{"id":32,"date":"2018-04-05T11:50:56","date_gmt":"2018-04-05T11:50:56","guid":{"rendered":"https:\/\/www.123formbuilder.com\/blog\/helping-businesses-find-their-voice-with-web-forms"},"modified":"2022-09-20T07:36:41","modified_gmt":"2022-09-20T07:36:41","slug":"helping-businesses-find-their-voice-with-web-forms","status":"publish","type":"post","link":"https:\/\/www.123formbuilder.com\/blog\/helping-businesses-find-their-voice-with-web-forms\/","title":{"rendered":"Get Inspired: Helping Businesses Find Their Voice"},"content":{"rendered":"<h2>Welcome to the second installment of our series, Get Inspired. We\u2019re showcasing stories of next-level design and features created on Wix websites in combination with 123FormBuilder.<\/h2>\n<p>Businesses build and strengthen their audience by telling a story that sparks curiosity while remaining relatable to customers\u2019 goals and struggles. If you\u2019re a marketing agency, your task is to help your business clients articulate their story and make sure it is seen and heard in contexts where interested people are waiting. It\u2019s simple in concept, an ongoing challenge in practice.<\/p>\n<h3><strong>Telling a story by asking for one<\/strong><\/h3>\n<p><a href=\"https:\/\/www.hirehellostory.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Hello Story<\/a> is a marketing and content agency that helps businesses communicate their stories so that they can focus their efforts on their core products and services. Because tales of their past solutions may not be especially meaningful to new leads from different industries, Hello Story must <em>ask<\/em> for visitors\u2019 stories rather than <em>tell<\/em> their own.<\/p>\n<p>The agency teamed up with <a href=\"https:\/\/www.ssgconsulting.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">an expert at 123FormBuilder &#8211; David @ SSG Web Services<\/a> to create a <a href=\"https:\/\/form.123formbuilder.com\/3419913\" target=\"_blank\" rel=\"noopener nofollow\">2-minute content marketing health check<\/a> on their Wix website. It\u2019s an amazing way to get a conversation started and give customers an immediate idea of the areas that need development.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium\" src=\"https:\/\/staticresources123.s3-us-west-2.amazonaws.com\/blog-images\/getinspired-screen.jpg\" alt=\"content-marketing-health-check\" width=\"454\" height=\"367\" \/><\/p>\n<p>At first glance, the form looks extremely simple. That\u2019s because the advanced functionality actually lives after submit. Based on the visitor\u2019s feedback on existing content marketing efforts, the system creates an easy-to-use chart identifying opportunities to reach people through content.<\/p>\n<h3><strong>Form submission with clear benefits to the visitor<\/strong><\/h3>\n<p>Because the health checkup requests contact information, it is essential to show the visitor that it\u2019s worthwhile to divulge contact information. Indeed, Hello Story makes a strong case with:<\/p>\n<ul style=\"font-size: 18px;\">\n<li>The offer of insight into the visitor\u2019s content inventory, and where work is needed<\/li>\n<li>An easy-to-read, visually appealing graphic that is easy to present to high-ranking officers at the visitor\u2019s company<\/li>\n<li>Free, personalized advice which informs discussions about potential paid services<\/li>\n<\/ul>\n<h3><strong>Learn more about your agency\u2019s future clients<\/strong><\/h3>\n<p>Some form submissions will translate to a contract. The rest are a source of valuable information on the needs and pain points of other future clients. Some other reasons your marketing agency might benefit from a content <a href=\"https:\/\/www.123formbuilder.com\/online-survey-tool\/\">survey<\/a> include:<\/p>\n<ul style=\"font-size: 18px;\">\n<li>Keeping audience engaged after leaving your website<\/li>\n<li>Gathering leads you can reach out to later<\/li>\n<li>Fostering goodwill by listening and offering initial advice at no charge<\/li>\n<li>Demonstrating your expertise through PDF downloads (e.g., white papers) and tips by email<\/li>\n<li>Personalizing auto-responses which save time but invite further connection<\/li>\n<li>Attaching downloads to auto-responses<\/li>\n<\/ul>\n<h3><strong>Feeling engaged?<\/strong><\/h3>\n<p>Has Hello Story got you inspired to drum up new leads through your Wix site?<a href=\"https:\/\/www.123formbuilder.com\/signup.html\" target=\"_blank\" rel=\"noopener noreferrer\"> Sign up for a free 123FormBuilder account<\/a> and start experimenting with clean, standards-compliant <a href=\"https:\/\/www.123formbuilder.com\/web-forms\/\">web forms<\/a>. No coding skills required!<\/p>\n<h3><strong>Want to leverage autoresponders like the <a href=\"https:\/\/form.123formbuilder.com\/3419913\" target=\"_blank\" rel=\"noopener nofollow\">content health check<\/a>? Hire an Expert to build it!