is unmatched.

One of the other great things we have found is that the support team is fantastic. They respond quickly and always solve problems we run into. They are also very friendly.

Experience the transformation that Continuum Marketing Group achieved with 123FormBuilder and ask yourself, “Why didn’t I do this earlier?” Start streamlining and optimizing your web forms for success today.

Try 123FormBuilder for Free
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