{"id":38,"date":"2019-02-14T09:12:32","date_gmt":"2019-02-14T09:12:32","guid":{"rendered":"https:\/\/www.123formbuilder.com\/blog\/survey-research"},"modified":"2022-08-23T13:51:16","modified_gmt":"2022-08-23T13:51:16","slug":"survey-research","status":"publish","type":"post","link":"https:\/\/www.123formbuilder.com\/blog\/survey-research\/","title":{"rendered":"A Beginner&#8217;s Guide to Survey Research"},"content":{"rendered":"<h2><span style=\"font-weight: 400;\">What is survey research?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Survey research is the process of conducting a study using a method such as interviews or questionnaires that researches send to target groups of respondents. The data collected is then evaluated through statistical analysis that helps draw some research conclusions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In other words, surveys provide you with insights that can have a major impact on an organization&#8217;s development. In fact, if you don\u2019t understand your target audience, your road to success might take a lot longer than expected.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Generally, surveys are used for <a href=\"https:\/\/www.123formbuilder.com\/free-form-templates\/Marketing-Research-Survey-1029058\/\">market research<\/a>, <a href=\"https:\/\/www.123formbuilder.com\/free-form-templates\/Customer-Satisfaction-Survey-37155\/\">customer satisfaction<\/a>, psychology tests, <a href=\"\/customer-feedback-strategy\">customer feedback<\/a>, or <a href=\"https:\/\/www.123formbuilder.com\/free-form-templates\/Employee-Engagement-Survey-3463863\/\">employee engagement<\/a>. However, you can also send out surveys for plenty of other purposes.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">How to conduct a survey research<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">To help you rock with your survey research, I&#8217;ve put together some best practices and tips, focusing on how to conceive and deliver your survey content. <\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Define your survey questions<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Naturally, you have a plan &#8211; you know, next steps based on survey results. It\u2019s only logical to craft your questions so that they are relevant for that specific objective. You should ask only the essential questions that will collect you actionable data. Also, it\u2019s key to direct your questions to the specific demographic groups you target. Getting many responses is not your goal. Getting relevant responses, on the other hand, is.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Choose the survey question types that fit your scope<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Surveys can include a number of different question types. Closed questions are the ones to go with for the most part of your survey since they are easier to respond to. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some examples of closed-ended questions: <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">multiple choice questions<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">image choice questions<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Likert scale questions<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">rating stars<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">yes\/no questions. <\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\"><b>Suggestion<\/b>: Try to avoid yes\/no questions as much as possible though, as they won\u2019t capture fine nuances. \u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Write an introduction<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Respondents should be made aware of the survey\u2019s purpose and how the data will be used. State your intentions and provide instructions in 1-2 brief paragraphs, if possible. Another useful thing to include here would be a realistic estimate of the time it\u2019ll take to answer your questionnaire. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Whatever you do, stress the importance of accuracy. After all, if they think they can make a difference, people will be more encouraged to lend a hand.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><b>Be as clear as day!<\/b> Always use simple and specific language throughout your surveys. Avoid jargon, technical terms, acronyms. You want to be as friendly as possible and address people with various backgrounds. It goes without saying that poorly written questions don\u2019t get measurable results (e.g. double-barrelled questions &#8211; see screenshot below). Also, avoid leading your respondents with biased questions &#8211; stay objective in order to get that real data you crave for. \u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium\" src=\"https:\/\/staticresources123.s3.amazonaws.com\/blog-images\/double-barrelled-questions.jpg\" alt=\"successful online surveys\" width=\"1140\" height=\"650\" \/><\/p>\n<h3><span style=\"font-weight: 400;\">Keep it short and engaging<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Experts say that surveys should take 5 minutes or less to complete. In fact, the more questions you ask, the more your survey abandonment rate will increase. So stick to the essence and don\u2019t ask too much. And in order for respondents to stay engaged until the end, it\u2019s essential to construct a logical survey flow, removing any confusing or frustrating questions. Here\u2019s where <a href=\"https:\/\/www.123formbuilder.com\/blog\/conditional-logic-the-backbone-of-smart-forms\/\">conditional logic<\/a> kicks in &#8211; use it to skip certain questions based on previous answers. \u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Build a questionnaire<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">It goes without saying that your questionnaire should not scare people off. Start with simple questions. But you will want to follow them with those really important ones, as respondents\u2019 attention span tends to lower halfway through a survey. So make sure your most burning interests are placed in the first part of your survey structure. <\/span><\/p>\n<p><span style=\"font-weight: 400;\"><b>Think your scales and stay consistent<\/b>. <a href=\"https:\/\/www.123formbuilder.com\/likert-scale-survey\/\"><span style=\"font-weight: 400;\">Likert scales<\/span><\/a><span style=\"font-weight: 400;\"> are the regulars of surveys, as they measure sentiment with a greater degree of nuance. When crafting the survey statements, use a certain model (e.g. 5 point scale) and stick with it for the rest of your questionnaire. <\/span><\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can also use star ratings for your questions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Think about how you want to deliver your <a href=\"https:\/\/www.123formbuilder.com\/free-form-templates\/Online-Questionnaire-984968\/\">online questionnaire<\/a>. If you choose to show one question per page, that will allow respondents to focus better. It\u2019s a great option if you want to impress your audience with your survey design. Not a great choice for long surveys though.