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Allianz: Elevating Marketing Efficiency with 123FormBuilder

Allianz, a leading global insurance provider, needed a robust solution to create service forms for their websites in Belgium and the Netherlands. They aimed to enhance operational efficiency by automating processes and integrating these forms with customer relationship management systems.

Navigating Challenges

With a need to handle over 110 different forms, generating around 5,000 submissions each month, Allianz faced significant challenges in managing this volume efficiently while ensuring a personalized customer experience. Additionally, the company needed to support multiple languages and maintain high security and brand consistency across domains.

A Tailored Solution

123FormBuilder delivered a comprehensive solution that met Allianz’s complex needs with several key features:

  • Marketing Use Cases: The platform includes a range of form types, such as event registrations and feedback forms, which are essential for Allianz.
  • Translations: 123FormBuilder supports multi-language forms, making them accessible to Allianz’s diverse customer base in Belgium and the Netherlands, enhancing customer engagement.
  • Conditional Logic: Allianz uses this feature to create dynamic forms that adapt to user responses, providing a personalized form-filling experience and improving data quality.
  • Domain Alias and DKIM: These features ensure that all forms maintain Allianz’s brand identity and enhance email deliverability, protecting the company’s reputation and ensuring trust in their digital communications.


The adoption of 123FormBuilder transformed Allianz’s approach to online forms. Automated workflows reduced manual tasks, allowing staff to focus on higher-value activities. The ability to rapidly deploy customized forms meant Allianz could react quickly to market needs, improving agility and competitive advantage.

Enhanced Data Security

123FormBuilder places a high priority on data security. Allianz benefits from advanced security features that ensure sensitive customer information is protected. This commitment to security helps Allianz maintain customer trust and comply with regulatory requirements.

Improved User Experience

With 123FormBuilder, Allianz can create more user-friendly forms that improve customer satisfaction. The platform’s ease of use allows Allianz to quickly make updates and adjustments, ensuring that the forms meet the evolving needs of their customers.

123FormBuilder offers outstanding customer service, ensuring that any issues are resolved promptly and effectively, enhancing the overall user experience. Beyond these core benefits, there are several additional advantages worth mentioning:

  1. Scalability: This tool is designed to grow with your business. Whether you’re a small startup or a large enterprise, it can adapt to your changing needs, making it a long-term solution for many.
  2. Integration Capabilities: It seamlessly integrates with other software systems, which can significantly reduce the time and effort required for data entry and management. This compatibility helps in maintaining a smooth workflow across various business operations.
  3. Regular Updates: 123FormBuilder is committed to innovation and regularly updates the software with the latest features and security enhancements. This proactive approach ensures that the tool remains relevant and continues to meet the evolving needs of its users.

In summary, 123Formbuilder is a comprehensive solution that combines functionality, affordability, and excellent support with scalability, integration capabilities, and regular enhancements. It’s a wise choice for anyone looking to invest in a robust software solution that delivers continuous value.

Timothy Dracht, Product Owner, Allianz Benelux


Allianz’s partnership with 123FormBuilder exemplifies how digital tools can revolutionize marketing and customer engagement. By leveraging advanced form-building capabilities, Allianz has streamlined its processes and enhanced its ability to engage with and respond to customer needs more effectively. 

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