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11 Best Google Form Alternatives & Their Stellar Functions

Looking for Google Form alternatives? Then you’re in the market for online form builders.

Online forms might seem like the most basic thing, like that first awkward email you sent back in the ‘90s, but, in fact, they are in the top 3 most important things you need to get business done.

They’re literally the best thing since sliced bread (and right next to restaurants serving breakfast menus all day). Even so, it is important to mention that great forms start with a great form builder, and choosing it should always be an informed decision. So if you’re on this page looking to learn more about Google Forms alternatives, you’re in the right place.

Keep reading to find out everything you need to know about finding the best Google Form alternative for your business.

The BEST Google Forms Alternatives on the Market

Google Forms is easy and accessible, but when your data collection needs go beyond the pure basics, you’ll want to look into what else is out there in terms of form builders. We did too, and here’s what we found:


Not that we’re bragging, but 123FormBuilder really is one of the best Google Forms alternatives. As one of the leading drag and drop online form builders on the market, 123FormBuilder makes for a good Google Form alternative with:

  • Smart forms
  • The ability to collect payments on payment forms
  • Advanced conditional logic features for when you need conversational forms
  • Online surveys
  • Calculators
  • Quizzes
  • Versatility (you can use it on any platform and multiple types of landing pages)
  • 45+ native integrations (and 4,000+ other tools you can integrate with through Zapier)
  • Numerous form templates (1,900+)
  • Advanced security (including HIPAA and GDPR compliance out of the box)
  • A free version that allows you to work with the drag and drop form builder & test things out for as long as you need to

Pricing for 123FormBuilder starts with the free version (for 5 forms, 100 submissions, and up to 3 integrations.) Paid plans start at $19.99/ month for annual plans (for 5 forms, 5,000 submissions, and advanced features like conditional logic.) For $37.99 (Platinum plan), you can get unlimited forms, 20,000 submissions, unlimited conditional logic rules and advanced integrations.

If you want to learn more about form creation in our tool and why, specifically, it’s one of the best Google Forms alternatives on the market, scroll down to the bottom of the article to read more about this.

WP Forms

If you have a WordPress website and you want to build forms exclusively there, WP Forms might be a good option for you. They have been on the market for a relatively long time, and they even have about 400 form templates you can use.

Pricing for WP Forms starts at $39.50/ year and can go as high as $399.5/ year (with the higher-tier price being more suitable for agencies and businesses that want to handle multiple websites.)

Although WP Forms doesn’t have a free plan, it can still be considered as a good Google Forms alternative, as it has more features than Google Forms and thus makes for a more solid online form builder.

Zoho Forms

Another form builder that’s been around for quite some time, Zoho Forms frequently ranks as a decent online form builder — and one of the better Google Forms alternatives.

As far as free form builders go, Zoho and Google Forms are similar in many respects. Yet, Zoho sports more features that allow users to upgrade their form building “game” and collect data in a cleaner way.

Pricing starts at, well, free, and goes through various tiers that range from $10/ month (on an annual payment) to $90/ month or more for custom plans.

Microsoft Forms

Of all the Google Forms alternatives, Microsoft Forms might just be one of the more common ones. It makes sense to use it: Microsoft Forms comes with the Microsoft 365, and since Microsoft is used on 1.4 billion active devices around the world, it makes sense that there would be a lot of people using Microsoft Forms too.

All in all, Microsoft Forms is an easy way to create quizzes and forms, particularly for internal purposes (such as when you want to ask your team something, for example). The forms can be customized to a certain level too, which makes this form builder a decent choice that allows you to create unlimited forms for basic needs.

Microsoft Forms can be acquired with selected Microsoft 365 plans, including the Educational, the Business Essentials, the Business Premium, and the Enterprise one. Pricing for these Microsoft 365 plans starts at $2.5/ user/ month (billed annually) and can go as high as $57/ user/ month.


Paperform is also considered one of the better Google Forms alternatives. With a good number of form templates you can access and a drag and drop builder, Paperform manages to compete both with Google Forms and with other alternatives to Google Forms — and quite decently so.

Pricing for Paperform starts at $20/ month (billed yearly) and can go as high as $135/ month (billed yearly). For the lower tier, you get only 1,000 form submissions per year. Also, they don’t have a free plan, but you can try any plan for free, for 14 days. After that, you will be automatically charged the sum of money your chosen plan is worth.


