{"id":90,"date":"2020-05-19T09:24:14","date_gmt":"2020-05-19T09:24:14","guid":{"rendered":"https:\/\/www.123formbuilder.com\/blog\/how-to-sell-tickets-online-using-online-forms"},"modified":"2024-01-30T07:15:09","modified_gmt":"2024-01-30T07:15:09","slug":"how-to-sell-tickets-online-using-online-forms","status":"publish","type":"post","link":"https:\/\/www.123formbuilder.com\/blog\/how-to-sell-tickets-online-using-online-forms\/","title":{"rendered":"How to Sell Tickets Online Using Online Forms"},"content":{"rendered":"<p><span style=\"font-weight: 400\">Selling tickets online is an important part of pretty much every event planning process. Regardless of who you are and where you might come from, regardless of how the Coronavirus may have affected you, and regardless of the type of event you might be planning, selling tickets online (or collecting donations online) is essential.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">A couple of weeks ago, we promised a series on how you can move your business online and started off with a piece on creating an <a href=\"https:\/\/www.123formbuilder.com\/blog\/how-to-set-up-an-online-booking-system\/\">online booking system<\/a> (check out our <a href=\"\/data-management\/\">data management guide<\/a> that you can apply for your bookings). This time around, we\u2019re bringing forward a guide on how to <a href=\"https:\/\/wwww.123formbuilder.com\/blog\/how-to-sell-tickets-online-using-online-forms\/\">sell tickets online<\/a> &#8211; from A to Z.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">So, how do you set up an online payment system for your events, regardless of what they might be?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">We\u2019ve got it all figured out for you &#8211; so read on and find out more.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400\">Plan A Brilliant Event\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400\">There are a lot of elements that make for brilliant events. The guests, the speakers, the activities, and even the location, the food, and the interactive presentations &#8211; they can all contribute to the success of the event.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Mind you, events don\u2019t always have to happen offline (and in the Coronavirus context, we have all learned that a lot of events and activities can very easily \u201cmove\u201d online).\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">We don\u2019t want to make this an article about planning great events, though, so we will not expand on it here. What you need to know, however, is that selling tickets online starts with the kind of event people are happy to pay for in advance &#8211; the kind of event that makes them interested and excited.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">PS: We really do advise you to keep track of all your planning efforts using smart tools, like an event marketing software and an online booking system (not to brag about, but you can definitely use our <a href=\"\/\">form builder<\/a>, 123FormBuilder for this, as we have shown it in our previous guide as well).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">PPS: Here\u2019s a sneak preview of a project we had been working on before the Coronavirus crisis struck:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium\" src=\"https:\/\/staticresources123.s3-us-west-2.amazonaws.com\/blog-images\/Ultimate%20event%20marketing%20timeline.jpg\" alt=\"event marketing timeline\" width=\"757\" height=\"633\" \/><\/p>\n<h2><span style=\"font-weight: 400\">Get the Marketing Rolling\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400\">There\u2019s no point in planning an event nobody knows about, right? As such your marketing strategy should be very much <\/span><i><span style=\"font-weight: 400\">on point<\/span><\/i><span style=\"font-weight: 400\"> and it should align with:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Your event\u2019s goal\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Your business\u2019 goal\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Your target audience<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">There are multiple types of marketing you can use when planning your event (and selling tickets online):\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400\">The Event Page\/ Website\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400\">This is where it all begins, as your event page\/ website is the main interaction between future event attendees and you. Therefore, you want to make sure that your event page or website is:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Coordinated with your brand\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Informative (people should clearly understand what your event is all about)\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Attractive\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Easy to use (don\u2019t make it complicated for users to actually buy a ticket!)