{"id":7350,"date":"2024-01-22T00:00:00","date_gmt":"2024-01-22T00:00:00","guid":{"rendered":"https:\/\/www.123formbuilder.com\/blog\/?p=7350"},"modified":"2024-01-19T10:42:12","modified_gmt":"2024-01-19T10:42:12","slug":"how-to-create-a-mobile-survey","status":"publish","type":"post","link":"https:\/\/www.123formbuilder.com\/blog\/how-to-create-a-mobile-survey","title":{"rendered":"How to Create A Mobile Survey"},"content":{"rendered":"\n

Understanding your audience’s thoughts and opinions has never been more crucial in a world that’s constantly on the move. Creating mobile surveys is a fantastic way to gather insights, and with tools like 123FormBuilder, it’s a breeze! <\/p>\n\n\n\n

There are over 7.4 billion mobile users<\/a> in the world. That means you must adapt your marketing strategies to fit them into your plans, especially when generating leads, collecting data, or trying to make online sales. <\/p>\n\n\n\n

Let’s dive into the step-by-step process of crafting engaging mobile surveys<\/a>. <\/p>\n\n\n\n

What Are Mobile Surveys, Anyway?<\/h2>\n\n\n\n

Mobile surveys are a tool that helps you collect user<\/a> feedback, allowing you to connect with your audience. As you can probably tell, this type of survey is optimized for mobile screens.\u00a0 <\/p>\n\n\n\n

Their purpose is to allow businesses to collect relevant feedback on how customers<\/a> experience a service, product, or experience, for example. <\/p>\n\n\n\n

Types of Mobile Survey Questions<\/h2>\n\n\n\n

You probably already figured out that not all questions are the same; some work better on desktop forms, and others are just as optimized for smaller screens. Especially when building a mobile survey, you must consider question-type limitations. <\/p>\n\n\n\n

Let’s look at some questions suitable for mobile surveys and some examples<\/a> of questions you would be better off without. <\/p>\n\n\n\n

Mobile-friendly question types:<\/strong><\/p>\n\n\n\n

    \n
  1. Multiple-choice<\/a> questions<\/strong> – when you build them right, they can offer respondents just enough options so they don’t have to type. They are great for mobile surveys because they reduce the burden on your audience, they can be read easily on a small screen because they are short pieces of text, and, in turn, they can increase completion rates.\u00a0<\/li>\n\n\n\n
  2. Demographic questions<\/strong> – they are a staple of surveys. However, place them at the end of your survey to encourage respondents to complete it first. <\/li>\n\n\n\n
  3. Non-required responses<\/strong> – 123FormBuilder allows you to require responders to answer every question on the survey before turning it in. It’s primarily applicable when looking for specific data from your audience. However, consider using it sparingly, mainly when your survey contains questions. <\/li>\n<\/ol>\n\n\n\n

    Non-mobile-friendly survey questions:<\/strong><\/p>\n\n\n\n

      \n
    1. Matrix questions<\/strong> – this type of question is better suited for large format screens because they contain more significant amounts of content. It’s understandable why they wouldn’t do you too much good on smaller screens.\u00a0<\/li>\n\n\n\n
    2. Open-ended questions<\/strong> – if you ask your respondents to write long texts in answer boxes, they may prefer to abandon your survey, so be mindful of overusing open-ended questions.\u00a0<\/li>\n<\/ol>\n\n\n\n

      5 General Must-Haves for Mobile-friendly Surveys<\/h2>\n\n\n\n

      1. Survey Design <\/h3>\n\n\n\n

      Consider how mobile navigation differs from desktop navigation and adapt your mobile-friendly survey design<\/a> to the needs of your audience. When you have a generous number of questions you want answers to, try to lay them out in an engaging way optimized for mobile use. <\/p>\n\n\n\n

      Consider spreading them out into pages so that responders won’t have to scroll endlessly until they reach the end and submit. Find a balance between the need for scrolling and paging to offer your audience a constant flow of information.\u00a0<\/p>\n\n\n\n

      2. Think about Purpose<\/h3>\n\n\n\n

      Before sending out mobile surveys just to collect feedback<\/a>, you must think about the purpose of your form. Your survey must have an objective, whether feedback for a service or product, support, experience, or even testing. <\/p>\n\n\n\n

      That’s why it’s essential to identify exactly what you want to find out from your survey. Ask yourself questions like:<\/p>\n\n\n\n

      \n