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How can Insights section help me?

What is Insights section?

With our Insights section, you can now review relevant analytics related to your form. Insights section is meant to help you get more information on the performance of your form, making it easier for you to assess if the form needs to have some changes in order to be more successful.

How do I get to Insights section?

If you are in My Forms, you can easily navigate to Insights section by hovering over the form you are interested in and clicking on Results. Let’s say you are in Editor -> the same applies, by clicking on Results you will be redirected to Insights section.

From the Insights page, you can check your Submissions or Reports, so you have all the collected data in one place.

What does it offer?

Form stats

Insights section data

Views: this represents the number of views your form has registered. Please keep in mind that this registers all views, not unique ones.

Submissions: this represents the number of submissions your form has collected.

Submission rate: this is calculated taking into consideration the total number of submissions and the total number of views.

Average time to complete: this takes into consideration how much time it took your respondents to complete the form, displaying an average of all submissions.

By using the date picker, you can select the time frame you are interested in. We are offering predefined timeframes, such as Last week, Last month, Last year.

Date picker Insights section

Form stats charts

Below the form stats, for an easier visualisation, Insights section offers charts for each type of form stat. By using the modular tab, you can navigate from Views to Submissions, Submission rate & Avg. time to complete in order to see how they have changed during the selected period of time.

When hovering over the bullet points on charts, you can easily see the date and the form stat data.

How does it help me?

Let’s say you have created your form and shared it with your respondents, but no submission is coming through. By using Insights section, you can now check if your respondents have viewed your form or not so you could take action by following-up with them.

If your form has gathered a lot of views, but no submissions, maybe there is something that is stopping respondents from submitting the form.

Having a high average time to complete the form could be a warning for you: respondents might abandon submitting your form because it takes too long to be completed.

By paying attention to all these details, you can improve your form so you could have as many submissions as possible and get value out of it.

Important Note

Insights section on US server is available for forms created after the 13th of July 2022. On EU server, Insights section is available for forms created after 9th of November 2022.

What is next?

As you might have seen already, we are working every day on bringing more powerful information related to your form, so keep a close eye on us!

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Frequently Asked Questions

Here is a list of the most frequently asked questions. For more FAQs, please browse through the FAQs page.

Is this service free?
Yes, we offer a free form builder service. Just sign up to the Basic plan and you are all set. This plan is forever free, but you are limited with a few features only, such as 5 forms per account, 100 submissions per month and you have to keep the backlink to 123FormBuilder on your forms. Check out our features matrix for more information.
How many forms can I create?
It depends on the service plan you are on. Higher service plans enable more features, including more web forms for your account. If you need more forms, go to the My Account section of your account and click the upgrade button. To create an unlimited number of forms, either upgrade to the Platinum service plan or higher. Consult our features matrix for more information.
How can I publish my forms?
You can publish your forms in many ways, by using their direct URL or HTML link, embedding them with a JavaScript code, Inline HTML or iFrame, using the Facebook app or the WordPress plugin, using popups, the Blogger code snippet and many more. Once you have created and customized your form, go to the Publish section to complete your work. Read more in our documentation.
How do I change my form design?
You can change the design of your form for more information. in the Themes section, which is located in your form settings. We offer a set of more than 30 predefined form themes for your forms, but you can also create your own from scratch. You can customize the submit button, the logo and more. To apply your own stylesheets, all forms come with a custom CSS editor.

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