\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">There are multiple ways to <a href=\"https:\/\/www.123formbuilder.com\/blog\/create-a-thank-you-page-that-converts\">create an event page<\/a>. You can even use an <a href=\"https:\/\/www.123formbuilder.com\/event-registration-form\/\">online form as the event registration<\/a> page and offer information about the event right there. Or, if you prefer a more complex design, you can easily incorporate the <a href=\"https:\/\/www.123formbuilder.com\/blog\/online-form-builder-with-database-integration\">form into your page design and use it as a data<\/a> collection and payment collection tool.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium\" src=\"https:\/\/staticresources123.s3-us-west-2.amazonaws.com\/blog-images\/Event-Page-Example.jpg\" alt=\"event page example\" width=\"1885\" height=\"930\" \/><\/p>\n<h3><span style=\"font-weight: 400\">Partnership Marketing\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400\">Good partnerships can get your tickets selling like hotcakes &#8211; so, if possible, try to search for ways to connect to like-minded businesses and make them your partners.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Remember, your partners should be on the same page as you are in terms of event goals, brand image, and target audience. For instance, if your business sells English teaching services, you will want to partner with people who are in the same broad industry as you are (maybe a school that teaches French, a software course service provider, or a bookstore, for example). You will not want to partner with, let\u2019s say, a fast-food in your area.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Furthermore, you should also make sure you and your partner are on the same page in terms of responsibilities as well. Clearly assign tasks among the different teams and make sure everything is seamlessly brought together in the same planning system.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium\" src=\"https:\/\/staticresources123.s3-us-west-2.amazonaws.com\/blog-images\/Event%20Partnership%20Example.jpg\" alt=\"event partnership example\" width=\"1865\" height=\"918\" \/><\/p>\n<h3><span style=\"font-weight: 400\">Paid Ads\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400\">This might be a bit more budget-consuming, but studies show that people who click on ads are about <\/span><a href=\"https:\/\/www.webfx.com\/blog\/marketing\/marketing-stats\/\" rel=\"nofollow\"><span style=\"font-weight: 400\">50% more likely to make an actual purchase<\/span><\/a><span style=\"font-weight: 400\"> as well. This has a lot to do with search intent and <\/span><i><span style=\"font-weight: 400\">why<\/span><\/i><span style=\"font-weight: 400\"> exactly someone is on a specific platform.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">For example, if someone is on Google, searching \u201crobot vacuum cleaner\u201d, it is more than likely that they want to buy one. Likewise, if someone is searching for, let\u2019s say, \u201cAdvanced SEO course\u201d, they most probably want to learn something new. As such, displaying an ad for an Advanced SEO webinar or conference would probably target just the right niche.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">It is highly recommended for you to thoroughly consider your paid ad strategy. Aside from Google Ads, there are also social media ads to keep in mind &#8211; so it is quite important to see where your target audience is more likely to actually interact with your ads. For instance, some marketers use social media ads for users who have fallen out of the sales funnel. Let\u2019s look at a specific example of how this happens:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">John visited my event page but didn\u2019t sign up (he was either distracted or preferred to shop around and see what else is out there).\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">He then went on Facebook, where, along with a couple of ads on books and fishing hooks, he bumped into my event\u2019s ad. Now, this is no coincidence, but the \u201cmastermind\u201d of an ad campaign targeting people like John, who might need a little push to sign up\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Eventually, John clicked on the Facebook ad and went back to my event page to sign up. Now he\u2019s the happy owner of an event ticket that will make him even happier! \ud83d\ude0a<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Indeed, ad campaigns can be a real money suctioning machine. Yet, done right, however, they can also provide you with a pretty good ROI, which makes it (quite obviously) worth the effort.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium\" src=\"https:\/\/staticresources123.s3-us-west-2.amazonaws.com\/blog-images\/social-media-advertising-statistics-1.png\" alt=\"social media advertising statistics\" width=\"490\" height=\"467\" \/><\/p>\n<p style=\"text-align: center\"><span style=\"font-weight: 400\">Source:<\/span><a href=\"https:\/\/www.emarketer.com\/content\/us-social-trends-for-2020\" rel=\"nofollow\"><span style=\"font-weight: 400\"> eMarketer<\/span><\/a><\/p>\n<h3><span style=\"font-weight: 400\">Content Marketing\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400\">A lot of people don\u2019t see the use of content marketing when it comes to events. Paired with the right ad, social, and email strategy, however, content marketing can be a winner.