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Automate Contact Management with 123FormBuilder and Zapier

Data integration is crucial for businesses aiming to streamline operations and efficiently manage customer relationships. By linking 123FormBuilder with HubSpot CRM via Zapier, businesses automate the generation of leads and simplify contact creation based on form submissions. This integration eliminates manual data entry, ensuring precise and timely customer information management.

Let’s take a closer look at the process and functionality of this integration. Here’s how it works:

  1. Form Submission Triggers: When a user submits a form created using 123FormBuilder, Zapier detects the submission instantly.
  2. Automatic Contact Creation or Update: Zapier then triggers an action to either create a new contact in HubSpot CRM if the contact doesn’t already exist or update an existing contact with new information if they are already in the system.
  3. Real-time Data Synchronization: This integration ensures that contact information is synchronized in real time between 123FormBuilder and HubSpot CRM. Whether updating contact details like email addresses or capturing new leads directly from form submissions, the process is smooth and efficient.

Benefits of Integration

  • Efficiency: Automating contact management saves valuable time by eliminating manual data entry tasks. Teams can focus on more strategic activities rather than administrative work.
  • Accuracy: With automated workflows, there’s a reduced risk of human error in contact data entry and updates. This leads to cleaner and more reliable customer information.
  • Improved Customer Satisfaction: By maintaining accurate and updated contact records, businesses can provide personalized and timely responses to customer inquiries, enhancing overall customer satisfaction.
  • Scalability: As businesses grow and capture more leads through forms, the integration scales effortlessly, ensuring that contact management remains efficient and effective.

How to Set Up the Integration

Setting up the integration between 123FormBuilder and HubSpot CRM via Zapier is straightforward:

  1. Create Your Form: Design your form using 123FormBuilder, ensuring it collects all necessary contact information.
  2. Go to the Set-up tab and then to Integrations and click on Use Zapier.
image showing the integrations tab in 123FormBuilder
Set up – Integrations
image showing the extended integrations section in 123FormBuilder
Integrations section in 123FormBuilder

3. Log in to Zapier, and you will see all your Zaps and their status (on/off) directly within the 123FormBuilder interface. Here you’ll find that HubSpot integration is recommended in the most popular workflows area.

image showing de Zapier embed in 123FormBuilder
Zapier interface in 123FormBuilder
Image showing all Zapier workflows in 123FormBuilder while logged into your Zapier account.
Zapier workflows in 123FormBuilder while logged into Zapier

4. Configure the Zap: Set up the trigger to activate when a form submission occurs. Choose HubSpot CRM as the action app and map the form fields to HubSpot CRM contact fields. You will need to log in to your HubSpot account for this setup.

image showing the workflow for creating or updating a contact in HubSpot based on a 123FormBuilder form submission

5. Test and Activate: Test the Zap to ensure data is correctly transferred. Once verified, activate the Zap to start automating your contact management.

For a thorough walkthrough, check out our video tutorial. It provides clear demonstrations and explanations to help you understand the process quickly.


Automating contact creation and updates between 123FormBuilder and HubSpot CRM via Zapier empowers businesses to streamline operations, improve data accuracy, and enhance customer interactions. Whether you’re a small business looking to scale or a large enterprise managing extensive customer databases, this integration offers tangible benefits in efficiency and customer relationship management.

Start integrating today and unlock the power of automated contact management to drive business growth and customer satisfaction. For further assistance or guidance on setting up the integration, reach out to our support team or explore our comprehensive help documentation.

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