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Scots Day of Giving Crowdfunding Project Application

Crowdfunding offers our donors a new avenue to provide support directly to the college, our programs, and specific projects that are most meaningful to them. Crowdfunding also assists our faculty, staff and students to achieve their philanthropic goals.

Crowdfunding ideas:

  • innovative projects
  • service trips
  • events
  • research
  • other Monmouth College specific ventures

Thank you for contacting The Office of Development and College Relations with interest in crowdfunding. This application is required to be a candidate for Scots Day of Giving.

We are currently accepting applications for Scots Day of Giving. The deadline for submissions is Oct. 23.

If selected, you will be notified by a member of the Development and College Relations staff. A staff member will assist you with the implementation of the three phases of the project.

Phases of a Project

Quiet Phase (campaign pre-launch)

  • This phase should begin approximately 12 weeks before the project’s launch date.
  • This time will be spent getting your campaign ready (writing content, creating videos, developing strategies, etc.).
  • Your group will be assisted by a staff member of the Development and College Relations staff to facilitate these tasks.
  • Team members will be responsible for reaching out and gathering social media ambassadors (students, alumni, parents, and friends) to promote the project on their own social media platforms during the active phase of the project.

Active Phase (campaign launch)

  • This phase will last 18 hours & 53 minutes in conjunction with Scots Day of Giving and constitutes the live campaign.
  • These hours are crucial! During the campaign, team members are expected to push out asks via social media and email, and otherwise make themselves available to answer questions about, and raise awareness around, their project.
  • A Development and College Relations staff member will help to send email “asks” to alumni, parents, and friends of the institution, and help with updates to the project page, in addition to pushing out the campaign on the college social media platforms (Facebook, Twitter, Instagram).

Fulfillment Phase (post-campaign)

  • After the project, groups are responsible for sending out thank-you notes, final updates, and any promised perks to donors. A Development and College Relations staff member will help facilitate the sending of emails to donors, and any thank-you notes and perks.
  • Remember—making your donors feel special now means that they will want to come back and support your next project.

Project Category

Users must be part of the Monmouth College community via an academic department, student group, or other official entity.

Project Creator: Personal Information

Users must be part of the Monmouth College community via an academic department, student group, or other official entity.

Student Organization Information

Please complete this section if the project is related to a student organization.

Project Information: General

Projects must support Monmouth College’s overall mission by improving our community—on campus and beyond. Crowdfunding does more than bring in funds—it also serves as a marketing tool to raise awareness of our mission.

Crowdfunding is most effective for funding specific projects or campaigns. It is best to be clear and specific about what you’re trying to fund. Today’s donors want to know where their money is going and how it will make a difference.

Project Information: Financial

Typical crowdfunding projects raise between $5,000 - $10,000. Of course this number will depend entirely on the size of your potential donor pool, your personal contacts, and the amount of personal effort devoted to the project.

It is best to set modest, attainable, and realistic goals—and transcend them. Your donors will be inspired to support a project if it reflects success and momentum.

Project Information: Social Media

Crowdfunding relies on personal networking—your best supporters love Monmouth College, but they REALLY love you and your project. Crowdfunding functions best as a peer-to-peer solicitation.

You can use your personal, group, department or team’s email lists, Facebook pages, Twitter feeds, LinkedIn groups, etc. to promote your project. It’s best to bring your own “crowd.” If you or your team do not have a pre-existing audience (personal or otherwise), then crowdfunding might not be the best platform to raise money for your project.

Project Information: Team Participation

Project campaigns will run for less than 24 hours, but projects require a full 12 weeks of focused, intense work before and after the campaign. The project creator will need to provide information and assistance throughout the planning process. Team members will need to aid in recruiting social ambassadors and assisting with marketing such as video creation.

Project Materials

The best way to get donors to support your cause through crowdfunding is to create an emotional and compelling fundraising page. When possible, it is best to use pictures and videos to tell a convincing and irresistible story, as well as to explain to people exactly how much money you need and how the money will be used.

NOTE: A staff member of the Development and College Relations team will assist you with creating the video and content for the site. We will utilize our college videographer.