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Here are some ideas on how to use content marketing when you want to sell tickets online for your event:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Infographics based on event sneak-peeks\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">YouTube videos (interviews, snippets, making-of-the-event)\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Podcasts (interviews, series that make people interested in the event per se)\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Visual storytelling (especially efficient in the case of events that are very visual, like parties or music festivals, for example)\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">72% of the interviewees in a <\/span><a href=\"https:\/\/supplygem.com\/publications\/content-marketing-statistics\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400\">survey<\/span><\/a><span style=\"font-weight: 400\"> said content marketing increases the number of leads they get. Obviously, content marketing <\/span><i><span style=\"font-weight: 400\">works<\/span><\/i><span style=\"font-weight: 400\">, as long as you don\u2019t treat it as a sporadic article writing thing. Here\u2019s more info on how to build a solid content marketing strategy that works, for example.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium\" src=\"https:\/\/staticresources123.s3-us-west-2.amazonaws.com\/blog-images\/Content%20Marketing%20Statistics.png\" alt=\"content marketing statistics\" width=\"689\" height=\"569\" \/><\/p>\n<p style=\"text-align: center\"><span style=\"font-weight: 400\">Source: <\/span><a href=\"https:\/\/neilpatel.com\/blog\/content-marketing-future\/\" rel=\"nofollow\"><span style=\"font-weight: 400\">Neil Patel\u00a0<\/span><\/a><\/p>\n<h3><span style=\"font-weight: 400\">Social Media Marketing\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400\">Social media can be an excellent way to convey your message. Even more than that, it can be a great way to interact with your audience and see what they like, what they don\u2019t, and how you can make them happier.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Keep in mind that social media marketing is about a lot more than just posting \u201cstuff\u201d on Facebook (or Instagram, or LinkedIn, or Twitter). In fact, you might want to bust that myth right away, because social media can be a lot more than that. Here\u2019s a <\/span><a href=\"https:\/\/blog.hubspot.com\/marketing\/social-media-marketing\" rel=\"nofollow\"><span style=\"font-weight: 400\">comprehensive social media marketing guide<\/span><\/a><span style=\"font-weight: 400\">, for example.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Also, no, social media is not just for B2C. In fact, a staggering 84% of C-level buyers are <\/span><a href=\"https:\/\/www.articulatemarketing.com\/blog\/b2b-social-media-statistics\" rel=\"nofollow\"><span style=\"font-weight: 400\">influenced by social media<\/span><\/a><span style=\"font-weight: 400\"> when they make a purchase. That\u2019s pretty massive, right?\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium\" src=\"https:\/\/staticresources123.s3-us-west-2.amazonaws.com\/blog-images\/Global-Social-media-statistics-2020.png\" alt=\"global social media statistics\" width=\"2018\" height=\"1120\" \/><\/p>\n<p style=\"text-align: center\"><span style=\"font-weight: 400\">Source: <\/span><a href=\"https:\/\/www.smartinsights.com\/social-media-marketing\/social-media-strategy\/new-global-social-media-research\/\" rel=\"nofollow\"><span style=\"font-weight: 400\">SmartInsights\u00a0<\/span><\/a><\/p>\n<h3><span style=\"font-weight: 400\">Email Marketing\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400\">Just like social media marketing, email marketing tends to be frequently misunderstood. A lot of people see email marketing as either:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Spam. Plain and simply, spam.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">OR a means by which they can toss a couple of blog articles into a newsletter and get a little more traction on them. That\u2019s a valid point, you <\/span><i><span style=\"font-weight: 400\">can<\/span><\/i><span style=\"font-weight: 400\"> and <\/span><i><span style=\"font-weight: 400\">should<\/span><\/i><span style=\"font-weight: 400\"> use email marketing as a means to promote your content. However, this is just one facet of the email marketing landscape.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">For example, you could approach email marketing through a drip campaign, which involves sending preset emails to your (potential) customers over a certain period of time, slowly easing them into your product, brand, and benefits. Here are some pretty cool <\/span><a href=\"https:\/\/moosend.com\/blog\/drip-campaign-examples\/\" rel=\"nofollow\"><span style=\"font-weight: 400\">drip email marketing campaign examples<\/span><\/a><span style=\"font-weight: 400\"> of how this works.