Blog / Octavia Drexler

The 123FormBuilder Blog

The essential guide to setting up, customizing, and optimizing online forms. Written by the 123 team, our amazing customers, and top business experts.

Octavia Drexler

Content Marketing Manager

Octavia is a content marketer in love with the digital landscape. Quirky and curious, she loves writing about science and technology. Like any self-respecting writer, Octavia is addicted to coffee and caffeine, but interesting discussions are her intellectual catalyst of choice.

  • The Urgency of Understanding Consumer Behavior and Psychology in Marketing

    People make many choices throughout the day, but don’t see them as major decisions. Things such as what they should wear or where they should e...

  • Customer Satisfaction Survey Mistakes to Avoid

    We could write entire books on improving customer feedback and satisfaction. Unfortunately, even if we make this into an entire volume on ways ...

  • Guest Satisfaction Survey Basics You Really Need to Know

    Alright, now you know which of the customer feedback tools suits your needs the best (fingers crossed it’s ours!). What now?  Well, crea...

  • What Type of Form Thank You Pages Should You Have?

    Getting quality leads tends to be a difficult task if you only rely on the existing pages of your website. So, is there something you can d...

  • 10 Ways to Be a Better Marketer

    I don’t know any professional in marketing that hasn’t, at least once, asked themselves how to become a good marketer. And that’s great for the...

  • Customer Data Management: How to Manage Your Customers Data Correctly

    Customer data management is one of the most valuable assets of any company, but most companies only analyze 12% of their data. Without proper d...

  • How to Wow Your Customers (for Real) in 2021

    If you want your business to survive and thrive, you need to earn your customers' attention, and really wow them. In all honesty, this has alwa...

  • Is Dropbox HIPAA Compliant?

    Dropbox is one of the leading file sharing and storing services currently on the market. As of writing this, it has 700 million users and its r...

  • How to Turn Customers Into Brand Advocates?

    Many companies place all of their focus on sales funnel optimization while they keep forgetting about the stages that come once a customer fina...

  • Data Security Management: Definition, Threats, Best Practices

    Security breaches are an unfortunate reality that many businesses, both big and small, go through every day. If a breach occurs in your busines...

  • HIPAA-compliant Server Requirements

    Healthcare organizations have numerous things to think about, but making sure they stay HIPAA-compliant is at the top of their list of prioriti...

  • HIPAA-compliant File-sharing Services

    A lot of companies use the cloud to store and share important documents via file-sharing services. If you need a lot of space to store your fil...

  • Customer Loyalty: Definition, Examples, Tips

    Have you ever thought about what keeps people coming back to your store to buy products? The main reason behind this is that you have a loyal c...

  • Data Integration: Definition, Techniques, Best Practices

    Data integration is the process in which companies combine and consolidate data from more than one source in order to provide a valuable single...