<\/strong><\/h3>\n<p><a href=\"https:\/\/form.123formbuilder.com\/3492029\" target=\"_blank\" rel=\"noopener nofollow noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium\" src=\"https:\/\/staticresources123.s3-us-west-2.amazonaws.com\/blog-images\/getinspired-content-marketing-hire-expert.jpg\" alt=\"Hire the Expert\" width=\"600\" height=\"137\" \/><\/a><\/p>\n<p>In order to create the attractive charts, Hello Story worked with a Wix\/123FormBuilder expert. Once it\u2019s up and running, any 123FormBuilder <a href=\"\/signup.html\">paid plan<\/a> can host your similar form with unlimited live support and no visible 123FormBuilder branding.<\/p>\n<p><a href=\"https:\/\/www.123formbuilder.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Get in touch with our experts<\/a> today and plan a form that will produce results without headaches!<br \/>\n<a href=\"https:\/\/www.123formbuilder.com\/signup.html\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium\" src=\"https:\/\/staticresources123.s3-us-west-2.amazonaws.com\/blog-images\/getinspired-content-marketing-sign-up.jpg\" alt=\"Sign Up\" width=\"600\" height=\"137\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Welcome to the second installment of our series, Get Inspired. We\u2019re showcasing stories of next-level design and features created on Wix websites in combination with 123FormBuilder. Businesses build and strengthen their audience by telling a story that sparks curiosity while remaining relatable to customers\u2019 goals and struggles. If you\u2019re a marketing agency, your task is [&hellip;]<\/p>\n","protected":false},"author":31,"featured_media":337,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[16,18,20],"tags":[],"class_list":["post-32","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-form-favourites","category-level-up-your-forms","category-ultimate-guides"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Get Inspired: Helping Businesses Find Their Voice with Forms<\/title>\n<meta name=\"description\" content=\"Businesses build and strengthen their audience by telling a story that sparks curiosity. It\u2019s simple in concept, an ongoing challenge in practice. Read more.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.123formbuilder.com\/blog\/helping-businesses-find-their-voice-with-web-forms\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Get Inspired: Helping Businesses Find Their Voice\" \/>\n<meta property=\"og:description\" content=\"Businesses build and strengthen their audience by telling a story that sparks curiosity. It\u2019s simple in concept, an ongoing challenge in practice. Read more.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.123formbuilder.com\/blog\/helping-businesses-find-their-voice-with-web-forms\/\" \/>\n<meta property=\"og:site_name\" content=\"123FormBuilder Blog\" \/>\n<meta property=\"article:published_time\" content=\"2018-04-05T11:50:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-09-20T07:36:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cdn.marketing123.123formbuilder.com\/wp-content\/uploads\/sites\/2\/2018\/04\/felicia-buitenwerf-5yn5rGI5IUw-unsplash.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"571\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Oscar Erk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Oscar Erk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Get Inspired: Helping Businesses Find Their Voice with Forms","description":"Businesses build and strengthen their audience by telling a story that sparks curiosity. It\u2019s simple in concept, an ongoing challenge in practice. Read more.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.123formbuilder.com\/blog\/helping-businesses-find-their-voice-with-web-forms\/","og_locale":"en_US","og_type":"article","og_title":"Get Inspired: Helping Businesses Find Their Voice","og_description":"Businesses build and strengthen their audience by telling a story that sparks curiosity. It\u2019s simple in concept, an ongoing challenge in practice. Read more.","og_url":"https:\/\/www.123formbuilder.com\/blog\/helping-businesses-find-their-voice-with-web-forms\/","og_site_name":"123FormBuilder Blog","article_published_time":"2018-04-05T11:50:56+00:00","article_modified_time":"2022-09-20T07:36:41+00:00","og_image":[{"width":800,"height":571,"url":"https:\/\/cdn.marketing123.123formbuilder.com\/wp-content\/uploads\/sites\/2\/2018\/04\/felicia-buitenwerf-5yn5rGI5IUw-unsplash.jpg","type":"image\/jpeg"}],"author":"Oscar Erk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Oscar Erk","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.123formbuilder.com\/blog\/helping-businesses-find-their-voice-with-web-forms\/#article","isPartOf":{"@id":"https:\/\/www.123formbuilder.com\/blog\/helping-businesses-find-their-voice-with-web-forms\/"},"author":{"name":"Oscar Erk","@id":"https:\/\/www.123formbuilder.com\/blog\/#\/schema\/person\/cdebd32c7d95dbb692eb685554790929"},"headline":"Get Inspired: Helping Businesses Find Their Voice","datePublished":"2018-04-05T11:50:56+00:00","dateModified":"2022-09-20T07:36:41+00:00","mainEntityOfPage":{"@id":"https:\/\/www.123formbuilder.com\/blog\/helping-businesses-find-their-voice-with-web-forms\/"},"wordCount":538,"publisher":{"@id":"https:\/\/www.123formbuilder.