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">And here\u2019s a cool example of an email sent out by AdAge for their Ad Age Next event:\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium\" src=\"https:\/\/staticresources123.s3-us-west-2.amazonaws.com\/blog-images\/Ad%20Age%20Email%20Example.png\" alt=\"Ad Age Email Example\" width=\"402\" height=\"1430\" \/><\/p>\n<p style=\"text-align: center\"><span style=\"font-weight: 400\">Source: <\/span><a href=\"https:\/\/www.campaignmonitor.com\/blog\/email-marketing\/2018\/09\/10-creative-examples-of-event-email-promotion\/\" rel=\"nofollow\"><span style=\"font-weight: 400\">CampaignMonitor<\/span><\/a><\/p>\n<h3><span style=\"font-weight: 400\">Search Engine Optimization\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400\">Last, but definitely not least, Search Engine Optimization is essential for pretty much every business under the Sun.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">If you\u2019re not on Google (and\/or the other major search engines), you pretty much don\u2019t exist (except for those rare cases when people already know you like they know Apple, Coca-Cola, or McDonald\u2019s).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">SEO is about <\/span><i><span style=\"font-weight: 400\">a lot<\/span><\/i><span style=\"font-weight: 400\"> more than keywords, and my colleague Olivian can definitely attest to this from the million-and-one spreadsheets, graphs, and reports he dives into every day. If you\u2019re curious to learn more about approaching SEO the right way, here\u2019s <\/span><a href=\"https:\/\/moz.com\/beginners-guide-to-seo\" rel=\"nofollow\"><span style=\"font-weight: 400\">MOZ\u2019s SEO Guide<\/span><\/a><span style=\"font-weight: 400\"> (an evergreen that\u2019s constantly updated according to the latest best practices).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Also, here\u2019s an infographic with some of the most widespread SEO trends for 2020, to help you out (but do keep in mind that this is just part of the entire SEO story, so we highly recommend you to check the aforementioned guide as well).\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium\" src=\"https:\/\/staticresources123.s3-us-west-2.amazonaws.com\/blog-images\/Search_Engine_Optimization_and_Marketing_Trends_in_2020-01.png\" alt=\"seo infographic\" width=\"800\" height=\"6728\" \/><\/p>\n<p><span style=\"font-weight: 400\">Source: <a href=\"https:\/\/www.business2community.com\/infographics\/search-engine-optimization-and-marketing-trends-in-2020-infographic-02282780\" rel=\"nofollow\">Business2community\u00a0<\/a><\/span><\/p>\n<p><span style=\"font-weight: 400\">In addition to SEO, you might also want to check out some <\/span><a href=\"https:\/\/www.crazyegg.com\/blog\/conversion-rate-optimization\/\" rel=\"nofollow\"><span style=\"font-weight: 400\">Conversion Rate Optimization tactics<\/span><\/a><span style=\"font-weight: 400\">. SEO is great, but if you attract hoards of visitors to your event website and don\u2019t convert them into ticket-paying future attendees, there\u2019s no real point to putting effort into it, right?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">&#8230;Which brings us to\u2026\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400\">How to Choose Your Online Payment Processing Option\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400\">You want more than just to <\/span><i><span style=\"font-weight: 400\">attract<\/span><\/i><span style=\"font-weight: 400\"> people towards your event page. You want more than a promise from them that they will attend your event.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">You want them to pay for your ticket.<\/span><\/p>\n<p><span style=\"font-weight: 400\">How to process online payments?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Well, here\u2019s where things can get quite intricate if you don\u2019t know where to start.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">There are <\/span><i><span style=\"font-weight: 400\">a lot<\/span><\/i><span style=\"font-weight: 400\"> of online payment processing options available out there, and you will have to make sure you know how to really trim them down to a handful of options to lay forward to your future event attendees.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">There\u2019s a holy trifecta of criteria you should consider when it comes to picking the right online processing option for your business:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Fees\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Exchange rates\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Security\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Keep in mind that these criteria are not listed in the order of their importance. Clearly, security should <\/span><b>not<\/b><span style=\"font-weight: 400\"> be last on your list.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">In addition to these three criteria, you should also consider the fact that your payment processing option should allow you to expand at an international level when the time comes. We live in a world where, paradoxically, the borders have closed due to the Coronavirus crisis &#8211; but even so, it feels like the international community is more connected and more <\/span><i><span style=\"font-weight: 400\">borderless<\/span><\/i><span style=\"font-weight: 400\"> than ever. As such, your payment processor should in no way limit your expansion.