Marketing

Content Marketing Specialist

Bucuresti Full time Mid-level
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Crafting interesting and well-researched content that drives traffic and engages website visitors.

SOME OF YOUR FOCUS AREAS WILL BE

  • Produce high-quality articles, white papers, blogs, email marketing messages, case studies, presentation content, survey reports and web copy having in alignment with SEO strategy
  • Build and maintain editorial calendar and written guidelines
  • Continuously measure and improve content performance; create reports leveraging Google Analytics
  • Be an internal promoter for better content creation practices through frequent testing of new content formats and distribution channels
  • Share content through various channels, ensuring strong web presence
  • Support the CRO strategy by creating content for A/B tests in the product
  • How-to & tutorial (new features, new flows, how to create automated flows using the product etc)
  • Contribute to social media postings and management of social media accounts and content calendar
  • Manage 123FormBuilder social media presence to grow followers and engagement, particularly among influencers
  • Works closely with other stakeholders (CRO Specialist, Retention & Loyalty specialist) keeping content relevant and fresh to drive traffic, engage visitors, and convert visitors to prospects
  • Receive customer feedback and generate ideas to increase customer engagement
  • Stay up-to-date with the latest industry trends and customer challenges in order to build a more effective editorial calendar

A BIT ABOUT YOU

  • 1-2 years of experience writing web content, preferably in the tech niche
  • Knowledge of SEO (Search Engine Optimization), digital marketing and social media platforms
  • Ability to generate creative and compelling content under tight deadlines
  • Versatile writing style that can adapt to multiple content mediums such as blogs, websites, brochures, social media and technical materials
  • Ability to understand and rework technical information for consumption by a wider audience
  • Demonstrates a sense of curiosity, always digging deeper into how things work
  • Build and maintain collaborative relationships with team members and stakeholders to produce quality creative materials
  • Fluent in English, written and verbal
  • Experience creating and managing strategic social media or email marketing campaigns is a plus

YOUR ADVANTAGES

  • Attractive salary package
  • Meal tickets
  • Yearly bonus based on company growth and individual achievements
  • Private medical insurance
  • Partial reimbursement for glasses / contact lenses
  • Full access to gyms/fitness centers across the country for you and your spouse (7Card)
  • Birthdays celebration with birthday cakes and gift vouchers
  • Social gatherings and events, workshops, hackathons, happy hours and company retreats
  • Professional growth opportunities such as training, online courses, conferences
  • Access to relaxation rooms with Xbox, ping pong, board games and more
  • Daily on-site massage
  • Flexible work schedule
  • Memorable team buildings
  • Health in a basket full of fruits daily + breakfast snacks
  • Rivers of coffee, tea and soft drinks

About the company

We believe in easily gathering data to improve business so we're developing a powerful online form builder that allows anyone to create forms and surveys as easy as 1-2-3. With 3 brands in our portfolio and an investment from 3TS Capital Partners, we're rapidly growing and looking for talented web developers to join our team.

Our systems are 100% built on the scalable infrastructure of AWS. We're working with cutting edge technology to measure and understand user behaviour and ultimately take data-driven decisions.