Lifecycle Marketer (Timisoara or Remote)

Timisoara Full time Mid-level

At 123 Form Builder, we believe that serendipity can be planned.  

Beautifully crafted emails, in-product messages, SMS, push notifications, and other messages that alert us to offers, promotions, features, and other appetizing prospects don’t JUST appear on our screen. They’re part of someone’s carefully orchestrated and executed system. 

Right now, we’re looking for that “someone” to come work with us. 

We have a user base of millions of actual real people, and we want to make sure they are given the best possible experience during their time with us. 


  • Handle all communication with our existing user base, from free sign ups through to existing subscribers;
  • Plan the strategy of ‘what’ we message to ‘who’ and ‘when’; Oh, and you’ll also be in charge of the ‘how’; 
  • Your ultimate goal will be to extract the most revenue and value possible out of our user base;
  • You’ll work to onboard new users, promote new features, showcase case studies, and anything else you can think of to provide our customers with content that will move the needle (the needle is revenue 😉);


  • Full flexibility to work from home if desired; relocation to Timisoara is not a must;
  • Attractive salary package;
  • Meal tickets;
  • Yearly bonus based on company growth and individual achievements;
  • Private medical insurance business package;
  • Full access to gyms/fitness centers across the country (7Card);
  • Birthdays celebration with birthday cakes and gift vouchers;
  • Professional growth opportunities such as trainings, online courses, conferences;
  • Daily on-site massage;
  • Memorable team buildings;
  • Health in a basket full of fruits daily + breakfast snacks when the teleworking ends;
  • Rivers of coffee, tea, and soft drinks when the teleworking ends;


  • We’ll give you control. You’ll work with (and report directly to) the Head of Marketing to set the targets and budget. Then you set up the plan, tell us what you need to execute on it, and start putting your plan into action;
  • Your work will be seen by millions of people. We’ve been around for more than a decade and have built up a huge user base;


(it’s more of a desk than a table, but you get the cliche)

  • You’ve done this before. And no, we don’t mean something similar, we mean you’ve done this before. You’ve worked with a user base in the millions and built nurture, onboarding, promotional, and other journeys that mean that every user is getting the most out of their time with a product. We are expecting you to have at least 4 years experience;
  • You’re a keen marketer, you know what value looks like and who is going to love that value. You know what other software products do or have done to message their users and have great instincts as to what will appeal the most to people; 
  • You’re analytical. You can look at a set of email send stats and come up with ideas for how the next round of emails could be better based on the data (and not just your instincts about the copy);
  • You’re disciplined. It’s one thing to have a whole bunch of ideas, and it’s something even better if you can choose the top 3 ideas and quickly test them to find which works best, report back with your findings, and then scale it up;



  • 4+ years of experience as a Lifecycle Marketing, Retention Marketing, or Email Marketing specialist;
  • 4+ years experience in a tech/startup environment;
  • Proficient in Google Docs, Spreadsheets, Data Reporting, Email sending software;
  • Fluent in English;
  • Note, this is a remote job, but you must be based within three hours of CET, you will also be required to fly to Timisoara at least once a quarter once it is considered safe to do so;

Good to have

  • Working knowledge of HTML;
  • Working knowledge of SQL;
  • Professional Copywriting experience;

About the company

We believe in easily gathering data to improve business so we're developing a powerful online form builder that allows anyone to create forms and surveys as easy as 1-2-3. With 3 brands in our portfolio and an investment from 3TS Capital Partners, we're rapidly growing and looking for talented web developers to join our team.

Our systems are 100% built on the scalable infrastructure of AWS. We're working with cutting edge technology to measure and understand user behaviour and ultimately take data-driven decisions.