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">We cannot <\/span><i><span style=\"font-weight: 400\">dictate<\/span><\/i><span style=\"font-weight: 400\"> which is the best payment <a href=\"https:\/\/www.123formbuilder.com\/blog\/stripe-vs-authorize-net\">gateway for small businesses<\/a> or the best recurring payment system, as this choice depends on a series of factors (including the criteria we mentioned above).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">However, if you want to learn more about this, keep in mind that Bigcommerce has created an ultra-extensive guide on how to choose the right online payment processor and <\/span><a href=\"https:\/\/www.bigcommerce.com\/blog\/payments-provider-101\/#payment-processing-fees-policies\" rel=\"nofollow\"><span style=\"font-weight: 400\">you can find it here<\/span><\/a><span style=\"font-weight: 400\">. We strongly recommend you to check it out.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u2026 And once that is done, you can finally move on to\u2026\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400\">How to Set Up Your Online Payment System<\/span><\/h2>\n<p><span style=\"font-weight: 400\">There are <\/span><i><span style=\"font-weight: 400\">many<\/span><\/i><span style=\"font-weight: 400\"> ways to set up an online payment system and start selling tickets online. Although we might be biased here, we believe we have an easy-to-implement solution for you: an <a href=\"https:\/\/www.123formbuilder.com\/blog\/creating-an-online-form-with-file-upload\/\">online form with file uploads<\/a> that incorporates a payment processor.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Here\u2019s how you can easily do this:\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400\">Level 1: Set up your form\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400\">Your form will function as both an online event payment and registration tool, so you will first have to set up the <\/span><i><span style=\"font-weight: 400\">basics<\/span><\/i><span style=\"font-weight: 400\"> of the form. For the purpose of this example, we imagined a series of paid webinars. We\u2019ll call them the \u201cMoving Online Series\u201d, just for the sake of fun (wink, wink).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">To create a form, you should follow these steps:\u00a0<\/span><\/p>\n<ol>\n<li><span style=\"font-weight: 400\"> Create your 123FormBuilder account and sign in.\u00a0<\/span><\/li>\n<\/ol>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium\" src=\"https:\/\/staticresources123.s3-us-west-2.amazonaws.com\/blog-images\/Sell-Online-Tickets-SignUp.jpg\" alt=\"sell online tickets sign up\" width=\"783\" height=\"601\" \/><\/p>\n<ol start=\"2\">\n<li><span style=\"font-weight: 400\"> Click on \u201cNew Form\u201d, then on \u201cBlank Form\u201d (to create a new form from scratch)<\/span><\/li>\n<\/ol>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium\" src=\"https:\/\/staticresources123.s3-us-west-2.amazonaws.com\/blog-images\/Sell-Online-Tickets-New-Form.jpg\" alt=\"Sell Online Tickets New Form \" width=\"1207\" height=\"222\" \/><\/p>\n<ol start=\"3\">\n<li><span style=\"font-weight: 400\"> Start adding fields by selecting them from the left-hand bar or by dragging and dropping them into the form. We added a few personal information fields, as you can see in the recording below.\u00a0<\/span><\/li>\n<\/ol>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium\" src=\"https:\/\/staticresources123.s3-us-west-2.amazonaws.com\/blog-images\/Sell%20Online%20Tickets%20%20Blank%20Form.jpg\" alt=\"Sell Online Tickets Blank Form \" width=\"1364\" height=\"780\" \/><\/p>\n<p><span style=\"font-weight: 400\">Your form should perfectly embrace your needs, so keep in mind that you can easily set up multiple-choice, single-choice, dropdown, email, name, and address fields, <\/span><a href=\"https:\/\/www.123formbuilder.com\/blog\/how-to-set-up-an-online-booking-system\/\"><span style=\"font-weight: 400\">as shown in our previous guide<\/span><\/a><span style=\"font-weight: 400\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">In our case, this is pretty much how things moved when we set up the basic form:\u00a0<\/span><\/p>\n<p><video style=\"max-width: 100%\" autoplay=\"autoplay\" loop=\"loop\" muted=\"\" width=\"760\" height=\"587\"><\/video><\/p>\n<p><video style=\"max-width: 100%\" autoplay=\"autoplay\" loop=\"loop\" muted=\"\" width=\"760\" height=\"587\"><\/video><\/p>\n<h3><span style=\"font-weight: 400\">Level 2: Set Up Your Prices\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400\">Before you start <a href=\"https:\/\/www.123formbuilder.com\/blog\/use-the-product-list-form-field-on-your-online-forms\">selling tickets online using online forms<\/a> and even before you set up your payment systems, you will first need to set up your prices. The easiest way to do this in 123FormBuilder is by following these steps:\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">1. Go to your multiple-choice field and click on it.