{"id":63,"date":"2019-10-11T11:43:56","date_gmt":"2019-10-11T11:43:56","guid":{"rendered":"https:\/\/www.123formbuilder.com\/blog\/guest-checkout-vs-customer-accounts-the-ultimate-ecommerce-question-answered"},"modified":"2022-05-12T13:17:22","modified_gmt":"2022-05-12T13:17:22","slug":"guest-checkout-vs-customer-accounts-the-ultimate-ecommerce-question-answered","status":"publish","type":"post","link":"https:\/\/www.123formbuilder.com\/blog\/guest-checkout-vs-customer-accounts-the-ultimate-ecommerce-question-answered\/","title":{"rendered":"Guest Checkout vs. Customer Accounts: The Ultimate eCommerce Question, Answered"},"content":{"rendered":"

The battle between guest checkouts and registered accounts is fiercer than ever.\u00a0<\/span><\/p>\n

As of this year, it is estimated that by 2021, there will be no less than 2.21 billion<\/span> eCommerce buyers in the world<\/span><\/a>. Or, in other words, about one-third of the world is buying stuff online.\u00a0<\/span><\/p>\n

The thing with all these buyers is that competition for them is quite fierce. It\u2019s hard to estimate precisely how many eCommerce businesses there are in the world. Some say the number is in the hundreds of thousands. Others say it\u2019s all in the millions. But no matter how you look at it, there\u2019s a mad battle for customers out there – and the more the eCommerce world moves up the ranks, the more the struggle grows to be more of a World War, rather than a local fight.\u00a0<\/span><\/p>\n

Make Forms, Not War<\/a><\/div>\n

We don\u2019t claim that making the right choice between a guest checkout and account registration will skyrocket your eShop among the stars of the world.\u00a0<\/span><\/p>\n

But it might as well do it – because according to shopping cart abandonment statistics, every single<\/span> Conversion Rate Optimization<\/span><\/a> detail matters. The average eCommerce can use CRO to boost about 35% of their sales – which, at a global scale, translates into no less than $260 billion.\u00a0<\/span><\/p>\n

With the checkout abandonment rate being one of the most severe issues in eCommerce, it only makes sense to ask yourself whether to choose a guest checkout or a registered account checkout.\u00a0<\/span><\/p>\n

Since we have been beating around the bush with this topic, we thought it was high time we grabbed the bull by its horns and answered the question once and for all.\u00a0<\/span><\/p>\n

Is a guest checkout better than asking customers to register an account on your eCommerce website?\u00a0<\/span><\/p>\n

The Argument For and Against Guest Checkouts\u00a0<\/span><\/h2>\n

We have already discussed, quite extensively, the question on whether guest checkouts are good or bad for business – so we will not dwell too much on this. For more reference, check out our article dedicated entirely to <\/span>guest checkouts<\/span><\/a>, as well as Sorin\u2019s <\/span>myth-busting piece on eCommerce checkout misconceptions<\/span><\/a> – they will both give you a framework for the discussion ahead.\u00a0<\/span><\/p>\n

In a nutshell, guest checkouts are only as good as you make them. Tossing a guest checkout into your site won\u2019t do much if you don\u2019t have a plan. It will most likely lead to a higher Conversion Rate and a lower Retention Rate.\u00a0<\/span><\/p>\n

Given that there\u2019s a limited pool of customers that you can reach no matter what you sell, you do want your Retention Rate to be well on its way to growth and stability. In the end, you can\u2019t attract an infinite number of visitors on your site and infinitely convert them as well.\u00a0<\/span><\/p>\n

A well-made guest checkout page will, however, convert more – and this is a proven fact. One-third of your users will leave the checkout page if they are required to make an account. And then you are left with two thirds – out of which a good bunch will drop the checkout process for a variety of reasons:\u00a0<\/span><\/p>\n