Integrate 123FormBuilder with ActiveCampaign for Summer Campaigns
Summer is here—and it’s not just the weather that’s heating up. For marketers, this season presents opportunities to connect with audiences through exciting promotions, engaging events, and timely offers. But with many people on vacation and inboxes filling up quickly, how do you ensure your message stands out?
By integrating 123FormBuilder with ActiveCampaign, you can take control of summer campaigns in a few easy steps. This integration helps you to create eye-catching forms and instantly sync them with your email marketing flows, allowing you to capture leads and launch personalized campaigns with zero delays.
Whether you’re planning a summer flash sale, running a giveaway, or hosting an outdoor event, this setup helps you automate follow-up and keep your brand at the top.
Why Integrating 123FormBuilder with ActiveCampaign Is a Summer Marketing Power Move
Summer campaigns tend to move quickly—they’re often tied to specific events, promotions, or travel plans. Automating key touchpoints with form-based triggers helps you keep up the pace, ensuring your audience receives the right message at the right time.
Why it works:
- Instant follow-up: Reach out to leads the moment they sign up or make an inquiry. Whether it’s a welcome email, a discount offer, or more info about a service, timing makes all the difference.
- Better segmentation: Easily group contacts by interest, location, or behavior so you can send content that actually resonates—not just generic blasts.
- Less manual work: Say goodbye to repetitive data entry. Automating form responses frees up your team and keeps your workflows running smoothly.
Real-world examples:
- Vacation package forms that trigger personalized travel promos based on destination preferences.
- Contest entry forms that kick off a thank-you email series and automatically notify winners.
- Seasonal service booking forms connected to calendar invites, reminders, and follow-up messages.
Did you know? Email campaigns linked to seasonal events see a 10-15% higher open rate according to ActiveCampaign benchmarks.
What You Can Do with 123FormBuilder + ActiveCampaign
Once you connect the two, 123FormBuilder and ActiveCampaign work together like a well-oiled marketing machine. You’ll go from collecting data to sending personalized messages without missing a submission. Here’s what you can do:
- Add new contacts to the right lists automatically: Every time someone fills out your form; their information is automatically added to the correct list in ActiveCampaign—no manual sorting is needed.
- Kick-off automation based on form answers: Want to send a welcome email, a discount code, or a reminder? Set it once, and the system takes care of the rest, triggered by how people respond on your form.
- Match form fields with contact details seamlessly: Ensure that all the information you collect—such as names, emails, preferences, or any custom details—ends up in the correct place in ActiveCampaign, allowing you to use it later to personalize your outreach.
- Tag contacts for smarter targeting: Apply tags based on factors such as their interests, location, or the campaign that brought them in. It makes segmenting and sending relevant messages super easy.
With this setup, you’re not just collecting data—you’re turning it into action that feels personal, timely, and effective.
Step-by-Step: How to Integrate 123FormBuilder with ActiveCampaign
- Log in to 123FormBuilder and navigate to the form you want to connect. Create one from scratch or choose one from our various premade templates.
- Go to the Integrations tab and search for ActiveCampaign.
- Authenticate your ActiveCampaign account by entering your API key and URL.
Don’t know where to find them? Log in to your ActiveCampaign account and go to Settings → Developer. You’ll find the API URL under ‘URL‘ and the Access Token under ‘Key‘.
- Map the form fields to your ActiveCampaign list fields (e.g., Email, Name, Preferences).
- Assign tags or choose the automation path based on specific form responses.
- Test the integration by submitting a form and checking the contact profile in ActiveCampaign.
Creative Use Cases for Summer Campaigns
Need inspiration? Here are four ways to make the most of this integration:
- Seasonal Giveaways: Build buzz with a summer-themed contest form and trigger:
- Instant confirmation email
- Countdown timer series to build anticipation
- Post-campaign engagement follow-ups
- Event Registrations: Set up RSVPs for webinars, open houses, or outdoor events:
- Add registrants to a segmented list
- Send reminders and event logistics
- Automate thank-you emails post-event
- Flash Sale Sign-ups: Use opt-in forms for exclusive summer discounts:
- Trigger coupon delivery
- Segment based on product interest
- Track conversion with link clicks
- Customer Surveys: Capture post-purchase satisfaction or summer usage feedback:
- Tag customers for loyalty campaigns
- Collect testimonials for future promotions
See Also: Form Templates for Events, Contests, and Feedback
Best Practices to Maximize Integration Impact
- Optimize for mobile: Make sure forms and emails are responsive on all devices.
- Keep forms concise: Ask only for what you need.
- Use seasonal language: Words like “sunny savings,” “summer giveaway,” or “vacation perks” create relevance.
- Segment smartly: Use tags to personalize and increase relevance
- Review analytics weekly: Adjust subject lines, CTAs, and automation based on performance.
Measure Your Success with Smart Analytics
To ensure your integration is working, monitor both form and email performance:
- Track submissions in 123FormBuilder: See which forms drive the most interest.
- Use ActiveCampaign dashboards: Measure opens, clicks, and conversions.
- A/B test subject lines and form fields for continuous improvement.
- Compare seasonal performance: Benchmark this year’s summer results against those of last year.
Ready to Launch Your Summer Campaign?
By connecting 123FormBuilder with ActiveCampaign, you’re not just collecting data—you’re unlocking the power of real-time engagement. Whether it’s a contest, product launch, or event series, this integration helps you automate your marketing and make this summer your most successful yet.
Create your 123FormBuilder account today and connect it with ActiveCampaign in minutes. Your high-converting summer campaign awaits!