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">2. From the menu on the left-hand side of the screen, select \u201cValue\/ Price\u201d.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium\" src=\"https:\/\/staticresources123.s3-us-west-2.amazonaws.com\/blog-images\/Sell-Online-Tickets-Adding-Prices.jpg\" alt=\"Adding Prices to Online Tickets \" width=\"869\" height=\"922\" \/><span style=\"font-weight: 400\">3. Enter your prices in each item\u2019s respective box.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium\" src=\"https:\/\/staticresources123.s3-us-west-2.amazonaws.com\/blog-images\/Sell-Online-Tickets-Adding-Price-2.jpg\" alt=\"Adding Prices to Online Tickets\" width=\"881\" height=\"844\" \/><\/p>\n<p><span style=\"font-weight: 400\">4. If you want to set up quantities, discounts, taxes, or simply change the currency, click on \u201cQuantity, Discount &amp; Tax\u201d in the same menu. You can see an example in the screenshot below.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium\" src=\"https:\/\/staticresources123.s3-us-west-2.amazonaws.com\/blog-images\/Sell-Online-Tickets-Add-Discount.jpg\" alt=\"Adding Discounts to Online Tickets \" width=\"1164\" height=\"814\" \/><\/p>\n<h3><span style=\"font-weight: 400\">Level 3: Set up your payment\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400\">We work with some of the biggest and most widely used payment processors out there, but for the purpose of this article, we will show you how to work with:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">PayPal event registration and PayPal recurring payments\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Square event registration and Square recurring payments\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Stripe event registration and Stripe recurring payments\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Let\u2019s roll:\u00a0<\/span><\/p>\n<h4><strong>Option 1: Selling Tickets Online with PayPal and 123FormBuilder\u00a0<\/strong><\/h4>\n<h5><strong>A. PayPal event registration tickets<\/strong><\/h5>\n<p><span style=\"font-weight: 400\">Setting up a PayPal event registration ticket payment collection system is quite easy in 123FormBuilder. All you have to do is:\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">1. Go to \u201cPayments\u201d\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium\" src=\"https:\/\/staticresources123.s3-us-west-2.amazonaws.com\/blog-images\/Sell-Online-Tickets-Payments.jpg\" alt=\"Adding Payment Collection to Online Tickets\" width=\"787\" height=\"870\" \/><span style=\"font-weight: 400\">2. Select \u201cPayPal\u201d<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium\" src=\"https:\/\/staticresources123.s3-us-west-2.amazonaws.com\/blog-images\/Sell-Online-Tickets-Paypal.jpg\" alt=\"Selling Tickets Online with PayPal\" width=\"1146\" height=\"931\" \/><\/p>\n<p><span style=\"font-weight: 400\">3. Click on \u201cEnable\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400\">4. Enter your PayPal email address.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium\" src=\"https:\/\/staticresources123.s3-us-west-2.amazonaws.com\/blog-images\/Sell-Online-Tickets-PayPal-Setup.jpg\" alt=\"Sell Online Tickets with PayPal\" width=\"1006\" height=\"886\" \/><\/p>\n<h5><strong>B. PayPal recurring payment tickets\u00a0<\/strong><\/h5>\n<p><span style=\"font-weight: 400\">If your event is recurrent (such as, for example, a monthly webinar), you might want to set up recurring payments in your form.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">You can very easily set up PayPal recurring payments in 123FormBuilder. Basically, all you have to do is check the \u201cUse recurrent payment\u201d box under the \u201cBilling\u201d section of your PayPal set up menu. Once you do this, you will also be prompted to adjust your payment recurrency, as you can see in the screenshots below.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium\" src=\"https:\/\/staticresources123.s3-us-west-2.amazonaws.com\/blog-images\/Sell-Online-Tickets-Recurring-Payments-with-PayPal.jpg\" alt=\"Selling Online Tickets with PayPal Recurring Payments\" width=\"621\" height=\"830\" \/><\/p>\n<h4><strong>Option 2: Selling Tickets Online with Square and 123FormBuilder\u00a0<\/strong><\/h4>\n<h5><strong>A. Square event registration tickets<\/strong><\/h5>\n<p><span style=\"font-weight: 400\">Setting up a Square event registration payment collection system in your form is extremely easy:\u00a0<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Go to \u201cPayments\u201d (as shown in the PayPal example above)\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Select \u201cSquare\u201d\u00a0<\/span><\/li>\n<\/ol>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium\" src=\"https:\/\/staticresources123.s3-us-west-2.amazonaws.com\/blog-images\/Sell-Online-Tickets-Square.jpg\" alt=\"Sell Online Tickets with Square\" width=\"832\" height=\"880\" \/><\/p>\n<ol>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Connect your Square account to your form by following the on-screen instructions (once you click on \u201cConnect\u201d, you will be redirected to a page where you can connect your Square account to your 123FormBuilder).