Case Study

Sparkling White Registrations

Sparkling White Registrations

Mobile-friendly Salesforce form integration streamlines registration for dentistry training courses, increasing attendance by 15%, nearly doubling lead generation and saving thousands of dollars

Customer: Healthcare organization
Segment: Conferences and events
Vertical:  Healthcare
Project: Register attendees for global dentistry trainings
Target: Reduce internal workload, increase data accuracy and improve attendance
Benefit and Results: Data quality improved and three days of manual registration management were eliminated, increasing attendance by 15%, nearly doubling leads and saving $3000 a year

Intro: Every profession needs ongoing training. This leading provider of hands-on in-person training in the latest in pediatric dentistry grew attendance at its events by 15% and saved thousands of dollars by using 123 Form Builder to manage its event registration process.


The client is a private educational institution that conducts advanced pediatric dental training courses in cities around the world, helping dental professionals gain practical knowledge and hands-on expertise in new clinical skills for pediatric dentistry.


123 Form Builder helped streamline the registration process for dental trainings with mobile-friendly forms that send data directly to Salesforce, saving time and improving accuracy.