CRO Specialist

Bucuresti Full time Mid-level

As a CRO Specialist in the Growth team at 123FormBuilder you will be responsible for the entire CRO strategy, for creating and implementing the roadmap and for optimising conversion points in the marketing funnel. Your focus will be on new business, working on 3 pillars from the growth framework – Acquisition, Activation and Revenue.


  • Develop, implement and improve CRO strategy and processes
  • Analyze data and users feedback (both website & in the product)
  • Analyse and optimise the current onboarding process taking into account the user experience and the impact on the business and OKRs
  • Manage key conversion points in the marketing funnel
  • Oversee A/B testing (both website & in the product) that deliver against ROI targets through a highly segmented customer base
  • Create and optimize landing pages, website calls-to-action (CTAs), and lead-generating forms
  • Lead the management of pages for the business unit, building new pages, as well as maintaining the existing ones;
  • Collaborate with other stakeholders (content, loyalty & retention specialist, product owners) in order to optimize each conversion path
  • Convert qualitative and quantitative data into prioritized testing & optimization brilliance
  • Create initial, quarterly, and monthly reports based on test results and other ongoing initiatives
  • Monitor industry trends and new product offerings to stay up to speed and ahead of the competition


  • Monitor reports from Innertrends – Acquisition and Onboarding
  • Manage Google Analytics, Google Tag Manager, Hotjar, Innertrends and any additional website tracking components
  • Analyse user behaviour on the website and in the product and find user pain points
  • Conduct surveys to collect user feedback and find user pain points
  • Analyse flows and propose changes to improve the signup rate and onboarding rate
  • Propose A/B tests to improve signup, on-boarding and revenue
  • Monitor cart & upsell in 2checkout and create A/B tests to improve it
  • Monitor paywalls and provide solutions to increase the conversion rate
  • Monitor website conversion rate and create A/B tests to improve it
  • Work with Retention & Loyalty specialist to create customer personas
  • Report on the results of each A/B test, provide learnings and next steps
  • Find new opportunities for content creation (how-to’s) to improve product usage
  • Create an A/B testing roadmap and overview its implementation
  • Keep track of competition changes (flows, pricing, packaging, onboarding techniques etc)

KPIs: New business revenue, F2P (free to paid), paid users onboarding rate
Main focus: New business (users paying for the first time)


  • At least 2 years of experience in relevant field
  • Understand best practices for UI and UX for websites and applications
  • Hands on experience using A/B testing tools (Google Optimize, Optimizely, VWO, etc.)
  • Proficiency in using Google Analytics
  • Understand user intent and its pivotal role in the journey to conversion
  • Understand the importance of statistical significance when analyzing experiment results
  • Strong organizational skills and experience of balancing multiple projects at once
  • Self-motivated and driven with a willingness to learn and constantly expand knowledge and skills


  • Attractive salary package
  • Meal tickets
  • Yearly bonus based on company growth and individual achievements
  • Private medical insurance
  • Partial reimbursement for glasses / contact lenses
  • Full access to gyms/fitness centers across the country for you and your spouse (7Card)
  • Birthdays celebration with birthday cakes and gift vouchers
  • Social gatherings and events, workshops, hackathons, happy hours and company retreats
  • Professional growth opportunities such as training, online courses, conferences
  • Access to relaxation rooms with Xbox, ping pong, board games and more
  • Daily on-site massage
  • Flexible work schedule
  • Memorable team buildings
  • Health in a basket full of fruits daily + breakfast snacks
  • Rivers of coffee, tea and soft drinks

About the company

We believe in easily gathering data to improve business so we're developing a powerful online form builder that allows anyone to create forms and surveys as easy as 1-2-3. With 3 brands in our portfolio and an investment from 3TS Capital Partners, we're rapidly growing and looking for talented web developers to join our team.

Our systems are 100% built on the scalable infrastructure of AWS. We're working with cutting edge technology to measure and understand user behaviour and ultimately take data-driven decisions.