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.123formbuilder.com\/blog\/helping-businesses-find-their-voice-with-web-forms\/#primaryimage"},"thumbnailUrl":"https:\/\/cdn.marketing123.123formbuilder.com\/wp-content\/uploads\/sites\/2\/2018\/04\/felicia-buitenwerf-5yn5rGI5IUw-unsplash.jpg","articleSection":["Best Practices","Form Tips","Guides"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.123formbuilder.com\/blog\/helping-businesses-find-their-voice-with-web-forms\/","url":"https:\/\/www.123formbuilder.com\/blog\/helping-businesses-find-their-voice-with-web-forms\/","name":"Get Inspired: Helping Businesses Find Their Voice with Forms","isPartOf":{"@id":"https:\/\/www.123formbuilder.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.123formbuilder.com\/blog\/helping-businesses-find-their-voice-with-web-forms\/#primaryimage"},"image":{"@id":"https:\/\/www.123formbuilder.com\/blog\/helping-businesses-find-their-voice-with-web-forms\/#primaryimage"},"thumbnailUrl":"https:\/\/cdn.marketing123.123formbuilder.com\/wp-content\/uploads\/sites\/2\/2018\/04\/felicia-buitenwerf-5yn5rGI5IUw-unsplash.jpg","datePublished":"2018-04-05T11:50:56+00:00","dateModified":"2022-09-20T07:36:41+00:00","description":"Businesses build and strengthen their audience by telling a story that sparks curiosity. It\u2019s simple in concept, an ongoing challenge in practice. Read more.","breadcrumb":{"@id":"https:\/\/www.123formbuilder.com\/blog\/helping-businesses-find-their-voice-with-web-forms\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.123formbuilder.com\/blog\/helping-businesses-find-their-voice-with-web-forms\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.123formbuilder.com\/blog\/helping-businesses-find-their-voice-with-web-forms\/#primaryimage","url":"https:\/\/cdn.marketing123.123formbuilder.com\/wp-content\/uploads\/sites\/2\/2018\/04\/felicia-buitenwerf-5yn5rGI5IUw-unsplash.jpg","contentUrl":"https:\/\/cdn.marketing123.123formbuilder.com\/wp-content\/uploads\/sites\/2\/2018\/04\/felicia-buitenwerf-5yn5rGI5IUw-unsplash.jpg","width":800,"height":571,"caption":"picture with text this is who i am"},{"@type":"BreadcrumbList","@id":"https:\/\/www.123formbuilder.com\/blog\/helping-businesses-find-their-voice-with-web-forms\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Blog","item":"https:\/\/www.123formbuilder.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Form Tips","item":"https:\/\/www.123formbuilder.com\/blog\/tag\/level-up-your-forms"},{"@type":"ListItem","position":3,"name":"Get Inspired: Helping Businesses Find Their Voice"}]},{"@type":"WebSite","@id":"https:\/\/www.123formbuilder.com\/blog\/#website","url":"https:\/\/www.123formbuilder.com\/blog\/","name":"123FormBuilder Blog","description":"","publisher":{"@id":"https:\/\/www.123formbuilder.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.123formbuilder.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.123formbuilder.com\/blog\/#organization","name":"123FormBuilder Blog","url":"https:\/\/www.123formbuilder.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.123formbuilder.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/cdn.marketing123.123formbuilder.com\/wp-content\/uploads\/sites\/2\/2020\/12\/logo.png","contentUrl":"https:\/\/cdn.marketing123.123formbuilder.com\/wp-content\/uploads\/sites\/2\/2020\/12\/logo.png","width":131,"height":25,"caption":"123FormBuilder Blog"},"image":{"@id":"https:\/\/www.123formbuilder.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.123formbuilder.com\/blog\/#\/schema\/person\/cdebd32c7d95dbb692eb685554790929","name":"Oscar Erk","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/afa59182d087bbb3a497493c89d3791b8d8f86724a08cf49ee5e55c34f1c4305?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/afa59182d087bbb3a497493c89d3791b8d8f86724a08cf49ee5e55c34f1c4305?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/afa59182d087bbb3a497493c89d3791b8d8f86724a08cf49ee5e55c34f1c4305?s=96&d=mm&r=g","caption":"Oscar Erk"},"url":"https:\/\/www.123formbuilder.com\/blog\/author\/oscar-erk123formbuilder-com"}]}},"acf":[],"_links":{"self":[{"href":"https:\/\/www.123formbuilder.com\/blog\/wp-json\/wp\/v2\/posts\/32","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.123formbuilder.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.123formbuilder.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.123formbuilder.com\/blog\/wp-json\/wp\/v2\/users\/31"}],"replies":[{"embeddable":true,"href":"https:\/\/www.123formbuilder.com\/blog\/wp-json\/wp\/v2\/comments?post=32"}],"version-history":[{"count":7,"href":"https:\/\/www.123formbuilder.com\/blog\/wp-json\/wp\/v2\/posts\/32\/revisions"}],"predecessor-version":[{"id":4673,"href":"https:\/\/www.123formbuilder.com\/blog\/wp-json\/wp\/v2\/posts\/32\/revisions\/4673"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.123formbuilder.com\/blog\/wp-json\/wp\/v2\/media\/337"}],"wp:attachment":[{"href":"https:\/\/www.123formbuilder.com\/blog\/wp-json\/wp\/v2\/media?parent=32"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.123formbuilder.com\/blog\/wp-json\/wp\/v2\/categories?post=32"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.123formbuilder.com\/blog\/wp-json\/wp\/v2\/tags?post=32"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}