\u00a0<\/span><\/li>\n<\/ol>\n<h5><strong>B. Square recurring payment tickets\u00a0<\/strong><\/h5>\n<p><span style=\"font-weight: 400\">Adding Square recurring payments to your form is done by following the exact same steps as in the case of PayPal (click on the \u201cUse recurrent payment\u201d and set up the frequency from the menu).\u00a0<\/span><\/p>\n<h4><strong>Option 3: Selling Tickets Online with Stripe and 123FormBuilder\u00a0<\/strong><\/h4>\n<h5><strong>A. Stripe event registration tickets<\/strong><\/h5>\n<p><span style=\"font-weight: 400\">Same as with Square, setting up a payment collection system with Strip is very easy as well:\u00a0<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Go to \u201cPayments\u201d (as shown in the PayPal example above)\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Select \u201cStripe\u201d.\u00a0<\/span><\/li>\n<\/ol>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium\" src=\"https:\/\/staticresources123.s3-us-west-2.amazonaws.com\/blog-images\/Sell-Online-Tickets-Stripe.jpg\" alt=\"Selll Online Tickets with Stripe\" width=\"1146\" height=\"931\" \/><\/p>\n<ol>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Connect your Stripe account to your form by following the on-screen instructions (once you click on \u201cConnect\u201d, you will be redirected to a page where you can connect your Stripe account to your 123FormBuilder).\u00a0<\/span><\/li>\n<\/ol>\n<h5><strong>B. Stripe recurring payment tickets\u00a0<\/strong><\/h5>\n<p><span style=\"font-weight: 400\">Adding Stripe recurring payments to your form is done by following the exact same steps as in the case of PayPal (click on the \u201cUse recurrent payment\u201d and set up the frequency from the menu).\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400\">Level 4: Send Ticket Buyers Email Notifications\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400\">This step is (kind of) optional, but it is customary for all ecommerce businesses to send an email to those who make purchases from them. This email is a way to assure your customers that everything is on track, that their money is safe, and that you are grateful for them choosing you. \ud83d\ude0a<\/span><\/p>\n<p><span style=\"font-weight: 400\">Moreover, an email notification will also allow you to send customers a ticket as an attachment to the email. And, if you are selling tickets for an online event (such as a webinar, for example), you can also use our notification system to send customers the access link to your webinar.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Here\u2019s how to do this:\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">1. Go to \u201cNotifications\u201d\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium\" src=\"https:\/\/staticresources123.s3-us-west-2.amazonaws.com\/blog-images\/Selling-Online-Tickets-Adding-Notification.jpg\" alt=\"Adding notifications to online tickets selling form \" width=\"732\" height=\"892\" \/><\/p>\n<p><span style=\"font-weight: 400\">2. Click on \u201cNew Email\u201d\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium\" src=\"https:\/\/staticresources123.s3-us-west-2.amazonaws.com\/blog-images\/Selling-Online-Tickets-New-Email-Notification.jpg\" alt=\"Adding email notification to online ticket selling form\" width=\"840\" height=\"556\" \/><\/p>\n<p><span style=\"font-weight: 400\">3. In the \u201cSend to\u201d section, click on the \u201c+\u201d sign and select \u201cEmail\u201d (this will send the notification to the email address the customer has entered in the form).\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium\" src=\"https:\/\/staticresources123.s3-us-west-2.amazonaws.com\/blog-images\/Selling-Online-Tickets-Sending-Notification.jpg\" alt=\"Setting up form notifications \" width=\"959\" height=\"831\" \/><\/p>\n<p><span style=\"font-weight: 400\">4. In the \u201cWhen\u201d section, click on the \u201c+\u201d sign and select \u201cPayment is processed\u201d\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium\" src=\"https:\/\/staticresources123.s3-us-west-2.amazonaws.com\/blog-images\/Selling-Online-Tickets-When-%20to-%20Send-Ticket.jpg\" width=\"874\" height=\"811\" \/><\/p>\n<p><span style=\"font-weight: 400\">5. Change the \u201cSubject\u201d section to something more personalized (below you will see an example of how we did this)\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium\" src=\"https:\/\/staticresources123.s3-us-west-2.amazonaws.com\/blog-images\/Selling-Online-Tickets-Notifications-Email.jpg\" width=\"982\" height=\"835\" \/><span style=\"font-weight: 400\">6. In the body of the article, write a nice thank you email to your customer and give them more information about the event, how they can attend it, and so on. You can use the \u201c+\u201d to personalize the email (with the customer\u2019s name, for example).\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium\" src=\"https:\/\/staticresources123.s3-us-west-2.amazonaws.com\/blog-images\/Selling-Online-Tickets-Sending-Ticket-Notification-Email.jpg\" width=\"1012\" height=\"822\" \/><\/p>\n<p><span style=\"font-weight: 400\">7. Click on \u201cAdd attachment\u201d and select \u201cFile\u201d from the drop-down menu.