8 Times You Really Wanted to Quit Your Job in Marketing. But Stayed :)
If you work as a marketer, you probably wanted to quit your job in marketing one or two times. Or a hundred. This is common in this profession because as companies grow and try to beat their competition, the organization’s and the marketer’s viewpoints don’t align.
Many marketers are ready to leave their current job for better opportunities. Some are looking for new challenges, some feel limited with the opportunities they have at their current job, while some just want to find a better-paying job.
If there were times you wanted to quit your job in marketing, these will probably ring a bell.
When You Didn’t Understand Your Client’s Request
How many times has miscommunication between your client and your agency made you want to pull all of your hair out?
Back in the old days, companies didn’t care too much about PR. But now they do, and that brings a big problem. PR doesn’t realize how big of a disconnect there is between what companies want to see from the media and what the media wants from companies.
Clients nowadays just look for a lot of media coverage and if not that, have other nonsensical requests that you as a marketer just don’t understand.
When You Did, But Realized It’s Not Going to Be Pretty
So, you had a talk with your client and smiled politely at all their requests. But now that the talk is over, you’re not sure how or whether to do it because it just doesn’t align with your agency’s values. Or it’s simply too damn difficult.
This is a common occurrence in the world of marketing and it’s up to you to decide whether working with that client is worth compromising your identity. We would say it isn’t, but it’s ultimately your decision.
When You Saw Yet Another Google Update Coming
Oh Google, how many times a year are you going to come out with yet another update? This is a living hell for content marketers because they know how algorithm updates affect visibility and ranking.
With every new change, you had to considerably change your online marketing strategy. And nobody wants to re-optimize and rework their strategy each time Google comes out with a new update.
New updates also mean that you need to revamp the entire website so it’s compatible with the new changes, which is so many precious hours you could have spent doing something else. Not to mention the need to establish yourself as a credible content source to Google just isn’t enough anymore.
When You Had to Make a Presentation in Front of the Board and You Were Scared
The day you’ve been waiting for has finally arrived. Everybody’s in the meeting room to see your presentation. But although you’ve practiced so many times, now you just seem unable to speak.
It’s ok, you just got cold feet. After all, it’s not easy to talk about your ideas with all those eyes piercing through you and your PowerPoint slideshows.
But it’s also not a reason to want to quit your job in marketing. Relax, breathe, and remember that they are your colleagues who are there to support you, not punish you for your stage fright. (Or at least that’s the way it should be.)
When You Had an Idea for Visuals, But Couldn’t Put It in Words
Visuals are necessary for today’s marketing campaigns, but they are not always easy to create. A picture is worth a thousand words, but what if you can’t find the words to describe what you want to show in your visuals?
Take your time, concentrate, and try to draw it instead of describing it. Also, organize a brainstorming session with your coworkers and you’ll find a solution for sure.
When You Needed Information from Your Customers for Better Marketing Campaigns (but Couldn’t Get It)
Customers… can’t live with them, can’t live without them. As much as you want to create amazing campaigns for their companies, sometimes they just seem unwilling or unable to help you.
They may not have the information you need (no analytics in place), refuse to share it with you (lack of trust), or they might simply have no idea what they need from you themselves.
In every situation, the result is the same: they simply don’t provide you with the necessary information.
When GDPR Was Launched (But You Survived)
Marketers were faced with another living hell scenario when the EU launched its General Data Protection Regulation. GDPR is there to make sure that private and personal information such as email addresses, photos, cookies, and IP addresses stay private.
Companies became obligated to clarify what information they want to collect, why, and how it’s going to be used. When you realized the rules of collecting and using private information changed forever when the GDPR was launched, you were probably ready to quit your job in marketing.
Aside from explaining exactly how and why you got customer’s information, you also can’t store that information for more than 8-12 months. So if a customer hasn’t bought anything from you in that time, your chances of marketing to them are going down the drain.
Additionally, because of the GDPR, you now need consent to send marketing emails, prove how exactly you got that consent, and give customers an easy way out of those emails.
When You Felt Blindfolded in Your Work
There’s no marketing without data, just like there’s no “I” in “team”. OK, that last one is a bit of a cliché, but you get the point.
Not being able to collect data from your customers means most of your work is guesswork. Sure, you might have some information in Google Analytics, and you might even use more advanced tools like heatmap tools and social listening tools.
But at the end of the day, without a proper understanding of what your customers want and don’t want, all you’re doing is throwing ideas out there and jotting down whether or not they work.
Surveys, questionnaires, and even simple polls integrated on your pages, on your social media, and sent via email can all be a blessing. They have to be built carefully, of course. But they can help you do what no human can do: read your customers’ minds.
The moment you understand what their wants and needs are is the moment you’re aligning your marketing campaigns with company goals. That’s where you truly start to attract, convert, and retain people.
There are so many instances where marketers just want to give up and move to a desert island where they will never see another client again. But despite all that, you still stuck around because, at the end of the day, you love your job and what you do.
So, good luck and keep rocking!Load more...