Typeform is best known for their good looking online forms. Also a drag and drop builder, this tool is considered among the better Google Forms alternatives precisely because it allows you to create forms that are more attractive.

Typeform also has some solid integrations that make it easier to transfer form data from the actual forms to some of the tools they offer. They also have some advanced forms features (like question branching), but might not be suitable for extensive or complex data collection options.

Pricing for Typeform starts at 21 Euros/ month when billed annually and goes as high as 75 Euros/ month (also when billed annually.) The lowest pricing tier allows you to receive 100 responses (you can also pay to get more responses.)

Formidable Forms

Formidable Forms is another form builder considered to be among the best Google Forms competitors. They are a drag and drop builder created for WordPress websites only. They allow you to create advanced forms, but they are limited to only WordPress, and their design customization options are on the more basic side of things.

Pricing for Formidable Forms starts at $39.50/ year and go as high as $299.50/ year. For the lowest-tier plan, you will only get access to 50 form templates, while the highest will give you access to 170 templates.


JotForm is a popular form creator, and is often considered to be, if not the best Google Forms alternative, then surely one of the better ones. This tool allows you to create forms using templates and a drag and drop editor, as well as publish these forms in just a few clicks.

JotForm has a free version that allows you to create online forms as a test and see how you get along with the product. Their paid plans start at $24/ month and go as high as $79/ month or more, for Enterprise plans.


Although Formstack markets themselves as a productivity tool, they are, at their elementary level, a form building tool (which, of course, can definitely help with productivity.)

Their product is tiered according to the needs people may have: building forms, creating documents, and so on. As one of the more common form builders on the market, Formstack offers a good range of features that make their online forms a popular choice.

At the same time, Formstack’s more advanced features are only available on the higher pricing tiers. They have a free plan, and then they will provide you with different pricing plans according to what you need: simple forms, documents, e-signatures, and so on. All in all, pricing will start at $50/ month and goes as high as $208/ month.


NinjaForms is another popular form building tool for WordPress. It is considered to be among the best Google Forms alternatives because its forms are more advanced and it offers more customization options than Google Forms itself. Also, it’s a drag and drop tool, which makes it fairly easy for people to build a form.

Pricing for NinjaForms starts at $49/ year and can go as high as $299/ year. For the lowest tier, you will only be able to access four integrations (add-ons) and add forms to one website.


Another common alternative to Google Forms, Wufoo is a solid drag and drom form building tool when it comes to collecting data. Their builder allows you to customize your forms in more detail than you would in Google Forms, as well as customize your email notifications.

Pricing for Wufoo starts at $14.08/ month (billed annually) and goes as high as $183.05/ month (also billed annually). They also have a free version for basic needs, such as collecting form data in one place (but with a limited number of responses/ submissions.)

How to Look for Good Google Forms Alternatives

As mentioned before, Google Forms is a good option because it’s easy to access (in essence, if you have a Google account, you can be a Google Forms user.) However, the web forms provided by this platform are quite basic. Other form builders (more advanced) will allow you to:

  • Create multiple forms in the same place
  • Manage form submissions/ form responses in the same place
  • Create beautiful forms
  • Build contact forms you can embed on your website
  • Create surveys
  • Choose from a variety of form themes and form template options
  • Use a drag and drop editor (no coding is needed in such a form tool)
  • Create a conversational when you add conditional logic (logic jumps) to specific fields
  • Build forms you can connect with any tool (including Google Sheets and Google Calendar)
  • Allow users to upload files through a field
  • Accept payments (such as credit card payments or PayPal payments)
  • Create web forms optimized for mobile devices

You want to be looking for a Google Forms alternative that does all this very well (and adds an extra layer of security to your forms and collected data.) Depending on what exactly you plan to be using the forms for, you will have to choose between a free version or paid plans — but the best web form creators have some sort of free plan as well, at least enough to help you test the tools and decide if they work for you.

Why 123FormBuilder Over Google Forms?

Undeniably, Google Forms allows you to create unlimited forms straight from your Google Drive. It’s an easy to use online form builder, for sure. At the same time, it lacks many of the capabilities online forms need, as you will read on as well.

So then, why look at alternatives to Google Forms — and why look at 123FormBuilder specifically?

