Growing your email list by using sign-up forms

Bryan Davis

by Bryan Davis

So, you have been creating engaging email newsletters, giving offers, and sending invitations on a regular basis. However, the number of people that sign up is not impressive. What do you need to do to reach more people and ensure that your list grows continuously? How do you get people to subscribe to your email list? A few easy-to-do tips are discussed down below.

Creating high-converting forms

First thing is to have a way through which you can collect the emails. I recommend using 123FormBuilder, since you can shape it however you want and it’s really easy to do so as well. Keep in mind, there are a few best practices for having high conversion rates on your forms.

Choose the right apps

Vertical Response, MailChimp, ActiveCampaign and Constant Contact are apps that are relatively easy to use. All you have to do is create an account and connect your 123FormBuilder account with them. This way, you’ll have an automation process – people send their emails, and you populate the lists within these services.

Hosted forms

These forms will be hosted within your account. Once you have created it, you will get a link that you can share with the email contacts and social media followers. One of the greatest benefits of these is that you can edit them within the apps.

Embedded forms

These forms live within the confines of your website. They are, therefore, easier to share with the people who visit your website. While the source code cannot be edited, you still have the freedom to customize certain areas within the field. After you are done determining the information you need to collect from your users, you will get a code that you should integrate into your website.

Your first focus should be on your end game

Before you think about the layout and copy of your sign-up form, you should think about what you want to accomplish from the email campaigns. Will the list help you gather information from your customers or will you be using it as a lead magnet to increase sales? Do you want the customer to buy or sign up immediately? Even sites that hire an essay editor know the right answer.

If your goals are defined from the get-go, you are likely to be more successful in creating a sign-up form.

Personalization is key

Gone are the days when businesses would create one email and send it to their entire list. Tools like Campaign Monitor allow you to use the data keyed in by your customers to send personalized messages to the right subscribers at the right time. With targeted emails, you get the payoff. In fact, marketing statistics showed a 760% increase in email revenue from these segmented campaigns.

Your customers will feel that you care about them rather than their money. And they will love the specific information that you will be sending to them. You will, therefore, have a list of opted-in, entertained subscribers who look forward to hearing from you because you targeted them with relevant information. It is a win-win.

Simplicity wins the race

If you have considered your goals and thought of which apps work best for your campaigns, it is time to make that form. The best thing you can learn is to keep it simple. Whether you are collecting social media addresses or email ones, your form should be as simple as possible.

This means making an intuitive and understandable interface. By making it easy to understand, you ensure that the users know what information you need from them and why. You also should tell them how often they will hear from your company.

A compelling call to action

A user is going to get marketing messages every second they are online. There is always someone trying to sell them something. Why should they choose your company? To make people prefer your company, you must make sure that your call to action is persuasive. This is an art and a science in itself so you should work hard to master it.

 

 

Bryan Davis

by Bryan Davis

Bryan Davis is a marketer who has been in the industry for years. He understands how important email sign-ups are for the success of a business. He advises business owners on what to do to ensure that their conversion rates improve.

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