Fields Insights

We are glad to announce that Fields Insights section is now available. As you got used to Form Insights section, you might wonder what exactly does Fields Insights.

How to get to Fields Insights?

Firstly, let’s see how we can navigate to Fields Insights. From My Forms, you can click on the dotted menu and navigate to Results. From the Editor, you can simply click on Results in the header menu. Results section is split into three: Insights, Submissions and Reports.

Insights section is split into two subsections:

a. Form Insights – here you can find stats related to your form: Views, Submissions, Submission rate, Avg time to complete, Users & Abandons, together with a more detailed analysis that takes into consideration the devices, locations and referrers of your respondents.

b. Fields Insights

What is Fields Insights?

Fields Insights is our newest section of the product. Here you have access to the performance of each question that is currently on your form.

Fields Insights

Let’s take each row one by one to explain it better.

All questions appear in the order they are added on the form – thus the numbering on the left side of the tabel. Under Field name, we have the suggestive icon for each type of field. For example, the first question is Text content field, so we are displaying the suggestive icon for Text content field.

You might notice that some fields have the red asterisk attached. This is because those fields are marked as required on the form. For example, Child’s Name and Parent’s name are fields marked as required on our form:

Required field on form

The third column is called Views. When hovering over the info bubble, you will notice that Views shows the number of respondents who interacted with the question. Each time a respondent interacts with a field (clicks within in, types something, selects a choice, etc), we are counting 1 view towards that question.

Views Fields Insights

The fourth column is called Drop-off. When hovering over the info bubble, you will notice that Drop-off shows the number of respondents who interacted with a question, but did not provide an answer to that question. For example, a respondent types something, but deletes the entire answer. Or selects a choice from a single choice question, but then clears the choice.

Drop-off fields insights

Note: the top three questions that have the highest drop-off rate are marked distinctively in the Fields Insights table. This is meant to help you determine which questions are abandoned by your respondents. As such, you can go back and make the necessary adjustments to your form in order to collect more data & submissions.

As an example, for the Grade question, we have 3 interactions with the question and 1 drop-off, so a 33% drop-off rate per that question.

Drop-off rate Fields insights

The fifth column is called Time on field. When hovering over the info bubble, you will notice that time on field shows the average time spent by your respondents to provide an answer to each question. This can help you determine where your respondents can get stuck and where they spent the most time thinking of an answer.

Time on field Fields Insights

Download statistics

Another feature that Fields Insights has is Download statistics. Once you click on Download statistics, you will notice the option to download the Fields Insights data under a PDF format.

Download statistics Fields Insights

Date picker

Exactly as in Form Insights, you can see the performance of your questions in a specific time frame that you wish.

Date picker Fields Insights

Delete data

If you are reusing the same form for different purposes or you simply want to start from scratch, you have the option of deleting the data from Insights.

Delete data Fields Insights

Important Note

Deleting data from Form Insights has an effect on Fields Insights data as well. Deleting data from Fields Insights deletes the data from Form Insights.

This action can not be undone.

Important notes


There are some fields that are excepted from showing in Fields Insights, such as Embed video & Embed PDF. The main reason for this is that the respondents’ actions onto these types of fields are hard to track.

Time to register events

It takes up to 60 seconds to register the events your respondents perform on each type of field in order to get accurate data in Fields Insights

Order of fields

There might be cases in which the order of the fields in Fields Insights is not the same as visual order of the fields from the form. For example, when you have 3 fields on the same row and 3 fields underneath them, the order in Fields Insights might be skewed. Below you can find an example:

Order of fields Editor
Order of fields in Fields Insights

Important Note

We are collecting data for Fields Insights for Platinum and superior plans from 30th of August 2023. For pricing plans under Platinum, data for Fields Insights is being collected starting with the 6th of September 2023.

If you want to have consistency between Form Insights and Fields Insights, you can either use the date picker to filter your data or you can start from a clean slate by deleting the data from Insights.

Work in progress

There is still some work in progress with Fields Insights section. We are going to handle the below aspects one by one:

-Likert scale field & Multiply field groups – these fields are currently not shown in Fields Insights.

-when your respondents are using autocomplete from browser, we are currently not counting the interactions your respondents had with the autocompleted fields

-when fields are prefilled from the URL, we are currently not counting the interactions your respondents had with the autocompleted fields

-right-to-left alignment is currently not handled in Fields Insights.

-hidden fields on the form are not marked distinctively in Fields Insights.

How can Insights section help me?

Why don’t I have access to Insights?

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Frequently Asked Questions

Here is a list of the most frequently asked questions. For more FAQs, please browse through the  FAQs page.

Is this service free?
Yes, we offer a free form builder service. Just sign up to the Basic plan and you are all set. This plan is forever free, but you are limited with a few features only, such as 5 forms per account, 100 submissions per month and you have to keep the backlink to 123FormBuilder on your forms. Check out our features matrix for more information.
How many forms can I create?
It depends on the service plan you are on. Higher service plans enable more features, including more web forms for your account. If you need more forms, go to the My Account section of your account and click the upgrade button. To create an unlimited number of forms, either upgrade to the Platinum service plan or higher. Consult our features matrix for more information.
How can I publish my forms?
You can publish your forms in many ways, by using their direct URL or HTML link, embedding them with a JavaScript code, Inline HTML or iFrame, using the Facebook app or the WordPress plugin, using popups, the Blogger code snippet and many more. Once you have created and customized your form, go to the Publish section to complete your work. Read more in our documentation.
How do I change my form design?
You can change the design of your form for more information. in the Themes section, which is located in your form settings. We offer a set of more than 30 predefined form themes for your forms, but you can also create your own from scratch. You can customize the submit button, the logo and more. To apply your own stylesheets, all forms come with a custom CSS editor.

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