Without false modesty, here’s a quick rundown of why 123FormBuilder is the best Google Forms alternative (and one you can have for free, by the way.). Here are some of the advanced features our customers appreciate:

It’s a Google Forms Alternative with Hundreds More Templates

…Like, 1900 more. While Google Forms does provide its users with some form templates, 123FormBuilder does it better (sorry, no false modesty here, guys). We have more than 1900 form templates for pretty much everything you can imagine, from event registration form templates to t-shirt and cake ordering form templates.

And all you have to do is grab ‘em, customize ‘em, and use ‘em wherever you want: your site, on social media, or even in an email.

It’s a Google Forms Alternative with MUCH Better Design Options 

…Because forms deserve to feel pretty too. Even more than that, your business deserves to be well-represented in every digital piece you put out there — your forms, surveys, and polls included. With 123FormBuilder it’s easy to match your forms and your landing pages in a seamless way!

It’s an Ultra-Customizable Google Forms Alternative

…Because while Google Forms does give you some level of customization, it isn’t in any way near the level of 123FormBuilder. With our forms, customization goes well beyond design, providing you with the option to really create an amazing experience for your form respondents.

From conditional logic (which allows you to display fields according to your rules) to 100% customizable email notification flows and Thank You pages, 123FormBuilder makes it easy for you to build a custom experience. And, our white label and CSS form editor options are here to ensure that you can do WHATEVER YOU WANT with your forms and make it really YOURS.

It’s a Google Forms Alternative with More than 45 Integrations

…Because you need tools that make your life actually easier. We’re integrated with the single most popular and powerful tools on the market, including Google Drive, DropBox, MailChimp, ActiveCampaign, NationBuilder, Salesforce, and every other type of tool you can think of.

Yes, Google Forms is integrated with the Google Suite, and you can link it to 4,000 other tools using Zapier, but it still doesn’t provide you with direct integrations with tools outside of their suite. And that means that direct data transfer (and ultimately, data management) from one tool to another is more difficult with Google Forms.

123FormBuilder facilitates all those processes with ease. Being present on the Google Workspace Marketplace, our goal is to make it easier for you to save data to your Google Suite apps.

It’s a Google Forms Alternative with Proper Email Notifications

… Because forms love communication and you want to stay in touch with your form submitters.

With 123FormBuilder, you can set up an entire email notification system linked to your forms and/or the payments integrated on them. Send file attachments, confirmations, further information, form submission reviews, and Thank You emails to your form submitters and create a real, human bridge of communication with them.

It’s a Google Forms Alternative Payments, Because, Well, Money

… Because like it or not, money makes the world go round. And 123FormBuilder helps you pay for stuff you need by helping you get paid or stuff you sell. In other words, you can build order or donation forms on 123FormBuilders and collect payments directly into your account. We’re integrated with all the major payment processors out there, including PayPal, Stripe, Square, and Connect your payment account with your forms in five seconds, and then cash in!

Actual Customer Support for Your Google Forms Alternatives

…The stellar kind.

Contact us via email, customer support chat, or on social media and we’ll be there for you. Unlike Google Forms (which offers only tutorials, a Help Center, and the option to report a problem), we have actual humans ready to back you up whenever you need it.

Most Frequently Asked Questions about Google Forms and Their alternatives 

You have Google Forms- related questions, we have the answers.

Can I send a Google Form to someone who doesn’t have a Google account? 

Yes, but this also means that you will have to turn off the private mode for your Google Forms (making it accessible to everyone). The issue is that this will open your forms to multiple submissions coming from the same person (ergo, to spam).

What is better than Google Forms? 

Well, again, we’re obviously biased here, but 123FormBuilder is a sturdy, generous alternative to Google Forms (for all the reasons already mentioned in this article, and more).

How do I create a fillable form? 

If you are looking for ways to edit a PDF, you can check out our extensive guide on this. If you want to create a fillable form online (and allow anyone who has the link to fill it in without needing any kind of software), you can do it with 123FormBuilder.

Sign up to our form builder, pick up a template (or create your own form from scratch), customize it, and publish it (on your site, on social media, via WhatsApp, email, Messenger, phone SMS, or whatever other means of communication you might use).

Does Google Forms track IP address?

No, which is precisely what makes Google Forms a less secure option than 123FormBuilder. If you use Google forms to send internal surveys (and make them visible to the employees only), that’s fine. But if you want to share your forms with people outside of your organization, 123FormBuilder is the better option because it provides you with a series of features that allow you to customize and protect your forms and your submissions (such as limiting submission country and IP addresses, for example).

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