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ActiveCampaign is a web-based automated marketing platform that helps its users to increase the conversion rate of their marketing and sales processes.

123 Form Builder is a user-friendly HTML-based form builder that grants access to a large palette of features for collecting data, running surveys, and building workflows.

With the 123 Form Builder – ActiveCampaign integration, you can create fully customized professional web forms and integrate them with your ActiveCampaign account to receive leads through form submissions. These leads are sent to a mailing list of your choice. But without further ado, here’s how you enable this integration on your web forms at 123 Form Builder:

1. Select the online form that you want to integrate into your ActiveCampaign account. All your forms are listed in the My Forms section.

2. Go to Applications and you’ll see the ActiveCampaign app in the apps list.

activecampaign integration for web forms

3. Hover over the logo and use the Add button to add the app to your form.

4. In the app box, enter the API URL and Access Token of your ActiveCampaign account. Don’t know where to find them? Log into your ActiveCampaign account and go to My Settings – Developer. You’ll find the API URL under URL and the access Token under Key.

activecampaign integration for web forms

Copy them both and paste them in the ActiveCampaign app on 123 Form Builder, where needed.

activecampaign integration for web forms

5. Next, click Save and wait for the customization lightbox to pop up on the screen.

6. This is the customization phase of the integration. Select the list where you want to create your leads upon submission and associate the email field of your form. Make sure the email field is required, otherwise the submission will not be sent to ActiveCampaign. You can update your contacts by checking the designated option, under email.

123formbuilder activecampaign integration

7. In Default Field, associate fields and add tags, if needed. Tags can be the labels of the fields, but you may also type them in the input box and separate them by a comma.

activecampaign web form integration

8. The error handling step is just to track errors from certain submissions. If the form users have bad network connectivity and the submission fails to create the contact in your ActiveCampaign list, you will be notified by email. You may change the email address to any other address you want.

9. Once you have finished setting up your integration, click Save and you’re done. Each form submission will create a contact in your ActiveCampaign list.

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Frequently Asked Questions

Here is a list of the most frequently asked questions. For more FAQs, please browse through the FAQs page.

Is this service free?
Yes, we offer a free form builder service. Just sign up to the Basic plan and you are all set. This plan is forever free, but you are limited with a few features only, such as 5 forms per account, 100 submissions per month and you have to keep the backlink to 123FormBuilder on your forms. Check out our features matrix for more information.
How many forms can I create?
It depends on the service plan you are on. Higher service plans enable more features, including more web forms for your account. If you need more forms, go to the My Account section of your account and click the upgrade button. To create an unlimited number of forms, either upgrade to the Platinum service plan or higher. Consult our features matrix for more information.
How can I publish my forms?
You can publish your forms in many ways, by using their direct URL or HTML link, embedding them with a JavaScript code, Inline HTML or iFrame, using the Facebook app or the WordPress plugin, using popups, the Blogger code snippet and many more. Once you have created and customized your form, go to the Publish section to complete your work. Read more in our documentation.
How do I change my form design?
You can change the design of your form in the Themes section, which is located in your form settings. We offer a set of more than 30 predefined form themes for your forms, but you can also create your own from scratch. You can customize the submit button, the logo and more. To apply your own stylesheets, all forms come with a custom CSS editor.

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