The holiday sales season is just around the corner. And given the fact that over the last few years online shopping has increased dramatically if you’re a small business owner and you sell products or services online you can consider yourself lucky. You can definitely use this trend to your advantage. The busiest yet the most profitable time of the year can help you boost your small business sales. So here are some basic steps you can take to get your online store ready for the holiday shopping madness:
Plan ahead. The sooner the better
Again, it’s the busiest time of the year so staying organized is the key to success. Start with developing a marketing plan, choose an effective discounting strategy, create a promotional calendar and establish your promotional channels.
Don’t forget about the Christmas SEO cleanup! Address broken links, do your keyword research, optimize holiday content and design. [Adapt the use of forms on Facebook and gain reachability, new leads and opportunities]
Create a positive customer experience
All the information your customers may need has to be visible on your website. From phone number and store hours to an interactive map, make sure that your contact details are easy to find. [Tips on how to increase contact form usability]
You could also consider adding a FAQ section to make it easy for your customers to quickly find the answers they need.
Deliver awesome customer support.
Be prepared to answer any questions customers may have about their orders and you’ll build great customer relationships. Moreover, you can boost sales through customer feedback.
Provide a smooth purchasing experience
Whether you decide that a shopping cart solution is what you need or you choose to go with online order forms since you’re a small online store owner, be sure to choose the right tool for providing your customers with a quick, safe and flexible purchasing process. Make sure you add a gift-wrapping option checkbox in your check-out process!
Make your website mobile-friendly
Making sure that your website is user-friendly is vital for attracting customers and retaining them, but you also need to provide your shoppers on the go with a positive mobile experience. It can make or break your eCommerce website.
Sell gifts that keep on giving
Make it easy for customers to open their hearts towards the less fortunate ones or to support specific causes – endangered species, fair trade workers, cancer victims and so on. Partnering with non-profits and offering a portion of each sale to charity will encourage your e-shop visitors to make a purchase that combines gift-giving and charitable efforts.
If you plan on having post-Christmas deals, it’s a good idea to retarget your Christmas customers in January. So don’t limit your email marketing strategy to December. Prepare to nurture and build stronger relationships with your shoppers!
Now, tell us, how are you preparing for the upcoming holiday sales season? Your comments are welcome below.