Black Friday has quite an interesting history, but today, for most of us, it marks the beginning of the Christmas shopping season. The pressure is on for every business trying to make the most of this massive event. And since in the business world, hope is not a tactic, you definitely need a plan.
Consider these last-minute strategies that any business can implement for a successful Black Friday.
Last-minute innovative approach
Today’s tech savvy consumers have high expectations. Now is just the right time to catch their eyes with a groundbreaking approach. Everyone expects sales on Black Friday but you have many other options. Consider partnering with another small business for sharing an event, free giveaways, free gifts with purchases or free shipping. You can also try running a contest, offering deals solely on your social media platforms or exclusive deals for your loyal customers.
Get the word out
It’s the busiest time of the year with so many online and offline shoppers and you certainly want as many as possible to find out about your discounts, offers or incentives. Be sure to effectively promote your Black Friday specials to drive more sales. Especially for online deals, getting social to push your event is essential. Use hashtags( #blackfriday), captivate your social fan base with themed content(use visual methods to communicate sales and promotions) and work with influencers to get the attention of more potential customers.
Get your website’s user experience right
First of all, make sure your website can handle an increase in traffic. After struggling to drive visitors to your website, you really don’t want to lose sales because your site fails under the pressure of heavy traffic.
I’m sure you know by now that the number of smartphone shoppers constantly grows year on year so it makes sense that your website should also be mobile-friendly.
And last but not least, make certain that your visitors can reach you without any hassle. Whether they want to get in touch to make some suggestions or to ask questions about discounts, product supplies, orders or shipping, you don’t want to lose customers because you made it difficult for them to contact you. So optimizing and tweaking your contact form is crucial for boosting your sales success. Moreover, you can take advantage of the versatility of an order form to add a coupon box for discounts, set up prices and associate them with certain fields and offer multiple payment gateways. Creating a complex order form is easier than you may think.
Hopefully these strategies have given you some ideas on how to get the most out of Black Friday. Do you know other tactics that have worked for you in the past?