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How to create contacts in Keap through form submissions?

You can create new contacts in your Infusionsoft account through form submissions, but only if you use Zapier as the tool that will connect the two platforms. It’s quite simple. You’ll just need a Zapier premium account.

To integrate 123 Form Builder with Infusionsoft, follow the steps below:

1. Log into your 123 Form Builder account and open your form.

2. Head over to Applications.


3. At the bottom, click on the 123 Form Builder hyperlink.

applications zapier

4. Search for Keap to create the connection.

keap forms

3. Choose the triggers and click on Connect 123 Form Builder + Keap Max Classic.

4. Connect your 123 Form Builder account.

connect 123 form builder account

5. Select your form from the dropdown list.

infusionsoft form integration

6. Pick a sample to set up your Zap (make sure to have at least one submission made on your form).
7. Connect your Keap account and choose an action.

8. Match the form fields with the ones from Infusionsoft.

9. Press continue and, finally, test out the connection.

Keep in mind that the Free plan allows only 20 API calls per day. If you wish to create more API calls per day, you’ll need to upgrade your account. Starting with the Individual Plan, you can make unlimited API calls.

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Frequently Asked Questions

Here is a list of the most frequently asked questions. For more FAQs, please browse through the FAQs page.

Is this service free?
Yes, we offer a free form builder service. Just sign up to the Basic plan and you are all set. This plan is forever free, but you are limited with a few features only, such as 5 forms per account, 100 submissions per month and you have to keep the backlink to 123FormBuilder on your forms. Check out our features matrix for more information.
How many forms can I create?
It depends on the service plan you are on. Higher service plans enable more features, including more web forms for your account. If you need more forms, go to the My Account section of your account and click the upgrade button. To create an unlimited number of forms, either upgrade to the Platinum service plan or higher. Consult our features matrix for more information.
How can I publish my forms?
You can publish your forms in many ways, by using their direct URL or HTML link, embedding them with a JavaScript code, Inline HTML or iFrame, using the Facebook app or the WordPress plugin, using popups, the Blogger code snippet and many more. Once you have created and customized your form, go to the Publish section to complete your work. Read more in our documentation.
How do I change my form design?
You can change the design of your form in the Themes section, which is located in your form settings. We offer a set of more than 30 predefined form themes for your forms, but you can also create your own from scratch. You can customize the submit button, the logo and more. To apply your own stylesheets, all forms come with a custom CSS editor.

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