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium\" src=\"https:\/\/staticresources123.s3-us-west-2.amazonaws.com\/blog-images\/Selling-Online-Tickets-Sending-Ticket.jpg\" alt=\"Selling Online Tickets and Sending Tickets\" width=\"973\" height=\"714\" \/><\/p>\n<p><span style=\"font-weight: 400\">8. Attach your ticket\/ invitation file.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium\" src=\"https:\/\/staticresources123.s3-us-west-2.amazonaws.com\/blog-images\/Selling-Online-Tickets-Sending-Ticket-2.jpg\" alt=\"Sending online tickets via email\" width=\"893\" height=\"761\" \/><\/p>\n<p><span style=\"font-weight: 400\">9. Click \u201cSave\u201d.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">That\u2019s all! Keep in mind that you can adapt all of this for online charity events and fundraisers as well (all you will have to do is adapt everything to your specific needs).\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400\">Leverage Smart Tactics\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400\">All the systems in the world won\u2019t bring all those event attendees to your backyard if you don\u2019t make use of what is, without doubt, the single most important element every business owner, sales person, and marketer should <\/span><span style=\"font-weight: 400\">always<\/span><span style=\"font-weight: 400\"> consider: <\/span><b>the customer.<\/b><\/p>\n<p>Read our full <a href=\"\/customer-service-statistics\/\">Customer Service Statistics Case Study for this year<\/a><\/p>\n<p><span style=\"font-weight: 400\">Therefore, when you search for the smartest tactics to grab the attention of those ticket buyers and make sure they end up actually making a purchase (perhaps even become brand advocates for you?), keep in mind what is truly important:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Who they are<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">What they want\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">What you can do to help them\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">For instance, if you are organizing an (online?) charity event and you are asking yourself <\/span><i><span style=\"font-weight: 400\">how to raise money online for charity?<\/span><\/i><span style=\"font-weight: 400\"> or <\/span><i><span style=\"font-weight: 400\">how to sell fundraiser tickets online?<\/span><\/i><span style=\"font-weight: 400\">, first ask yourself:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Who are the people most likely to donate or pay for a ticket\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Where they hang out\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">What they like (including their hobbies, preferred music, their sense of aesthetics and their sense of humor)\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">How you can create an event page that attracts them through design, copy, and the offer behind it\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">How to make sure they do not fall out of the funnel and that, even if they <\/span><i><span style=\"font-weight: 400\">do<\/span><\/i><span style=\"font-weight: 400\"> leave your event page before clicking on that BUY button, they will also return there to finalize the transaction.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">How to sell tickets online, in a nutshell?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">By offering a great experience in return for your future attendee\u2019s money &#8211; and that experience starts with the registration process. In consequence, setting up a seamless, easy to use, and secure online payment collection system is crucial. And <a href=\"https:\/\/www.123formbuilder.com\/digital-forms\/\">digital forms<\/a> are exactly that: seamless, easy to use, and secure.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Is there anything else you would like to know about setting up your online payment system or selling tickets online? Do not hesitate to comment or reach out to us:\u00a0<\/span><\/p>\n<p style=\"text-align: center\"><a href=\"https:\/\/www.facebook.com\/123FormBuilder\/\"><span style=\"font-weight: 400\">Facebook<\/span><\/a><\/p>\n<p style=\"text-align: center\"><a href=\"https:\/\/twitter.com\/123formbuilder\"><span style=\"font-weight: 400\">Twitter<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Selling tickets online is an important part of pretty much every event planning process. Regardless of who you are and where you might come from, regardless of how the Coronavirus may have affected you, and regardless of the type of event you might be planning, selling tickets online (or collecting donations online) is essential.\u00a0 A [&hellip;]<\/p>\n","protected":false},"author":31,"featured_media":261,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[16,19,18,20],"tags":[],"class_list":["post-90","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-form-favourites","category-real-life-forms","category-level-up-your-forms","category-ultimate-guides"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to Sell Tickets Online Using Online Forms | Blog<\/title>\n<meta name=\"description\" content=\"Need to move your webinar or fundraiser online? 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