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How to Send Form Data into Salesforce Marketing Cloud Lists?

The 123 Form Builder – Salesforce Marketing Cloud integration allows users to send form data to their Salesforce Marketing Cloud lists, within seconds. Salesforce Marketing Cloud is a digital marketing platform, which focuses on helping marketers to better communicate with their customers, through a system of lists. If you want to use this application, you will need the field Email set as required on your web form, for the integration to work properly. This integration may be used even by Salesforce Marketing Cloud subusers that have access to a 123 Form Builder account.

123FormBuilder - Salesforce Marketing Cloud Integrationn

Here’s how you can integrate your web form with the 123 Form Builder – Salesforce Marketing Cloud  application:

1. Go to Applications and add Salesforce Marketing Cloud from the list.

123FormBuilder - Add Salesforce Marketing Cloud Integration

2. Provide the username, password of your Salesforce Marketing Cloud account and select the instance your account is on. To see on what instance you are on, check the URL of your Salesforce Marketing Cloud account.

Instance S1 users: http://..
Instance S4 users:
Instance S6 users:
Instance S7 users:

If you don’t assign the corresponding instance of your Salesforce Marketing Cloud (former Exact Target) account in the application box, the integration will not work.

3. Click on Customize in the application box and associate Salesforce Marketing Cloud fields with 123 Form Builder fields. It’s mandatory that you make these associations:

  • Email
  • Subscriber Key

123FormBuilder - Salesforce Marketing Cloud - Customize

  • Select your Data Extension
  • Map all the required fields

123FormBuilder - Salesforce Marketing Cloud - Customize

4. In Subscriber lists select one or more lists from your Salesforce Marketing Cloud account, to which new contacts will be added at each form submission.

123FormBuilder Salesforce Marketing Cloud Subscribers

5. In Triggered actions select one or more autoresponders from your Salesforce Marketing Cloud account. Users will receive all of the selected autoresponders.

6. Optionally, in Error handling you can add your email address, in case errors occur after submission. If for any reason, the data doesn’t arrive in your Salesforce Marketing Cloud account, you will be notified right away.

This concludes the steps required for setting up the integration. Now, each time someone submits your form, the data will be collected into your Salesforce Marketing Cloud account, in your selected lists.

Important: If you haven’t selected a list in Subscriber lists, you can always find the contact in the All Subscribers section of your Salesforce Marketing Cloud account. Use the search bar to find the added email contact much easier.

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Frequently Asked Questions

Here is a list of the most frequently asked questions. For more FAQs, please browse through the FAQs page.

Is this service free?
Yes, we offer a free form builder service. Just sign up to the Basic plan and you are all set. This plan is forever free, but you are limited with a few features only, such as 5 forms per account, 100 submissions per month and you have to keep the backlink to 123FormBuilder on your forms. Check out our features matrix for more information.
How many forms can I create?
It depends on the service plan you are on. Higher service plans enable more features, including more web forms for your account. If you need more forms, go to the My Account section of your account and click the upgrade button. To create an unlimited number of forms, either upgrade to the Platinum service plan or higher. Consult our features matrix for more information.
How can I publish my forms?
You can publish your forms in many ways, by using their direct URL or HTML link, embedding them with a JavaScript code, Inline HTML or iFrame, using the Facebook app or the WordPress plugin, using popups, the Blogger code snippet and many more. Once you have created and customized your form, go to the Publish section to complete your work. Read more in our documentation.
How do I change my form design?
You can change the design of your form in the Themes section, which is located in your form settings. We offer a set of more than 30 predefined form themes for your forms, but you can also create your own from scratch. You can customize the submit button, the logo and more. To apply your own stylesheets, all forms come with a custom CSS editor.

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