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How 123FormBuilder Empowered Glacial Multimedia to Revolutionize Healthcare Digital Marketing

As a leading healthcare digital marketing agency, Glacial Multimedia has provided comprehensive digital solutions to medical practices across the United States since 1999. In 2016, Glacial Multimedia partnered with 123FormBuilder to enhance their service offerings, particularly in patient engagement and data management.

This case study explores how 123FormBuilder enabled Glacial Multimedia to manage thousands of forms and tens of thousands of monthly submissions for their clients.

Client Presentation

Glacial Multimedia is a full-stack digital marketing agency that has specialized in the healthcare sector for over 20 years. Since its inception, the agency has focused on delivering cutting-edge medical web design, search engine optimization, and digital patient acquisition strategies tailored to a variety of medical specialties.

They provide extensive medical web design and development services combined with their proprietary software suite: MDprospects, MDidentity, and Referify, to improve and optimize their clients’ online results. They are equipped to elevate healthcare businesses with comprehensive digital marketing services tailored to fit any budget.

The Challenges

As a multimedia agency specializing in the healthcare sector, Glacial Multimedia faced distinctive challenges:

  • HIPAA Compliance: Because of its niche market, Glacial Multimedia needed to ensure all digital forms and data collection methods were HIPAA compliant to protect patient privacy and meet legal requirements.
  • Customization and Branding: Glacial needed to be able to provide white-label solutions that align with diverse medical practices’ branding and specific needs.
  • Scalability: The agency needed resources to manage an ever-increasing volume of forms and submissions efficiently.
  • Versatility: The company was expected to cater to a wide array of healthcare-specific use cases, from patient intake forms to satisfaction surveys and appointment requests.

These challenges led Glacial Multimedia to search for a robust solution that would allow them to streamline their operation and get better results in shorter amounts of time.

The Solution: 123FormBuilder

Glacial Multimedia turned to 123FormBuilder for their robust form-building solutions. Here’s how 123FormBuilder addressed each challenge:

HIPAA Compliance – 123FormBuilder offers HIPAA-compliant forms, ensuring that all patient data collected is secure and adheres to regulatory standards. This compliance was critical for Glacial Multimedia to maintain trust and legality in handling sensitive patient information for their clients.

Customization and Branding – 123FormBuilder’s white-label forms enabled the agency to customize forms according to each medical client’s specific branding and operational requirements. This flexibility ensured seamless integration with clients’ existing digital environments.

Scalability – With the ability to create over 1,000 forms per month and handle more than 10,000 submissions monthly, 123FormBuilder provided the scalability Glacial Multimedia needed. This capability allowed the agency to grow without worrying about exceeding data management capacities.

Versatility – The platform’s wide range of form templates and customization options allowed Glacial Multimedia to address numerous use cases. Whether it was for patient intake, feedback, or appointment scheduling, with 123FormBuilder, Glacial Multimedia had a solution ready for every healthcare client.

Our partnership with 123formbuilder has been instrumental in our ability to deliver world-class digital marketing solutions to our clients.

When working with healthcare practices, having a dependable, HIPAA compliant, and full-featured form building solution is an absolute must. 123formbuilder has been a trusted partner in helping us provide a HIPAA compliant offering to our clients, and the versatility and customization options allow us to build branded form solutions tailored to each client’s unique needs.

We deeply value this partnership and look forward to continuing to leverage their platform to drive results for our clients.

Implementation and Results

Upon integrating 123FormBuilder, Glacial Multimedia gained significant improvements in their ability to create custom forms and offer a scalable and secure solution for client satisfaction:

Improved Efficiency – 123FormBuilder’s intuitive drag-and-drop interface allowed the agency to quickly create and deploy forms, saving time and resources. This efficiency translated to faster project turnarounds and more responsive client service.

Improved Patient Engagement – The ease of use and accessibility of the digital forms led to higher patient engagement and satisfaction for Glacial Multimedia clients. Patients could fill out forms securely from their homes, reducing wait times and administrative burdens in clinics.

Data Security and Compliance – With HIPAA-compliant forms, it ensured all patient data was handled with the utmost security. This compliance protected the agency and its clients and built greater trust with patients.

Scalable Growth – Glacial Multimedia’s ability to manage tens of thousands of form submissions monthly without performance issues allowed it to expand its client base and service offerings. 123FormBuilder’s scalability played a crucial role in supporting this growth.

Glacial Multimedia and 123FormBuilder – A Prosperous Partnership

The partnership between Glacial Multimedia and 123FormBuilder has been a cornerstone in the agency’s mission to provide top-tier digital marketing solutions to the healthcare industry.

123FormBuilder’s HIPAA-compliant, scalable, and customizable forms have allowed the agency to improve operational efficiency, ensure data security, and enhance client satisfaction. This collaboration demonstrates the significant impact of innovative digital tools in the healthcare sector, setting a benchmark for future advancements.

Glacial Multimedia’s success story with 123FormBuilder serves as a compelling testament to the power of robust, compliant, and versatile digital solutions for healthcare practices and businesses looking to optimize their digital engagement strategies.

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