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Depending on your needs, opt for a classical questionnaire layout instead. I recommend you to group similar topics on pages of their own.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Having a clean look &amp; feel is mandatory in an era where internet users are assaulted with new content each step of the way. There&#8217;s a theory that the survey completion rate is proportional to its appearance. A nice-looking layout, paired with the right imagery will go a long way. <\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Bonus tip:<\/span><\/i><span style=\"font-weight: 400;\"> people can\u2019t seem to get enough of GIFs these days! <\/span><\/p>\n<p><span style=\"font-weight: 400;\">And evidently, make sure you use your company\u2019s agreed fonts, colors, and design elements. Our <a href=\"\/\">form builder<\/a> lets you customize everything on your survey, including buttons, borders or paddings. But if you simply don\u2019t have anything, feel free to rely on our theme gallery.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Make your respondent\u2019s journey as enjoyable as possible. Here are a few recommendations that will help them view and respond with more ease:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Use logic jump to show certain questions only based on specific previous answers <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Show a progress bar of completion percentage <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Offer respondents the chance to go back on a previous page<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Check the save &amp; resume option<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">These are just a few tips to maximize engagement. And it goes without saying that every (online) <a href=\"https:\/\/www.123formbuilder.com\/blog\/survey-vs-questionnaire\/\">survey questionnaire<\/a> you send out there should be <a href=\"\/mobile-surveys\/\">mobile-responsive<\/a>.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/staticresources123.s3.amazonaws.com\/blog-images\/likert-scale-questions.jpg\" alt=\"survey question examples\" width=\"1140\" height=\"650\" \/><\/p>\n<p><span style=\"font-weight: 400;\"><b>Keep some options open<\/b>. Let\u2019s face it, we often come across surveys where the questions don\u2019t cover our specific situation. Or they\u2019re simply too private. To prevent respondents from either checking a random response or dropping out of the survey, you can include an option for <em>Other<\/em> or <em>I\u2019d rather not answer<\/em>.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Plan how you want the survey to end, for them<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Keep more personal questions (e.g. gender, age, ethnicity, income) for the end of your survey. It\u2019s important to know your demographics, but ask yourself which questions you absolutely need to ask. Don\u2019t forget to include that <em>I prefer not to answer<\/em> checkbox, just to make sure you don&#8217;t alienate respondents at the very end.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And while it\u2019s a good idea to limit your open-ended questions in order to prevent survey abandonment, one or two such questions are actually recommended at the end. Why? Just to give respondents a voice in case they have something to add, comment, or suggest.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><b>Express your gratitude<\/b>. Let your respondents know you are thankful for their time and help. For this purpose, you can include a thank you message or redirect them to a custom page upon survey completion.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And this page doesn\u2019t have to be a dead-end. Here you can include pointers to useful material on your website, play a cute video, or anything else to keep people engaged.<\/span><\/p>\n<div class=\"cta center\"><a class=\"button outline\" href=\"https:\/\/www.123formbuilder.com\/free-form-templates\/gallery-surveys\/\" rel=\"noopener\">Build your own survey from a template<\/a><\/div>\n<h3><span style=\"font-weight: 400;\">Don&#8217;t launch your survey immediately, test it first!<\/span><\/h3>\n<p>Before you launch your survey research, make sure you test the survey by yourself. Or, better yet, send it to friends or family to make sure it offers a smooth and pleasant experience. You wouldn\u2019t want respondents to stumble upon broken survey logic, faulty design, too long or confusing questions, and so on.<\/p>\n<p>And of course, don\u2019t forget: 123FormBuilder is your personal online survey creator and designer. Our pre-made survey templates are already researched to cover the most popular formats. However, depending on your specifics, you can change anything about them. Just refer to the above mentioned best practices for excellent survey building!<\/p>\n<p><span style=\"font-weight: 400; font-size: 24px;\">..and that&#8217;s all!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Actually, if you want to learn about 123FormBuilder and how it can help boost your surveys, keep on reading. Or close the article here and thank you for reading!<\/span><\/p>\n<h2>Running surveys with 123FormBuilder<\/h2>\n<p><span style=\"font-weight: 400;\">We are called 1-2-3 for a reason. If you\u2019re looking for a real-time and modern-looking platform to <a href=\"https:\/\/www.123formbuilder.com\/online-survey-tool\/\">create your surveys<\/a>, you\u2019ve found it. And if you simply don\u2019t know where to start or are suffering from writer\u2019s block, take a look at our pre-designed <\/span><a href=\"https:\/\/www.123formbuilder.com\/free-form-templates\/gallery-surveys\/\"><span style=\"font-weight: 400;\">survey &amp; questionnaire templates<\/span><\/a><span style=\"font-weight: 400;\">. You just might get inspired! <\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Brand your surveys as needed<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Our survey builder lets you personalize your questionnaire to fit your brand identity. Upload a logo, change the colors and fonts, customize backgrounds, borders, buttons &#8211; well, anything, really. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you have no idea where to start, pick one of our <a href=\"https:\/\/www.123formbuilder.com\/form-designer\">design themes<\/a>. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">On the other hand, if you want to import your own CSS to the survey, we\u2019re fine with that too! Learn more about it on our\u00a0<a href=\"https:\/\/www.123formbuilder.com\/full-css-form-customization.html\" rel=\"noopener\">CSS Form Generator<\/a>\u00a0page.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can do pretty much anything with our free online survey tool. Just in case you feel overwhelmed, we want to highlight some cool stuff you can configure for best results. Besides those already mentioned above, that is. <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">limit the number of submissions; \u00a0\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">request HIPAA compliance, if necessary;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">use a filter to receive responses only from certain countries;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">configure multiple email recipients;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">receive relevant user information along with each survey response (IP, country, browser);<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">receive submissions in PDF format;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">enable SMS notifications;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">translate your survey in another language;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">hide the survey from search engines.<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">Deliver your survey to your target audience<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Once you\u2019re happy with the content and looks of your online survey, it\u2019s time to send it to your targeted audience, right? Sometimes, getting responses can be complicated, that\u2019s why you need a distribution plan. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Case permitting, announce your respondents about the survey, for example at the end of an event. This way, chances are they won\u2019t ignore it. Explain why you take the survey, what you need the data for and if the responses will be anonymous or not.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That being said, there are many publishing options waiting for you within the survey creator. <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Distribute your survey by <\/span><b>email <\/b><span style=\"font-weight: 400;\">&#8211; since the people on your list already opted-in to receive emails from you, you have a greater probability of getting high-quality responses;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Publish it on a <\/span><b>web page<\/b><span style=\"font-weight: 400;\"> &#8211; as a homepage popup invitation or into a redirected page after making a purchase, for example;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Share it on <\/span><b>social media<\/b><span style=\"font-weight: 400;\"> &#8211; if that\u2019s where your target audience is, that\u2019s where your surveys should be, too!<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">Collect and analyze your survey responses<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">It\u2019s so good to see people are really answering your questionnaire! But your work is far from done. Now comes the time for survey data analysis, which is actually the part that will help you understand how your business is perceived and what necessary steps you need to take for improvement. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Depending on your goals, decide how relevant partial submissions are (or filter them out altogether). If you\u2019ve conducted previous similar surveys, compare the results. From our friendly dashboard setup, you can also print or export submissions, while also generating visual reports to share with decision-makers. <\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Connect your survey data to other platforms<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">With so many nifty web apps out there, it would be a shame not to take advantage of our <a href=\"\/web-form-apps\/\">80+ integrations<\/a>. Instead of working with them separately, you can connect your 123FormBuilder surveys with the software systems you love. For instance, connect with Google Drive to organize your data, send collected leads to MailChimp or Zoho CRM, or use Salesforce to stay in touch with event attendees. <\/span><\/p>\n<div class=\"cta center\"><a class=\"button outline\" href=\"\/signup.html\" rel=\"noopener\">Create Your Survey Now<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>What is survey research? Survey research is the process of conducting a study using a method such as interviews or questionnaires that researches send to target groups of respondents. The data collected is then evaluated through statistical analysis that helps draw some research conclusions. In other words, surveys provide you with insights that can have [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":324,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[16,18,20],"tags":[],"class_list":["post-38","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-form-favourites","category-level-up-your-forms","category-ultimate-guides"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>A Beginner&#039;s Guide to Survey Research | 123FormBuilder Blog<\/title>\n<meta name=\"description\" content=\"Learn the basics about survey research, what it is, survey question examples, and how to run a survey research yourself. 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